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Right, sorry for the delay on judging this one but we've had a bit of a mad Christmas and New Year so it was for your own good. Not quite so many entries for this (to be honest, it was quite a tricky one) and a fair few of you missed the point entirely - the idea was to get people to join the club, not to get them to Gameaday!
Anyway, from the entries we did receive, Dr.Duck wins for his in-depth look at the logistics of the chain e-mail and The Game wins for his 'matey' writing style. Well done both of you! You can both choose a Game or DVD from our database up to the value of £25!
-----------------------------------------------------
It's time we got up to some mischief.
What we need is a Chain e-mail letter. One of those things which arrives at your address and then you forward it to thirty six of your mates and two weeks later a freebie arrives through your letterbox.
Imagine that for each new member who joins Special Reserve we have a couple of quid to pay for rewards.
THE ORIGINATOR send the e-mail to 10 friends.
The ten friends can either JOIN or PASS.
To PASS they must send the e-mail on to another 10 friends, but just as favour to the ORIGINATOR.
If they JOIN then they can become an ORIGINATOR and send off their own e-mail to 10 friends.
With luck one originator will get their message across to quite a lot of people - especially if the message is interesting or humorous enough for people to pass on.
For each person who joins, we send the originator a £2 voucher towards games and stuff.
(the above is just a simple first stab at this to suggest the possibilities)
This contest is two-fold.
You can win one EXTRA GAMEADAY if you can specify exactly the right way to go about this. Something very similar to the above, but well thought out. An idea which will work.
You can win one EXTRA GAMEADAY if you can write the e-mail for the scheme you outline, or for the scheme outlined above. The important things are to make people join and to be interesting enough to pass the e-mail on.
Competition closes in Mid December.
It's a bit complex to write out your answers and ideas in this thread quite carefully and we'll see who comes up with the best concepts and approaches to this.
Quite a challenge - I wonder if anybody will enter?
Anyway, from the entries we did receive, Dr.Duck wins for his in-depth look at the logistics of the chain e-mail and The Game wins for his 'matey' writing style. Well done both of you! You can both choose a Game or DVD from our database up to the value of £25!
-----------------------------------------------------
It's time we got up to some mischief.
What we need is a Chain e-mail letter. One of those things which arrives at your address and then you forward it to thirty six of your mates and two weeks later a freebie arrives through your letterbox.
Imagine that for each new member who joins Special Reserve we have a couple of quid to pay for rewards.
THE ORIGINATOR send the e-mail to 10 friends.
The ten friends can either JOIN or PASS.
To PASS they must send the e-mail on to another 10 friends, but just as favour to the ORIGINATOR.
If they JOIN then they can become an ORIGINATOR and send off their own e-mail to 10 friends.
With luck one originator will get their message across to quite a lot of people - especially if the message is interesting or humorous enough for people to pass on.
For each person who joins, we send the originator a £2 voucher towards games and stuff.
(the above is just a simple first stab at this to suggest the possibilities)
This contest is two-fold.
You can win one EXTRA GAMEADAY if you can specify exactly the right way to go about this. Something very similar to the above, but well thought out. An idea which will work.
You can win one EXTRA GAMEADAY if you can write the e-mail for the scheme you outline, or for the scheme outlined above. The important things are to make people join and to be interesting enough to pass the e-mail on.
Competition closes in Mid December.
It's a bit complex to write out your answers and ideas in this thread quite carefully and we'll see who comes up with the best concepts and approaches to this.
Quite a challenge - I wonder if anybody will enter?
Page:
Part 1: How you’d do the administration:
Possible methods, depending on what could be done (alter the details of the second part to fit the method selected from the first part):
a) Everyone who forwards the e-mail to someone who consequently joins gets a 1 pound voucher.
Everyone who forward the e-mail to someone who then forwards it to a third person who joins, gets a 1 pound voucher.
Thus for every person who joins, you trace the e-mail to the person who sent it to them (person 2), and the person who sent it to person 2. They both get 1 pound vouchers.
How to trace it? If it’s possible, I’m sure your employees can work out how. Maybe a link to the membership form to join in the e-mail, which also sends the necessary information of tracing the e-mail. Maybe and e-mail tracking program. Whatever, but if it can’t be done, see the next alternative.
b) Everyone who forwards the e-mail to someone who joins gets a 2 pound discount voucher. This would presumably be far easier to trace, and even if you didn’t want to/couldn’t put a tracer on the e-mail, when someone joined, you could ask them for the e-mail of the person who send them the forwarded message about the site. Far less hassle.
