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"Nintendo Advertisement campaign - Childish appeal - Focus group (YOU GUYS!)"

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Fri 30/08/02 at 12:45
Regular
Posts: 787
For Media Studies I am studying Nintendo's attempt to shake their childish image. I have established they have adult titles and I have currently been looking at advertisements they have already done (there is quite a few) including Eternal Darkness ads, Resident Evil ads, Mario in Playboy and a Heniken advert. I have already done my questionnaires but now it is time to sit round with a focused group of people:

Nintendo fans.

The reason? Well I know Nintendo aren't for children, but Sony fans and casual gamers generally don't, the only other people who share my knowledge of adult games on the system is YOU GUYS! So what do you want to see in my adverts? (note: there is 3 adverts so one will explain one part of the story, the second another and the third the final part).

Would you like to see something along the lines of the Playboy Mario advert with a "childrens" character in an adult situation i.e. Pokemon being seen as the animal fighting way it could.

Would you like me to do an advert that features children characters with, one that features adult characters and a final one featuring a mix presenting the "FOR EVERYONE" idea?

Or would you like me to go for something different?

Should I alter the colours, maybe a black Nintendo logo than a red one, or using the Black Gamecube as opposed to the purple one?

Should I look at the adult and mature games or the cute ones and make them appear more adult?

You guys throw some ideas my way, what do you think I should do to try and change Nintendo's childish appeal.

Dringo.
Fri 30/08/02 at 20:10
Regular
Posts: 10,364
It was just a quick suggestion, Say how the US advert has childish trends but that kind of thing appeals to all ages in America/different regions.
Fri 30/08/02 at 19:34
Regular
Posts: 18,185
I have used American and Japanese ad's but I really need to advertise shaking off the image. It doesn't really matter weather or not Monkey Ball is for everyone, remember Monkey Ball has a childish appeal which Nintendo themselves share. I believe mario and Pokemon are for everyone but their image dictates otherwise.
Fri 30/08/02 at 19:11
Regular
Posts: 10,364
Dringo i would include information about the US Advert for Super Mario Sunshine in your project that way you will be able to explain how Nintendo have advertised in different regions.
Fri 30/08/02 at 17:13
Regular
Posts: 8,220
IMO:

Adverts aimed at young, old and eveyone would perpetuate the idea that the games featured in the young advert were aimed at children. While it may also focus games at older players in the other ads, i don't think there are any games aimed only at young gamers, so presenting any games as such wouldn't be doing justice to them.

So if you were going to use that idea, it'd really need the same games in the young and old adverts, which seems like a waste of resources.

If instead the advert featured people aged around their 20s playing the games, it'd appeal to everyone, validating mid-older gamers and subtly suggesting a 'mature' role model for younger gamers, especially those who would otherwise depend on blood and violence for this effect.


Also, i wouldn't target one colour cube at old and one at young, since the whole point of the two colours is to provide a choice. Shepherd people into buying black if they're old and purple if they're young and you start to remove that choice from them.


Maybe 3 adverts each focusing on different cube selling points. Maybe one showing people playing mulitplayer, on the big 4 player games such as ssbm, mp4 etc, another showing one player on big titles such as mario, starfox and zelda... and the third could... show off... the handle?

:^)
Fri 30/08/02 at 17:00
Regular
Posts: 9,494
I think N64 was a lot cuter than GC anyway.
Fri 30/08/02 at 16:59
Regular
Posts: 20,776
hey nintendo may be all
cutesy-wutesy-fluffy-wuffy
at times, but their games kick *ss. Mario 64 was one of my fave games ever, and I love gore and adult themes.

It shouldn't matter what your preference, when a game is as good as that, you're addicted anyway
Fri 30/08/02 at 16:58
Regular
Posts: 9,494
Do a Pokémon Battle Royale take.

Give the Pokés rocke launchers, flamethrowers and stuff and have them all battling each other.


Now THAT'S gameplay.
Fri 30/08/02 at 16:56
Regular
Posts: 9,494
Gamecube is the console I have but wont get too involved in.

Shock! Horror!

I am a sony-man.

Yet I don't think of Nintendo as childish.

I am 22.

The people who think Ninty is childish are... well... children. Or teens anyway. They try and act cool and force themselves to sit through boring realistic titles when actually they're more attracted to Nintendo's style.

Hating Ninty is like on of the weird affects mid-puberty hormones have on people.
Fri 30/08/02 at 16:44
Regular
Posts: 11,875
Yeah, use the for everyone, and display all the colours of the GameCube.
Fri 30/08/02 at 14:28
Regular
Posts: 10,364
Although the US advert for Super Mario Sunshine does'nt help Nintendo to shake off its childish image.

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