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http://www.gamespot.com/ps2/action/primal/news_6030684.html
Sony to sponsor Ozzfest 2003.
It's things like this, and sponsoring skate tournaments and various other Gen X events that promote the brand, encourage sales and increase loyalty.
Capturing the market with disposable income and a love for video games.
And, this isn't a knock on Nintendo, but that's why Nintendo are forever stuck as "kiddy" and lack the sorts of sales in Europe that Sony do. Because they dont market themselves very well.
Sony to sponsor Ozzfest 2003.
It's things like this, and sponsoring skate tournaments and various other Gen X events that promote the brand, encourage sales and increase loyalty.
Capturing the market with disposable income and a love for video games.
And, this isn't a knock on Nintendo, but that's why Nintendo are forever stuck as "kiddy" and lack the sorts of sales in Europe that Sony do. Because they dont market themselves very well.
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Nintendo are just living in the 16-bit era, where they were universally known as the best.
People 'played on the Nintendo', even if they were using a Master System or a CDi.
They think that they can still do this. And in some respects, they can. The GameBoy brand is as universally acknowledged as the PlayStation brand is, and that has made Nintendo lazy in terms of marketing.
People 'played on the Nintendo', even if they were using a Master System or a CDi.
They think that they can still do this. And in some respects, they can. The GameBoy brand is as universally acknowledged as the PlayStation brand is, and that has made Nintendo lazy in terms of marketing.
'Ronseal Wood Varnish - Does exactly what it says on the tin'.
Practicality.
Practicality.
Yes but practicality doesn't figure in marketing campaigns, it's one of the no-nos.
Keep it fresh, exciting, eye catching and innovative. You dont discuss specs and technicalities until you have the sale
Keep it fresh, exciting, eye catching and innovative. You dont discuss specs and technicalities until you have the sale
Goatboy wrote:
>
> And it went from a marketing strategy discussion
I think practicality falls into the area of a marketing strategy discussion don't you? So we widened the thread to encompass some more aspects of marketing. Widening of thread topics happens all the time. Hell I ended up talking about wrestling after arguing about a year old post, and all in one thread in the xbox forum, only yesterday.
>
> And it went from a marketing strategy discussion
I think practicality falls into the area of a marketing strategy discussion don't you? So we widened the thread to encompass some more aspects of marketing. Widening of thread topics happens all the time. Hell I ended up talking about wrestling after arguing about a year old post, and all in one thread in the xbox forum, only yesterday.
gerrid wrote:
> They'll never improve.
--
But it appears from the snowboarding expo thing that they are catching on to the best way to increase awareness.
You dont even need games at this sort of promotional level, it's merely the name - getting into everyday knowledge.
Same with Coca Cola. They dont need to advertise, they are the worlds most recognisable brand - to the extent that the colours and text style are heavily copyrighted.
It's not about selling Coke, it's about reinforcing brand awareness. Which is what Sony have realised by sponsorship of cultural events.
> They'll never improve.
--
But it appears from the snowboarding expo thing that they are catching on to the best way to increase awareness.
You dont even need games at this sort of promotional level, it's merely the name - getting into everyday knowledge.
Same with Coca Cola. They dont need to advertise, they are the worlds most recognisable brand - to the extent that the colours and text style are heavily copyrighted.
It's not about selling Coke, it's about reinforcing brand awareness. Which is what Sony have realised by sponsorship of cultural events.
Hedfix wrote:
> oh we talked about practicality too. I thought marketing people liked
> to use practicality or the fashionable lack of practicality to flog a
> few things too.
--
Not when it comes to print marketing. Especially within designer electronics.
Where have you ever seen an advert for PS2 "The Third Place...and it fits nicely under the tv" or Xbox "Life is Short: Also impressive dimensions that mean storage space is limited"
Increasing product awareness is promoting the brand through snappy images or memorable copy. It has to capture the imagination within 2-3 seconds, especially in magazines where pages are flipped rapidly.
Practicality only comes into play once you have the attention of the potential buyer, you then stress the benefits that may not be immediately apparent.
Sponsorship of cultural events has no bearing on design or function, it's merely associating the name with an event to absorb whatever cache comes with being linked to that type of event.
> oh we talked about practicality too. I thought marketing people liked
> to use practicality or the fashionable lack of practicality to flog a
> few things too.
--
Not when it comes to print marketing. Especially within designer electronics.
Where have you ever seen an advert for PS2 "The Third Place...and it fits nicely under the tv" or Xbox "Life is Short: Also impressive dimensions that mean storage space is limited"
Increasing product awareness is promoting the brand through snappy images or memorable copy. It has to capture the imagination within 2-3 seconds, especially in magazines where pages are flipped rapidly.
Practicality only comes into play once you have the attention of the potential buyer, you then stress the benefits that may not be immediately apparent.
Sponsorship of cultural events has no bearing on design or function, it's merely associating the name with an event to absorb whatever cache comes with being linked to that type of event.
I know.
But Nintendo have always been crap at marketing and advertising.
We all know that.
They'll never improve.
But Nintendo have always been crap at marketing and advertising.
We all know that.
They'll never improve.
gerrid wrote:
> If you hadn't said anything about preaching to the converted, I
> wouldn't have pointed out that that's what you were doing.
-----
I was referring to Nintendo's main advertising which appears to be in Nintendo magazines, hardly the best method of obtaining new business and increasing product knowledge.
That was what I was getting at
> If you hadn't said anything about preaching to the converted, I
> wouldn't have pointed out that that's what you were doing.
-----
I was referring to Nintendo's main advertising which appears to be in Nintendo magazines, hardly the best method of obtaining new business and increasing product knowledge.
That was what I was getting at
oh we talked about practicality too. I thought marketing people liked to use practicality or the fashionable lack of practicality to flog a few things too.
No obviously what I think marketing is must be completely wrong.
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