- The advantages of the first way are that by having two people getting 1 pound vouchers, everyone has the potential to make more money, in magical pyramid style, but you still have to give out just 2 pounds in vouchers, like your original suggestion in the post that started this thread.
In giving out one 2 pound voucher, if someone referred 10 friends who joined, they could get 20 pounds in vouchers. If someone referred 10 friends, and they all referred another 10 friends, they could get 110 pounds. Looks much more impressive, but doesn’t cost you any more.
By having the money go to the people forwarding the e-mail, instead of the initiators (as in the original suggestion), you give people more incentive to forward the e-mail, since they get vouchers for forwarding it, instead of doing it as a favour, and all the people, if they do forward it and get voucher entitlement, they then have an even bigger incentive to join themselves, since they have the vouchers waiting for them when they join.
Voucher distribution – whenever someone joined, and gave entitlement to a voucher to someone, you could add that voucher to their personal tally, and send an (automated) e-mail informing them of the new total number of vouchers and total discount available to them.
In sending the vouchers out, you could send the first batch with their membership pack when they joined, and then send them any more they earned at the same time as you sent them a product they ordered, or with a magazine.
Thus you wouldn’t be paying any postage to get the vouchers distributed that you wouldn’t be paying anyway.
Alternatively, you could send them out whenever a certain number were accumulated. Ie, if someone had 5 vouchers, send them all out.
You could, of course, send each out individually, but at second class post, its 18p per voucher. A pretty high cost, proportionally.
The big advantage of sending them out when a certain number was reached is that you would need to ask for the address of non-members, and so could then send them junk ma… promotional matterial.
I’d suggest, send the vouchers out with every other thing posted to the person, orders or catalogues, and also send non-members their first voucher, and then every 3 vouchers after that if they hadn’t yet joined, getting their address on file when requested for where to send the first voucher. And send some promotional stuff with each batch of vouchers.
Part 2: How the e-mail would work:
The e-mail would be sent from one person to everyone they knew, and they would all send it on, and so on.
It would thus be coming from someone they know, and are immediately unlikely to delete it without reading it first.
Saving the fact that it’s actually a chainmail for the end will hopefully get them intruiged before the inevitable negative effect of ‘it’s being sent to me for the benefit of the person who sent it, delete it’
By avoiding giving example prices, it means that it will still be relevant and up to date if it is still circulating a long time in the future, as you mentioned.
Here’s how it goes:
Subject: Mate, we can both fleece this place, for real.
Content:
Hi, how are you?
Just needed to get this to you:
You know those cheap internet shops? It’s one of those, but they have a promotion going that we can both get a lot from.
The place is www.specialreserve.net – they’re a UK site selling video games, dvds, pc hardware and software, mobile phones, that kind of thing. They’re a lot cheaper than most anywhere else, especially on the highstreet.
You don’t have to join, but when you do, you can get a free gift that’s worth more than the membership price anyway, and if you don’t join, they’ll charge you a little bit more, so it’s probably best if you do join them.
The membership prices and free gifts are on the end of.
Also, they have a bunch of chat forums on the web site, and they actually give away 2 games and a free dvd every day, you chose the game or film that you want from pretty much the whole catalogue.
The chatforums are at this address: www.ukchatforums.reserve.co.uk
Okay, here’s the best thing, this is where we take them to the cleaners!:
They have a promotion going where for every person you get to join the club, you get a 1 pound voucher to spend at their store, and what’s more, for every person they get to join, you get another 1 pound voucher (so does the person that you got to join).
All you have to do is send them this e-mail, and if they join, you get the voucher.
Plus, if they then send the e-mail to someone else who joins, you get another voucher.
There isn’t even any limit to how many vouchers you can get.
Think about it, if you send it to 10 people who join, that’s 10 pounds in vouchers, and if they all send it to 10 more people who join, another (10x10) 100 vouchers, you get 110 pounds of vouchers to spend at this place, just for forwarding this to10 people.
And It’s Acutually For Real!
Me? I’ve sent this to you because I thought you might want to join. If you do, I get a voucher. Maybe more importantly, for everyone you send this on to who joins, you get a 1 pound voucher, and I do too. So even if you don’t want to join, would you do me a favour, and send this to a few people? I’d appreciate it a lot. Then if you do ever decide to join, you can always get them to send you your vouchers at another time.
