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"Nintendo Advertisement campaign - Childish appeal - Focus group (YOU GUYS!)"

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Fri 30/08/02 at 12:45
Regular
Posts: 787
For Media Studies I am studying Nintendo's attempt to shake their childish image. I have established they have adult titles and I have currently been looking at advertisements they have already done (there is quite a few) including Eternal Darkness ads, Resident Evil ads, Mario in Playboy and a Heniken advert. I have already done my questionnaires but now it is time to sit round with a focused group of people:

Nintendo fans.

The reason? Well I know Nintendo aren't for children, but Sony fans and casual gamers generally don't, the only other people who share my knowledge of adult games on the system is YOU GUYS! So what do you want to see in my adverts? (note: there is 3 adverts so one will explain one part of the story, the second another and the third the final part).

Would you like to see something along the lines of the Playboy Mario advert with a "childrens" character in an adult situation i.e. Pokemon being seen as the animal fighting way it could.

Would you like me to do an advert that features children characters with, one that features adult characters and a final one featuring a mix presenting the "FOR EVERYONE" idea?

Or would you like me to go for something different?

Should I alter the colours, maybe a black Nintendo logo than a red one, or using the Black Gamecube as opposed to the purple one?

Should I look at the adult and mature games or the cute ones and make them appear more adult?

You guys throw some ideas my way, what do you think I should do to try and change Nintendo's childish appeal.

Dringo.
Sat 31/08/02 at 12:10
Regular
Posts: 10,364
Dringo wrote:
> Those that complained were those who had lost a child at birth.

Half were old women who read the daily mail......
Sat 31/08/02 at 12:08
Regular
"Peace Respect Punk"
Posts: 8,069
Well thank you for the nice comments about my idea :-)

*wanders off to sell idea to Nintendo*

;-)
Fri 30/08/02 at 23:50
Regular
Posts: 18,185
Strafex wrote:
> Some consumers can obviously be really pathetic...

Those that complained were those who had lost a child at birth.
Fri 30/08/02 at 23:21
Regular
Posts: 9,848
Some consumers can obviously be really pathetic...
Fri 30/08/02 at 22:49
Regular
Posts: 18,185
gamezfreak wrote:
> Be warned, if that advert came on TV the ITC would ban it.....
>
> They'd think the child has gone through a traumatic time, as he is
> franticlly pushing the buttons shows he is troubled in some way.....
>
> God Damn ITC, bunch of old idiots in my opinion. They banned the Xbox
> advert with the bloke popping out of the woman and growing up as they
> thought the bloke had "a traumatic life" wtf is that crap
> about?
>
> That advertisement won an award in some French advertisement awards
> show, so stick that in you pipe and smoke it ITC.

ITC only responds to complaints from consumers, there happened to be a lot.
Fri 30/08/02 at 22:30
Regular
Posts: 9,848
I think that Sibs idea is the best.

The poster could say "Nintendo, gaming for all ages."

A baby would be playing Resi (make the baby look as cute and innocent as possible), while some "cool" looking (with a serious stare, etc...) 20 year or so old would be playing Mario.
Fri 30/08/02 at 22:27
Regular
Posts: 10,364
Be warned, if that advert came on TV the ITC would ban it.....

They'd think the child has gone through a traumatic time, as he is franticlly pushing the buttons shows he is troubled in some way.....

God Damn ITC, bunch of old idiots in my opinion. They banned the Xbox advert with the bloke popping out of the woman and growing up as they thought the bloke had "a traumatic life" wtf is that crap about?

That advertisement won an award in some French advertisement awards show, so stick that in you pipe and smoke it ITC.
Fri 30/08/02 at 22:16
Regular
"I'm not Orgazmo"
Posts: 9,159
Heh nice idea Sibs, I can just imagine it all, set in a dark room and the camera slowing down as it goes behind the kid showing what's on screen, if you did that you could speed the kid up so it looks like he's playing frantically and moving fast while he grows up.

That's kinda hard to make though but you could easily produce someting similar mind, like in the Cornflakes (or is it Weetabix) advert where the guy wakes up and it shows him getting ready for work, you know the one, "From Ape to modern man" or something, you could easily do that and have lots to write about too.

And yeah I have done Media Studies :)
Fri 30/08/02 at 22:12
Regular
Posts: 18,185
That is an excellent Idea Sibs, I will use it in my list of ideas. The fact is I'm doing a "Poster" advert... 2D but it can still work.

Poster one 3 year old playing resi, poster 2 16 year old playing Starfox, Poster 3 35 year old playing Mario. BRILLIANT IDEA! Any other thoughts?
Fri 30/08/02 at 20:49
Regular
"Peace Respect Punk"
Posts: 8,069
An idea for an advert:

You see a little baby playing a Cube. He is playing something really 'adult', say Resi Evil or Eternal Darkness, with like a heavy metal kind of sound track in the background. The camera is kind of spinning around him. as it spins around the kid the kid is growing older. The TV goes off screen ('behind' the camera if you know what I mean, as the camera spins round the kid) and when you see the TV again, it's playing something like Turok Evolution, and the baby has grown to a kid of about 10 or something... this keeps happening, as the kid gets older the games get less and less 'adult' and the music gradually mellows out, so by the time he's an old man he's playing say, cel shaded Zelda, with some kind of laid back ambient music...

Maybe it'd be kinda tough for you to do yourself, but I think it's a good idea, and kind of plays with people's perceptions of what is 'adult' and what's not...

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