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As the adjudicating officer for the retail store extra Gameaday prize(s) I, The Only Tony, hereby declare the official results of this competition.
While the quantity of entries was high the quality was "none too hot" with many "fantasy schemes" often involving females.
I must disallow any general suggestions of games championships as we did these last year and we are running them this year. I would have taken a different view if the ideas for these had been worked up into fully suggestions (with details).
As I am judging this I can hardly award my own "Two Can Play at This" idea the prize - though undoubtedly we will use something similar for an "introduce a friend" incentive.
YH had a good notion about working with schools and Meka came up with "People are Stupid" idea to give safety advice with every game!
Rakuga deserves a mention for persistence and I particularly liked his suggestion of a One Day Sale. IF we decide to do that then he will get a prize. The problem with one day sales is that once people get used to (even) lower prices they are resistant to buying at the normal prices.
Rakuga also suggested giving better directions to the shops.
I liked Namostar's idea of placing addresses of the shops on internet banners. We'll use this so Namostar - you are A WINNER.
The second winner is Fantasy Meister. He made a couple of reasonable suggestions including better promotion of Reddies. But his idea which caught my imagination was to print an 8 digit number on the receipts for people to match with a number on the internet. This gives us the possibility of running Gameaday in the shops. I'm not sure if we will actually use it but it is the best idea (in my view).
A difficult competition which has clearly stretched imaginations to the limit. Thank you for entering.
Congratulations to NAMOSTAR and FANTASY MEISTER and I won't forget Rakuga IF we use the one day sale idea.
***********
These are the original rules.
The next amazing Special Reserve competition (another one!) is to suggest ideas for attracting people into our Big Club Shops.
The main objective here is to think about the cost effectiveness of your ideas. In order for them to work they need to be, yes you guessed it, low on cost and high on impact.
If you haven't visited all or any of our shops then get yourself down to your local shop and check them out! Visit our Big Club Shops page for further details: http://special.reserve.co.uk/common/shops/shopsindex.php
This competition is open for 1 month and the best ideas that we USE will win a game as part of GAMEADAY. If no ideas are used then I will pick 1 winner that I deem the best.
CLOSING DATE: 27th July 2001 *********MIDNIGHT*********
The challenge has been set. Good luck!
While the quantity of entries was high the quality was "none too hot" with many "fantasy schemes" often involving females.
I must disallow any general suggestions of games championships as we did these last year and we are running them this year. I would have taken a different view if the ideas for these had been worked up into fully suggestions (with details).
As I am judging this I can hardly award my own "Two Can Play at This" idea the prize - though undoubtedly we will use something similar for an "introduce a friend" incentive.
YH had a good notion about working with schools and Meka came up with "People are Stupid" idea to give safety advice with every game!
Rakuga deserves a mention for persistence and I particularly liked his suggestion of a One Day Sale. IF we decide to do that then he will get a prize. The problem with one day sales is that once people get used to (even) lower prices they are resistant to buying at the normal prices.
Rakuga also suggested giving better directions to the shops.
I liked Namostar's idea of placing addresses of the shops on internet banners. We'll use this so Namostar - you are A WINNER.
The second winner is Fantasy Meister. He made a couple of reasonable suggestions including better promotion of Reddies. But his idea which caught my imagination was to print an 8 digit number on the receipts for people to match with a number on the internet. This gives us the possibility of running Gameaday in the shops. I'm not sure if we will actually use it but it is the best idea (in my view).
A difficult competition which has clearly stretched imaginations to the limit. Thank you for entering.
Congratulations to NAMOSTAR and FANTASY MEISTER and I won't forget Rakuga IF we use the one day sale idea.
***********
These are the original rules.
The next amazing Special Reserve competition (another one!) is to suggest ideas for attracting people into our Big Club Shops.
The main objective here is to think about the cost effectiveness of your ideas. In order for them to work they need to be, yes you guessed it, low on cost and high on impact.
If you haven't visited all or any of our shops then get yourself down to your local shop and check them out! Visit our Big Club Shops page for further details: http://special.reserve.co.uk/common/shops/shopsindex.php
This competition is open for 1 month and the best ideas that we USE will win a game as part of GAMEADAY. If no ideas are used then I will pick 1 winner that I deem the best.