They have a promotion going where for every person you get to join the club, they give you a 2 pound voucher to spend with them. You can do it as many times as you want, if you sent it to 10 people who joined, it’s 20 pounds for you to spend with them. When they say ‘get to join the club’, in fact, all you have to do is send them this e-mail. So you take 2 minutes to forward this to some people you know, and for every one who joins, you get a 2 pound voucher. 10 people = 20 pounds.
(Just like I get my 2 pound voucher if you join ; ) )
And It’s Actually For Real!
Anyway, you’ve seen all the info, so go, forward this thing on, and get vast amounts of vouchers, and then join Special Reserve now – get those special offers (and get me my voucher!)
Anyway, see you later,
enjoy www.specialreserve.net !
Possible methods, depending on what could be done (alter the details of the second part to fit the method selected from the first part):
a) Everyone who forwards the e-mail to someone who consequently joins gets a 1 pound voucher.
Everyone who forward the e-mail to someone who then forwards it to a third person who joins, gets a 1 pound voucher.
Thus for every person who joins, you trace the e-mail to the person who sent it to them (person 2), and the person who sent it to person 2. They both get 1 pound vouchers.
How to trace it? If it’s possible, I’m sure your employees can work out how. Maybe a link to the membership form to join in the e-mail, which also sends the necessary information of tracing the e-mail. Maybe and e-mail tracking program. Whatever, but if it can’t be done, see the next alternative.
b) Everyone who forwards the e-mail to someone who joins gets a 2 pound discount voucher. This would presumably be far easier to trace, and even if you didn’t want to/couldn’t put a tracer on the e-mail, when someone joined, you could ask them for the e-mail of the person who send them the forwarded message about the site. Far less hassle.
- The advantages of the first way are that by having two people getting 1 pound vouchers, everyone has the potential to make more money, in magical pyramid style, but you still have to give out just 2 pounds in vouchers, like your original suggestion in the post that started this thread.
In giving out one 2 pound voucher, if someone referred 10 friends who joined, they could get 20 pounds in vouchers. If someone referred 10 friends, and they all referred another 10 friends, they could get 110 pounds. Looks much more impressive, but doesn’t cost you any more.
By having the money go to the people forwarding the e-mail, instead of the initiators (as in the original suggestion), you give people more incentive to forward the e-mail, since they get vouchers for forwarding it, instead of doing it as a favour, and all the people, if they do forward it and get voucher entitlement, they then have an even bigger incentive to join themselves, since they have the vouchers waiting for them when they join.
Voucher distribution – whenever someone joined, and gave entitlement to a voucher to someone, you could add that voucher to their personal tally, and send an (automated) e-mail informing them of the new total number of vouchers and total discount available to them.
In sending the vouchers out, you could send the first batch with their membership pack when they joined, and then send them any more they earned at the same time as you sent them a product they ordered, or with a magazine.
Thus you wouldn’t be paying any postage to get the vouchers distributed that you wouldn’t be paying anyway.
Alternatively, you could send them out whenever a certain number were accumulated. Ie, if someone had 5 vouchers, send them all out.
You could, of course, send each out individually, but at second class post, its 18p per voucher. A pretty high cost, proportionally.
The big advantage of sending them out when a certain number was reached is that you would need to ask for the address of non-members, and so could then send them junk ma… promotional matterial.
I’d suggest, send the vouchers out with every other thing posted to the person, orders or catalogues, and also send non-members their first voucher, and then every 3 vouchers after that if they hadn’t yet joined, getting their address on file when requested for where to send the first voucher. And send some promotional stuff with each batch of vouchers.
Part 2: How the e-mail would work:
The e-mail would be sent from one person to everyone they knew, and they would all send it on, and so on.
It would thus be coming from someone they know, and are immediately unlikely to delete it without reading it first.
Saving the fact that it’s actually a chainmail for the end will hopefully get them intruiged before the inevitable negative effect of ‘it’s being sent to me for the benefit of the person who sent it, delete it’
By avoiding giving example prices, it means that it will still be relevant and up to date if it is still circulating a long time in the future, as you mentioned.
Here’s how it goes:
Subject: Mate, we can both fleece this place, for real.
Content:
Hi, how are you?
Just needed to get this to you:
You know those cheap internet shops? It’s one of those, but they have a promotion going that we can both get a lot from.
The place is www.specialreserve.net – they’re a UK site selling video games, dvds, pc hardware and software, mobile phones, that kind of thing. They’re a lot cheaper than most anywhere else, especially on the highstreet.
