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But please choose for this crucial, possible, eventual name change:
Should we be:
1 SpecialReserve.net
2 SpecialDirect.com
3 RedSplat.com
4 SRDN.com (Special Reserve Discount Network)
There can only be one.
Note that we don't own SpecialReserve.com (it's in USA hands) and we don't own SpecialReserve.co.uk as it was registered by the bloke who runs Computer Exchange to stop us getting it.
> You know, I'm sure you can do something about that bloke from Computer Exchange.
Not yet. The procedures at Nominet only allow a name to be suspended from use, not transferred to us.
Apparently he has "An interest in port" which is why he bought the name! Yeah.
> Or set up another competition to let us think of new names for the business?
We did this some time ago.
We have not made any decision yet on what to do, but at least acquiring the names leaves our options open.
I personally like the name Special Reserve and it sounds as though most people on the forums do, so I wonder why grown-ups from the business world think it's the wrong name to have.
I am very firmly against any name which says "games" because we do a lot more than that.
> Didn't we vote on this last week?
Yes but they were different names.
If this is going to be a complete change of name, as you are suggesting, then I guess SpecialDirect.com needs to be the choice to go for.
Incdentally, I choose speicalreserve.net
i definitly think u should stick with a dot com site. surely you think of other names for the site. i dunno maybe, totalreserve.com,gamesreserve.com,?
However, if a dot com you HAVE to be, then choose SRDN.com. Reasoning being: NONE of the 4 choices give url guessers any idea what you do. Neither does Special Reserve really, but that's a household name in the gaming market now, everyone knows it, so it would be a shame to lose the identity that the words Special Reserve brings with them.
And srdn.com is quicker to type.
Didn't we vote on this last week?
> IF it is specialdirect will all the magazines and logos and sites be called specail direct?
The magazine and our adverts would be rebranded Special Direct. But the sub site names would remain. These do lead to a bit of confusion, so we need to keep them in the background a bit. Basically the idea is that if you are primarily interested in PS2 you go direct to UKps2.com. I call them "points of entry" and "points of interest".
With the name Special Reserve we are forever defending ourselves against people who don't know the name and think it is not good enough. To be honest I am fed up with going around in circles with it and I feel that if we do intend to change then we should do it soon. Prior to any major expansion.
Everybody, us included, thinks we should trade under a dot com name, not a dot net. The trouble is that the more you promote the name, the more you NEED the dot com (and the co.uk) otherwise half your customers end up going to them by accident. The owners of the other domains can hold you to ransom.
Historically we were slow off the mark because we were using the name "Reserve" at the time, not Special Reserve.