CLOSING DATE: 27th July 2001 *********MIDNIGHT*********
The challenge has been set. Good luck!
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Rakuga wrote:
> Idea 37:
Make the Erotic Witch Project a free gift. it's top of
> your DVD charts so I'm sure hundreds will join after this exciting
> free gift!
Oh behave! :)
> Idea 37:
Make the Erotic Witch Project a free gift. it's top of
> your DVD charts so I'm sure hundreds will join after this exciting
> free gift!
Oh behave! :)
Why not organize a large 'swap/meet/sell/buy' day every month for all those gamers who wish to swap their games but aren't sure if it's a good deal. The shop can also give various discounts on various items for one day only. They can advertise through posters around the place and on the internet and magazine. One open area in the shop can be used so customers can meet up in a friendly way to start swapping and the Special Reserve staff can be on hand to help out and give advice and fair prices. Special Reserve will become more and more popular. If they don't wish to swap they can trade their game in for something in the shop or for money off games while Special Reserve could auction these 2nd Games either on the internet in an 'Auction Forum', where the highest bid wins, or in their shops. But, this special event can only be held for a very select group of regular shop visitors and the only way to get in is to show a number of receipts from the past month.
To make it easier to determine, Special Reserve could change the colour of the receipts every month.
It could be on a first come, first served basis.
To make it easier to determine, Special Reserve could change the colour of the receipts every month.
It could be on a first come, first served basis.
Idea 37:
Make the Erotic Witch Project a free gift. it's top of your DVD charts so I'm sure hundreds will join after this exciting free gift!
Idea 38:
I'm not sure about this as I haven't seen a Maxx PC. But you should put a ukgames.com sticker on all PCs so when people by them and get online for the first time bored out of their brains they go on to the site. More hits.
Make the Erotic Witch Project a free gift. it's top of your DVD charts so I'm sure hundreds will join after this exciting free gift!
Idea 38:
I'm not sure about this as I haven't seen a Maxx PC. But you should put a ukgames.com sticker on all PCs so when people by them and get online for the first time bored out of their brains they go on to the site. More hits.
Idea 33:
Your current carrier bags for your products are quite snazzy. They advertise ukgames.com and Special Reserve - Great! However if you think about it if other people see this carrier bag on a bus or train people are going to notice your site. I for one always look at where people have gone shopping. What if on the carrier bags you put "win a game a day!" with the url. People are far more likely to check out this site as the current bag - why would they want to visit that site. They can only guess its something to do with games. Alternatively you could make the bags display one of your best deals. People see this deal and want to check it out. So much potential here.
Idea 34:
Hold a one day sale. Advertise on the radio, in local papers and have a big banner outside the shop. People come in because they hear they can get even more cheaper games. Once they are in you have got them.
Idea 35:
Give better directions to your club shop. For example in Chelmsford also say go right at the train station and then it's along the street on your second right. Also you could tell people how they can get there and which buses to get.
Idea 36:
At bus stops display Special Reserve posters in there. Also along streets. Maybe inside Chelmsford train station? People pass by see a really good deal and as they are in the area head over to your shop.
Your current carrier bags for your products are quite snazzy. They advertise ukgames.com and Special Reserve - Great! However if you think about it if other people see this carrier bag on a bus or train people are going to notice your site. I for one always look at where people have gone shopping. What if on the carrier bags you put "win a game a day!" with the url. People are far more likely to check out this site as the current bag - why would they want to visit that site. They can only guess its something to do with games. Alternatively you could make the bags display one of your best deals. People see this deal and want to check it out. So much potential here.
Idea 34:
Hold a one day sale. Advertise on the radio, in local papers and have a big banner outside the shop. People come in because they hear they can get even more cheaper games. Once they are in you have got them.
Idea 35:
Give better directions to your club shop. For example in Chelmsford also say go right at the train station and then it's along the street on your second right. Also you could tell people how they can get there and which buses to get.
