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"Nintendo Advertisement campaign - Childish appeal - Focus group (YOU GUYS!)"

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Fri 30/08/02 at 12:45
Regular
Posts: 787
For Media Studies I am studying Nintendo's attempt to shake their childish image. I have established they have adult titles and I have currently been looking at advertisements they have already done (there is quite a few) including Eternal Darkness ads, Resident Evil ads, Mario in Playboy and a Heniken advert. I have already done my questionnaires but now it is time to sit round with a focused group of people:

Nintendo fans.

The reason? Well I know Nintendo aren't for children, but Sony fans and casual gamers generally don't, the only other people who share my knowledge of adult games on the system is YOU GUYS! So what do you want to see in my adverts? (note: there is 3 adverts so one will explain one part of the story, the second another and the third the final part).

Would you like to see something along the lines of the Playboy Mario advert with a "childrens" character in an adult situation i.e. Pokemon being seen as the animal fighting way it could.

Would you like me to do an advert that features children characters with, one that features adult characters and a final one featuring a mix presenting the "FOR EVERYONE" idea?

Or would you like me to go for something different?

Should I alter the colours, maybe a black Nintendo logo than a red one, or using the Black Gamecube as opposed to the purple one?

Should I look at the adult and mature games or the cute ones and make them appear more adult?

You guys throw some ideas my way, what do you think I should do to try and change Nintendo's childish appeal.

Dringo.
Fri 30/08/02 at 12:49
Regular
Posts: 10,437
The 'For Everyone' advert would probably be the best. Because Nintendo do attract younger gamers, but adult gamers as well.
Fri 30/08/02 at 12:45
Regular
Posts: 18,185
For Media Studies I am studying Nintendo's attempt to shake their childish image. I have established they have adult titles and I have currently been looking at advertisements they have already done (there is quite a few) including Eternal Darkness ads, Resident Evil ads, Mario in Playboy and a Heniken advert. I have already done my questionnaires but now it is time to sit round with a focused group of people:

Nintendo fans.

The reason? Well I know Nintendo aren't for children, but Sony fans and casual gamers generally don't, the only other people who share my knowledge of adult games on the system is YOU GUYS! So what do you want to see in my adverts? (note: there is 3 adverts so one will explain one part of the story, the second another and the third the final part).

Would you like to see something along the lines of the Playboy Mario advert with a "childrens" character in an adult situation i.e. Pokemon being seen as the animal fighting way it could.

Would you like me to do an advert that features children characters with, one that features adult characters and a final one featuring a mix presenting the "FOR EVERYONE" idea?

Or would you like me to go for something different?

Should I alter the colours, maybe a black Nintendo logo than a red one, or using the Black Gamecube as opposed to the purple one?

Should I look at the adult and mature games or the cute ones and make them appear more adult?

You guys throw some ideas my way, what do you think I should do to try and change Nintendo's childish appeal.

Dringo.

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