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I think I would advise them to look at sites that they like, as well as some of the top sites in the field of interest that the site is addressing, and try to understand why they like them... IE, easy navigation, nice design, good content. Then, try and apply what they have just learnt to their own web site.
Oh, and don't use frames... or the
Lying on bed with lappy isnt as comfortable as it sounds..