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While the quantity of entries was high the quality was "none too hot" with many "fantasy schemes" often involving females.
I must disallow any general suggestions of games championships as we did these last year and we are running them this year. I would have taken a different view if the ideas for these had been worked up into fully suggestions (with details).
As I am judging this I can hardly award my own "Two Can Play at This" idea the prize - though undoubtedly we will use something similar for an "introduce a friend" incentive.
YH had a good notion about working with schools and Meka came up with "People are Stupid" idea to give safety advice with every game!
Rakuga deserves a mention for persistence and I particularly liked his suggestion of a One Day Sale. IF we decide to do that then he will get a prize. The problem with one day sales is that once people get used to (even) lower prices they are resistant to buying at the normal prices.
Rakuga also suggested giving better directions to the shops.
I liked Namostar's idea of placing addresses of the shops on internet banners. We'll use this so Namostar - you are A WINNER.
The second winner is Fantasy Meister. He made a couple of reasonable suggestions including better promotion of Reddies. But his idea which caught my imagination was to print an 8 digit number on the receipts for people to match with a number on the internet. This gives us the possibility of running Gameaday in the shops. I'm not sure if we will actually use it but it is the best idea (in my view).
A difficult competition which has clearly stretched imaginations to the limit. Thank you for entering.
Congratulations to NAMOSTAR and FANTASY MEISTER and I won't forget Rakuga IF we use the one day sale idea.
***********
These are the original rules.
The next amazing Special Reserve competition (another one!) is to suggest ideas for attracting people into our Big Club Shops.
The main objective here is to think about the cost effectiveness of your ideas. In order for them to work they need to be, yes you guessed it, low on cost and high on impact.
If you haven't visited all or any of our shops then get yourself down to your local shop and check them out! Visit our Big Club Shops page for further details: http://special.reserve.co.uk/common/shops/shopsindex.php
This competition is open for 1 month and the best ideas that we USE will win a game as part of GAMEADAY. If no ideas are used then I will pick 1 winner that I deem the best.
CLOSING DATE: 27th July 2001 *********MIDNIGHT*********
The challenge has been set. Good luck!
Both my suggestions so far are based on guesses about your shops as I have never seen one. Go on, open one up in Milton Keynes, you know you want to. ;-)
When people go into a shop to buy a game for the first time, they generally become a member of that shop. This ensures that the carry on buying games from that shop. As a testimony to this, I have never ever bought a game from Game just because I joined up with EB instead all these years ago. This sort off thing happens all the time so if you made the shop fronts inviting and welcoming, first time customers would be more likely to enter and perhaps become a member.
I don't know how much it would cost to redesign and make the signs and your shop fronts may already look the part as I have never seen one.
For repeat business, you could try some sort of rental scheme - perhaps like Blockbuster ran, where you get a discount if you bought the game after trying it. People would keep coming in to get a title, and would have tocome back a tleast to return it. It may also encourage people to come in and see what new titles you have, and get something else while they're in there.
Alternatively, a system where gamers can swap their titles with each other, a board with information about games that were wanted/offered, and again, people coul keep coming in to check what new items are available.
You could try in-store specials, offers specific to the stores on certain days - discounts on games, or a freebie with purchases.
Alternatively, you could host a LAN with pcs - people would bring their own hardware, but the setting up of a network could be expensive and quite complicated, to support a large number of people.
While the quantity of entries was high the quality was "none too hot" with many "fantasy schemes" often involving females.
I must disallow any general suggestions of games championships as we did these last year and we are running them this year. I would have taken a different view if the ideas for these had been worked up into fully suggestions (with details).
As I am judging this I can hardly award my own "Two Can Play at This" idea the prize - though undoubtedly we will use something similar for an "introduce a friend" incentive.
YH had a good notion about working with schools and Meka came up with "People are Stupid" idea to give safety advice with every game!
Rakuga deserves a mention for persistence and I particularly liked his suggestion of a One Day Sale. IF we decide to do that then he will get a prize. The problem with one day sales is that once people get used to (even) lower prices they are resistant to buying at the normal prices.
Rakuga also suggested giving better directions to the shops.
I liked Namostar's idea of placing addresses of the shops on internet banners. We'll use this so Namostar - you are A WINNER.
The second winner is Fantasy Meister. He made a couple of reasonable suggestions including better promotion of Reddies. But his idea which caught my imagination was to print an 8 digit number on the receipts for people to match with a number on the internet. This gives us the possibility of running Gameaday in the shops. I'm not sure if we will actually use it but it is the best idea (in my view).
A difficult competition which has clearly stretched imaginations to the limit. Thank you for entering.
Congratulations to NAMOSTAR and FANTASY MEISTER and I won't forget Rakuga IF we use the one day sale idea.
***********
These are the original rules.
The next amazing Special Reserve competition (another one!) is to suggest ideas for attracting people into our Big Club Shops.
The main objective here is to think about the cost effectiveness of your ideas. In order for them to work they need to be, yes you guessed it, low on cost and high on impact.
If you haven't visited all or any of our shops then get yourself down to your local shop and check them out! Visit our Big Club Shops page for further details: http://special.reserve.co.uk/common/shops/shopsindex.php
This competition is open for 1 month and the best ideas that we USE will win a game as part of GAMEADAY. If no ideas are used then I will pick 1 winner that I deem the best.
CLOSING DATE: 27th July 2001 *********MIDNIGHT*********
The challenge has been set. Good luck!