You don’t have to join, but when you do, you can get a free gift that’s worth more than the membership price anyway, and if you don’t join, they’ll charge you a little bit more, so it’s probably best if you do join them.
The membership prices and free gifts are on the end of
Also, they have a bunch of chat forums on the web site, and they actually give away 2 games and a free dvd every day, you chose the game or film that you want from pretty much the whole catalogue.
The chatforums are at this address: www.ukchatforums.reserve.co.uk
Okay, here’s the best thing, this is where we take them to the cleaners!:
They have a promotion going where for every person you get to join the club, you get a 1 pound voucher to spend at their store, and what’s more, for every person they get to join, you get another 1 pound voucher (so does the person that you got to join).
All you have to do is send them this e-mail, and if they join, you get the voucher.
Plus, if they then send the e-mail to someone else who joins, you get another voucher.
There isn’t even any limit to how many vouchers you can get.
Think about it, if you send it to 10 people who join, that’s 10 pounds in vouchers, and if they all send it to 10 more people who join, another (10x10) 100 vouchers, you get 110 pounds of vouchers to spend at this place, just for forwarding this to10 people.
And It’s Acutually For Real!
Me? I’ve sent this to you because I thought you might want to join. If you do, I get a voucher. Maybe more importantly, for everyone you send this on to who joins, you get a 1 pound voucher, and I do too. So even if you don’t want to join, would you do me a favour, and send this to a few people? I’d appreciate it a lot. Then if you do ever decide to join, you can always get them to send you your vouchers at another time.
They have a promotion going where for every person you get to join the club, they give you a 2 pound voucher to spend with them. You can do it as many times as you want, if you sent it to 10 people who joined, it’s 20 pounds for you to spend with them. When they say ‘get to join the club’, in fact, all you have to do is send them this e-mail. So you take 2 minutes to forward this to some people you know, and for every one who joins, you get a 2 pound voucher. 10 people = 20 pounds.
(Just like I get my 2 pound voucher if you join ; ) )
And It’s Actually For Real!
Anyway, you’ve seen all the info, so go, forward this thing on, and get vast amounts of vouchers, and then join Special Reserve now – get those special offers (and get me my voucher!)
Anyway, see you later,
enjoy www.specialreserve.net !
I just wrote loads, and the 'foul language' thing thought a backside was offensive and so I clicked back and it erased my whole text. So here I go again, but with no mention of back-sides!!!
A message saying 'Join SR! NOW!' will join the trash can along with 'free xxx babes', 'Cheap viagra!', 'Are you lonely tonight', 'lose weight fast' etc. etc. I.e. annoying spam.
Surely it will also lower the reputation of SR if you ask everyone to send various attempts at spam across the uk with SR on it? I know I'd get annoyed with SR. It is very unlikely that people will bother to pee their friends off by forwarding an advert anyway.
The good chain mails have jokes, pictures or video, and are funny. Combine your spam with this and it might get passed around the net. What do you think?
A message saying 'Join SR! NOW!' will join the trash can along with 'free xxx babes', 'Cheap viagra!', 'Are you lonely tonight', 'lose weight fast' etc. etc. I.e. annoying spam.
Surely it will also lower the reputation of SR if you ask everyone to send various attempts at spam across the uk with SR on it? I know I'd get annoyed with SR. It is very unlikely that people will bother to pee their friends off by forwarding an advert anyway.
The good chain mails have jokes, pictures or video, and are funny. Combine your spam with this and it might get passed around the net. What do you think?
keep it simple,
"Join SR Now and win prizes!"
nuff said really.
slik ~_~
"Join SR Now and win prizes!"
nuff said really.
slik ~_~
and when you open it it could go something like this...
Do you like games? you do! well my friend head on down to ukchatforums.com and you could win games by talking about them! Yes you can win games by doing something that enjoy! so why not give it a try, head on down to ukchatforums now and you could win the game of your choice! and best of all it's completely 100% free! just follow the link below...
http://ukchatforums.reserve.co.uk/
good luck, and we'll be ready and waiting for your input.
Thank you for your time,
special reserve.
Do you like games? you do! well my friend head on down to ukchatforums.com and you could win games by talking about them! Yes you can win games by doing something that enjoy! so why not give it a try, head on down to ukchatforums now and you could win the game of your choice! and best of all it's completely 100% free! just follow the link below...
http://ukchatforums.reserve.co.uk/
good luck, and we'll be ready and waiting for your input.
