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"BEST GAMING ADVERT OF ALL TIME!"

We all play games, let's play together...

Anyone remember that? Well, whether or not Alexi Sayle actually did audition and get the Sega advertising voice part doesn't matter now! But, advertising and all forms of promotion in fact do make a huge difference to a product success, I mean who remembers any other Dreamcast adverts? Well I think I can name all of them, as there's only a few, but what is your favourite ever advertisment or advertising ploy?!

I want you to think (try - it may hurt to start), and post in here what form of promotion that is gaming related that has really made your jaw drop. Not many make me go 'wow' anymore - tis more of a case of 'wah?' as gaming adds these days just don't seem to make any sense - I mean that PS2 add with the duck? No way...

Anyway, I think the PlayStation advert on TV with all that lightning was pretty darn frightening - at the time, being a Sega Saturn owner and all... But that were a good add.

Sega can blame all of Dreamcast's failure on it's ridiculous advertising, with the only half decent bit of TV time being the MSR add for them, and even then they mucked it up with the 50hz version showing! The 'Dreamcast, Up to 6billion players' promotional stunt in the cinemas probably made people more unaware at the Dreamcast then anything - after all, that promise never happened until the misery that is Chu Chu Rocket! The stone throwing advert was again insane, and the barber advertising, although funny, really didn't help at all. You see the only people that stood a chance of 'getting it' were people who had researched the ads! Like me... Oh and the Euro 2000 ads, which Sega spent £5m on, were just pointless - promoting online gaming with only ChuChu Rocket out?!

Makes you wonder if there's a ban on actual in game footage advertising! 5 Seconds of Soul Calibur, Shenmue or even Sonic Adventure could have rescued the DC, but then the PS2 might not have got Crazy TAxi...


Anyway, Nintendo advertise Pokemon sometimes, but we're all aware of it so they don't really need to promote the things anymore, but they will.



So.....the best advertisement of all time, in my eyes has to be... I'm gonna go for the PS add with the lightning - it worked for them, and it's the only one I can think of that's any good. You know the one 'Do Not underestimate the power....'

Excellent

Cheers

Dan2K1

Yeah they were rubbish. People watched them and spent ages trying to work out what it actually meant.

Give the adverts time though, the PS2 hasn't been out too long yet. Another thing, on sky sports when PS2 sponsors the matches, did you see the advert for it? I think it was like a blue tennis court. I could be wrong, anyone else noticed this?

I think the PS2 adverts were meant to be clever and were supposed to entice us.

But they ended being a load of crap instead.

The Zelda Ocarina of time advert was my favourite!
I've never been so in awe of a game in my life. It made me most impatient which was a jip!

The FF8 one was pretty damn fine also, however I didn't see this until after I had bought the game!

The only adverts I can remember really these days are the on going Pokemon ones.

They always show a kid (Pokemon trainer/Gameboy game player) acting as Ash with his Pikachu and other beasts. Then they catch them in all manners of ways but never seem to use a Poke Ball.

Thats the idea right?

pb wrote:
Sega Pirate TV ads.

Ah yes! I remember them, they were actually good as they were remembered!

A good advert was for EA Sports a while back! I thought it was a good advert it showed the games at their best points and the way it was put together was quite impressive too bad the games did not really look like that when you play them :D

The worst was for the PS2 - Whoever thought of that useless 'Third Place' slogan should be burned with my fellow foot and mouth mates!

Sega Pirate TV ads. They were great, had homour (albiet bad) a re-occuring theme and sometimes games shots.

I wouldn't be opposed to seeing an ad. for an X-Box beating up a PS2, in the same way that I wouldn't be opposed to seeing an ad. for a Gamecube beating up an X-Box. The imagery would be fun, cheeky, liable to be sued by one company or another, and the Advertising Standards Agency would probably can it anyway because it would be pretty much unrepresentative of the actual abilities of the respective consoles.

However, if they do let those sorts of ads. appear over here I would welcome them. It's for the good of gaming.

So are console wars. The discussions we have in these forums usually bring forth thought-provoking stuff (not always, but most of the time), so whereas 2 years ago I wouldn't have considered a DC, I now own one because of what I've since read written by other gamers.

I'm still open to the possibility of owning a Gamecube one day as I'm sure people like Grix would be open to the possibility of owning an X-Box.

People in this forum seem to prefer listening to other gamers' opinions rather than be affected by advertising anyway, so any ads. we see, however much we may like or dislike them, don't really have any affect on us in terms of buying power.

"because I think it is very childish and non-irrelevant for an advert"

Hmm, that means you think it is actually relevant - if it is non-irrelevant.

Oh well, I think I know you don't mean this.

Bye

Dan

Not technically a gaming advert, but the use of Lara Croft to endorse Lucozade on prime time TV did a lot for me.

Not in a health sense though.

But they should use more games characters as advertising platforms for other products, because it shows that gaming is becoming more acceptable as a mainstream activity, and not the 'geeky guy locked in a darkened room for the rest of his life' image, which in reality is what gaming actually is...

...in a lot of cases...