Idea 36:
At bus stops display Special Reserve posters in there. Also along streets. Maybe inside Chelmsford train station? People pass by see a really good deal and as they are in the area head over to your shop.
You could always do what they do in the West End. You could hire people to hold up signs pointing in the direction of your shop. It works because I followed the "Golf sale" signs for about 2 miles until I found out that I was lost (I bet one of the guys holding it needed to turn around for a second).
You could have people within a five mile radius giving out leaflets with "spend £20 and get £1 off" vouchers.
It'll never work but it could be fun for a day or two :-)
You could have people within a five mile radius giving out leaflets with "spend £20 and get £1 off" vouchers.
It'll never work but it could be fun for a day or two :-)
Ok heres my idea:
How about a 'Try Before You Buy' scheme where you have a few consoles and PC's set up in special booths and if there is a particular game a customer would think about buying then they can have a certain time to play that game in one of the booths!
Hey you might need a sicurity guard or two, but it might work :-)
How about a 'Try Before You Buy' scheme where you have a few consoles and PC's set up in special booths and if there is a particular game a customer would think about buying then they can have a certain time to play that game in one of the booths!
Hey you might need a sicurity guard or two, but it might work :-)
Idea 32:
I'm sorry but your renewal form could be so much better. A year has passed for me almost (already??!) and I have been sent a renewal form with the latest issue of special reserve magazine (and why aren't I in the filmaday top 20?!? I WANT TO BE IN THE MAGAZINE AND HAVE FOUR FAD WINS!)
Anyway to my point. The renewal form is simply dull. This form could be the thing that keeps you members and regular customers. Spend more time on it! Make it more appealling! Include some images and great offers in yellow stars and maybe even laminate it. This leaflet could get you so many more customers! THINK ABOUT IT!
I'm sorry but your renewal form could be so much better. A year has passed for me almost (already??!) and I have been sent a renewal form with the latest issue of special reserve magazine (and why aren't I in the filmaday top 20?!? I WANT TO BE IN THE MAGAZINE AND HAVE FOUR FAD WINS!)
Anyway to my point. The renewal form is simply dull. This form could be the thing that keeps you members and regular customers. Spend more time on it! Make it more appealling! Include some images and great offers in yellow stars and maybe even laminate it. This leaflet could get you so many more customers! THINK ABOUT IT!
Everytime someone buys something in your shop, they get a receipt. Why not have each receipt have a random 8 digit number printed on it?
Then the all the customer has to do is login to http://ukgames.com and see if the number on their receipt matches the 8 digit number on the front page website.
If it does they win, erm, whatever, a PS2 or a Gamecube or something. Therefore, everytime they enter the shop, and buy something, they get another chance of winning. Therefore, this should encourage them to go back for more, and buy lots of little things like keyrings and mousemats (micemats?), but the general idea is that you get more repeat visits.
___________
Loyalty cards: Do they work or don't they? A lot of the major chains have now scrapped the idea and just started offering lower prices from the shelf as an easy alternative to the huge administrative costs involved in running the schemes. Stick to Reddies, but PROMOTE them more in store, both with overhead banners and point of sale displays at the till.
Then the all the customer has to do is login to http://ukgames.com and see if the number on their receipt matches the 8 digit number on the front page website.
If it does they win, erm, whatever, a PS2 or a Gamecube or something. Therefore, everytime they enter the shop, and buy something, they get another chance of winning. Therefore, this should encourage them to go back for more, and buy lots of little things like keyrings and mousemats (micemats?), but the general idea is that you get more repeat visits.
___________
Loyalty cards: Do they work or don't they? A lot of the major chains have now scrapped the idea and just started offering lower prices from the shelf as an easy alternative to the huge administrative costs involved in running the schemes. Stick to Reddies, but PROMOTE them more in store, both with overhead banners and point of sale displays at the till.
Aliboy, they already fix and upgrade PCs. Not sure about consoles though, that's a good idea actually.
Why not offer a service where people can bring in broken consoles, Pc's and you can do your best to fix them or where you can add extras to peoples PC's in the shop when they buy them. Also a try before you buy would be good. You can come and play a selection of games before you buy them so that you know the game is worth buying.
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