Thank you for your time,
special reserve.
It's supposed to be a Chain mail thingy.
Tiltawhirl wrote:
> It's supposed to be a Chain mail thingy.
oh yeah, umm, it could be forwarded?
slik ~_~
> It's supposed to be a Chain mail thingy.
oh yeah, umm, it could be forwarded?
slik ~_~
Do you like games?you do! well my friend head on down to ukchatforums.com and you could win games by talking about them! Yes you can win games by doing something that you enjoy! so why not give it a try, head on down to ukchatforums now and you could win the game of your choice! and best of all it's completely 100% free! just follow the link below...
http://ukchatforums.reserve.co.uk/
Once you have registered forward this e-mail to as many of your friends or familly and forward their e-mail addresses to us at [email protected] for every 5 e-mail addresses you send us we'll send you a Reddie voucher that you can save up to claim great free gifts just save 5 Reddies and you can choose the free gift of your choice from literally hundreds listed on our freebie site listed below...
http://www.freeola.co.uk/
So don't delay and you could be a winner today!good luck, we'll be ready and waiting for your input and remember it's FREE!
Thank you for your time,
special reserve.
http://ukchatforums.reserve.co.uk/
Once you have registered forward this e-mail to as many of your friends or familly and forward their e-mail addresses to us at [email protected] for every 5 e-mail addresses you send us we'll send you a Reddie voucher that you can save up to claim great free gifts just save 5 Reddies and you can choose the free gift of your choice from literally hundreds listed on our freebie site listed below...
http://www.freeola.co.uk/
So don't delay and you could be a winner today!good luck, we'll be ready and waiting for your input and remember it's FREE!
Thank you for your time,
special reserve.
Here is my contribution.
HINT: I find that spacing sentences into paragraphs of interest really helps! Stops the mind wandering. Another thing that will work is putting really important stuff in another colour. But I don't know how you do that...
____________________________________________________________
Around this time of year people don't want to go trudging round lots of different shops for presents.
Surely not if you can get them all in ONE PLACE!
Special Reserve is a multi-product store. What does that mean? Well, you can buy many different items from them, and all at lower-than-highstreet prices!
You don't even have to leave your house!
Visit ukgames.com to discover the best and lowest priced DVDs, computer software and hardware, PSone and PS2, N64 and Gameboy games, mobile phones and even miscellaneous wonderments that are hard to find in most shops.
You can even read about up-and-coming Xbox and Gamecube creations, participate in a comments rally and, best of all, WIN FREE STUFF! Just for writing a review!
Think about that! Write a review of your favourite game and win a game for your trouble. Or a DVD, if you don't really like games.
forget those overpriced, over advertised competitors! Special Reserve put less into hype and more into value!
**BUT WAIT!** **DON'T GO JUST YET!**
We have more.
Right now, there's even more great offers to whet your appetite.
If you join Special Reserve now you can not only receive a free gift that nullifies the member price, you can also contribute to one of the biggest recruitments in gaming history!
When you join, you will get a £2 voucher ASWELL as your free gift! Nice, eh? Not only that, if you send this e-mail to ten of your friends if they join you get some more £2 vouchers to spend at Special Reserve!
Talk about a quick way to get rich!
And everyone benefits! You, me, your mate, my mate...
AND, you might even win a game for participating! Go on, you know you want to...
Anyway, gotta go. There are more unknowing ones to be enlightened!
P.S - Don't be a meanie. If you're not gonna join, let some other game maniacs know. They'll benefit from it.
HINT: I find that spacing sentences into paragraphs of interest really helps! Stops the mind wandering. Another thing that will work is putting really important stuff in another colour. But I don't know how you do that...
____________________________________________________________
Around this time of year people don't want to go trudging round lots of different shops for presents.
Surely not if you can get them all in ONE PLACE!
Special Reserve is a multi-product store. What does that mean? Well, you can buy many different items from them, and all at lower-than-highstreet prices!
You don't even have to leave your house!
Visit ukgames.com to discover the best and lowest priced DVDs, computer software and hardware, PSone and PS2, N64 and Gameboy games, mobile phones and even miscellaneous wonderments that are hard to find in most shops.
You can even read about up-and-coming Xbox and Gamecube creations, participate in a comments rally and, best of all, WIN FREE STUFF! Just for writing a review!
Think about that! Write a review of your favourite game and win a game for your trouble. Or a DVD, if you don't really like games.
forget those overpriced, over advertised competitors! Special Reserve put less into hype and more into value!
