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Do you guys prefer a quick zap of text into your inboxes or would you prefer a slower but fancier presentation complete with graphics and pictures?
We would want to avoid any further "barriers".
> The Gamespy page is a dedicated sign up page. We have a
> little more difficulty as we request e-mail address and post-code
> prior to entry to cheats (for example). Or as part of the ordering
> process and when signing up to Freeola. I therefore think the
> default of text with the "upgrade"path might be
> best.
You could also just add a couple of radio buttons to the pages where the sign-up is offered - under the e-mail address text-box, i.e.
O Plain text O HTML (with graphics)
By the way Tony, what were you saying about the Internet department and a celebration?
Personally, I like reading the plain text with hyperlinks, allows me to go to the sections I want to, as opposed to being spammed with pics and stuff.
(new hotmail is a bad thing)
> check out the sign-up page at http://www.gamespy.com /asp/subscribe.shtm
> shouldn't hammer your bandwidth too much.
The Gamespy page is a dedicated sign up page. We have a little more difficulty as we request e-mail address and post-code prior to entry to cheats (for example). Or as part of the ordering process and when signing up to Freeola. I therefore think the default of text with the "upgrade"path might be best.
Our bandwidth issue is more complex than most. Roughly half the people receiving the e-mail are using Freeola as a dial up connection. When we sent the e-mail it goes to one master mailbox on the Freeola server, so there is no bandwidth issue in delivering it to the Freeola mailbox (it's just aliased). But as people grab it it all comes off the server, tying up the server and the bandwidth (which we have to pay for indirectly). It's certainly not easy to stagger it.
I suppose we could give the Freeola people text only and the rest the option.
The comments are interesting. There seem no doubt that we should at least be offering the option.
> Wouldn't this be confusing?
Not really - check out the sign-up page at http://www.gamespy.com /asp/subscribe.shtm
> We have to be careful about our bandwidth - we send out
> about 2 million e-mails per month.
Presumably you use mail automation software, and stagger the mailings - sending them over a period of days, rather than all at once? That, in combination with small, carefully places graphics, shouldn't hammer your bandwidth too much.
You don't need to go overboard on the graphics - something simple and well-structured will be highly effective.
Don't switch exclusively to HTML e-mail though - you should always offer a choice, because many people object to HTML e-mail, and surprising as it may seem, not all mail reader programs are capable of handling it. It is very effective, but it's not part of the e-mail standards.
>By the way - our Internet team are due a celebration.
Congratulations to all concerned! I hope this gets reflected in sales etc. to keep you going strong!
Personally I'd want html version. I don't want to waste time loading emails :/
However why not give links to screenshots of products etc.. people can follow?
However, the best option is as many people said below. Give users the option.