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"Worst Name Ever"

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Thu 04/04/02 at 14:39
Regular
Posts: 787
Ok, so you are launching a male-grooming range.
Foam bath/Moisturiser/After Shave Gel etc etc.

You want it to appear sophisticated, suave, expensive and chic.
You have spent a lot of money on designing and creating the packaging and promo launches.

And what do you want to call this range?
I begged them, I told them not to. I tried to explain just how badly this would sell but they didn't listen.

Ladies & Gentlemen, coming by the end of this year, I present to you

"Man Milk"

Honestly.
Thu 04/04/02 at 14:39
Regular
"Infantalised Forums"
Posts: 23,089
Ok, so you are launching a male-grooming range.
Foam bath/Moisturiser/After Shave Gel etc etc.

You want it to appear sophisticated, suave, expensive and chic.
You have spent a lot of money on designing and creating the packaging and promo launches.

And what do you want to call this range?
I begged them, I told them not to. I tried to explain just how badly this would sell but they didn't listen.

Ladies & Gentlemen, coming by the end of this year, I present to you

"Man Milk"

Honestly.
Thu 04/04/02 at 14:42
Regular
"not dead"
Posts: 11,145
I can produce my own man milk.

It's creamy, like the full fat stuff.
Thu 04/04/02 at 14:44
Regular
Posts: 14,117
Meka Dragon wrote:
I can produce my own man milk.
It's creamy, like the full fat stuff.



But does it come in pints with a gold top?
Thu 04/04/02 at 14:46
Regular
"Infantalised Forums"
Posts: 23,089
Yep, this is exactly what I said would happen but they didn't listen.

"Nobody would equate it with...that" says Marketing Woman.

Really?
I can't wait to see the commercials at the cinema.

"Hi, I'm a handsome male model. Every morning, or when I'm going out and I want to look my best, I reach for the man milk. It gives me all I need to keep me looking good. For anytime of day. Man Milk"
Thu 04/04/02 at 14:47
Regular
"not dead"
Posts: 11,145
It's such an obvious link.

Point them to this thread and say "See".
Thu 04/04/02 at 14:55
Posts: 0
Perhaps you could try offering some alternatives?
Thu 04/04/02 at 15:14
Regular
"Picking a winner!"
Posts: 8,502
Oh dear, dear dear dear.
You must stop this from happening, Do they really think people will buy?

I can just see it as you are out shopping and the chap in the beauty parts of boots and other such places approaches you and says.
"Mind if I spary some of my Man Milk on you?"
Thu 04/04/02 at 15:16
Regular
"Infantalised Forums"
Posts: 23,089
Yep.
This is exactly what I was saying
Thu 04/04/02 at 15:17
Regular
"es argh"
Posts: 4,729
"When I need to be refreshed, I just cover myself with Man Milk"
Thu 04/04/02 at 15:18
Regular
"Too Orangy For Crow"
Posts: 15,844
How dumb is your marketing woman? I would expect most people to laugh at Man Milk.

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