**BUT WAIT!** **DON'T GO JUST YET!**
We have more.
Right now, there's even more great offers to whet your appetite.
If you join Special Reserve now you can not only receive a free gift that nullifies the member price, you can also contribute to one of the biggest recruitments in gaming history!
When you join, you will get a £2 voucher ASWELL as your free gift! Nice, eh? Not only that, if you send this e-mail to ten of your friends if they join you get some more £2 vouchers to spend at Special Reserve!
Talk about a quick way to get rich!
And everyone benefits! You, me, your mate, my mate...
AND, you might even win a game for participating! Go on, you know you want to...
Anyway, gotta go. There are more unknowing ones to be enlightened!
P.S - Don't be a meanie. If you're not gonna join, let some other game maniacs know. They'll benefit from it.
You gotta be in it to win it. It's that simple.
Nearly £30,000 of prizes already won
Three chances to win *everyday*
Fancy your chances?
Then read on...
Gameaday.co.uk is not just a branch of one of the UK's leading distributors of games, gadgets and movies. It is not solely a place to voice your opinions and share your reviews. It's all this and more. Gameaday is a unique competition that gives you THREE chances to win *everyday*. That is the chance to win 2 games or 1 DVD *everyday*. There's no membership fee. There's no personal cost. They don't even charge you the postage on your winnings. Gameaday is unique in allowing you a no-strings-attached chance to win a game or DVD of your choice.
That means that you have 1,460 chances to win per year.
Do those odds sound good?
Here's what to do:
1) Go to http://sp.reserve.co.uk/common/membership/join.php to sign up for this unique opportunity
2) Forward this e-mail to ten people
3) Start typing and start winning
Now, I don't expect you to forward this e-mail without good incentive.. Gameaday even provides that:
For EVERY PERSON that receives the forwarded e-mail and signs up YOU receive a £2 voucher.
-------------------
You need some way of knowing who the originator of the e-mail is. Personally, I think you could do this either by:
1) Having an automated section of the site for sending the recommendation e-mail. This would stop non-members being originators. Also the person wishing to send out their chin e-mail would have to type in the names of ten friends that way if any of those people signed up you could attribute it to the originator. Equally you could stop duplications by informing someone if one of the e-mail addresses already belongs to a member, or has already been entered, and thus sent a chain e-mail.
2) This way is less reliable... You ask the person signing up to type in the e-mail address of the person who recommended them. not everyone will do this, which might remove some of the incentive, which is VITAL for chain-letters.
My suggested e-mail may need modifications for egal reasons. Most chain letters I get tend to have a disclaimer about why I have got it and how I will not receive any further e-mails, etc.
Nearly £30,000 of prizes already won
Three chances to win *everyday*
Fancy your chances?
Then read on...
Gameaday.co.uk is not just a branch of one of the UK's leading distributors of games, gadgets and movies. It is not solely a place to voice your opinions and share your reviews. It's all this and more. Gameaday is a unique competition that gives you THREE chances to win *everyday*. That is the chance to win 2 games or 1 DVD *everyday*. There's no membership fee. There's no personal cost. They don't even charge you the postage on your winnings. Gameaday is unique in allowing you a no-strings-attached chance to win a game or DVD of your choice.
That means that you have 1,460 chances to win per year.
Do those odds sound good?
Here's what to do:
1) Go to http://sp.reserve.co.uk/common/membership/join.php to sign up for this unique opportunity
2) Forward this e-mail to ten people
3) Start typing and start winning
Now, I don't expect you to forward this e-mail without good incentive.. Gameaday even provides that:
For EVERY PERSON that receives the forwarded e-mail and signs up YOU receive a £2 voucher.
-------------------
You need some way of knowing who the originator of the e-mail is. Personally, I think you could do this either by:
1) Having an automated section of the site for sending the recommendation e-mail. This would stop non-members being originators. Also the person wishing to send out their chin e-mail would have to type in the names of ten friends that way if any of those people signed up you could attribute it to the originator. Equally you could stop duplications by informing someone if one of the e-mail addresses already belongs to a member, or has already been entered, and thus sent a chain e-mail.
2) This way is less reliable... You ask the person signing up to type in the e-mail address of the person who recommended them. not everyone will do this, which might remove some of the incentive, which is VITAL for chain-letters.
My suggested e-mail may need modifications for egal reasons. Most chain letters I get tend to have a disclaimer about why I have got it and how I will not receive any further e-mails, etc.
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