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"EXTRA EXTRA GAMEADAY ATTRACT PEOPLE TO SHOPS - WINNERS ANNOUNCED"

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Wed 27/06/01 at 16:32
Regular
Posts: 787
As the adjudicating officer for the retail store extra Gameaday prize(s) I, The Only Tony, hereby declare the official results of this competition.

While the quantity of entries was high the quality was "none too hot" with many "fantasy schemes" often involving females.

I must disallow any general suggestions of games championships as we did these last year and we are running them this year. I would have taken a different view if the ideas for these had been worked up into fully suggestions (with details).

As I am judging this I can hardly award my own "Two Can Play at This" idea the prize - though undoubtedly we will use something similar for an "introduce a friend" incentive.

YH had a good notion about working with schools and Meka came up with "People are Stupid" idea to give safety advice with every game!

Rakuga deserves a mention for persistence and I particularly liked his suggestion of a One Day Sale. IF we decide to do that then he will get a prize. The problem with one day sales is that once people get used to (even) lower prices they are resistant to buying at the normal prices.

Rakuga also suggested giving better directions to the shops.

I liked Namostar's idea of placing addresses of the shops on internet banners. We'll use this so Namostar - you are A WINNER.

The second winner is Fantasy Meister. He made a couple of reasonable suggestions including better promotion of Reddies. But his idea which caught my imagination was to print an 8 digit number on the receipts for people to match with a number on the internet. This gives us the possibility of running Gameaday in the shops. I'm not sure if we will actually use it but it is the best idea (in my view).

A difficult competition which has clearly stretched imaginations to the limit. Thank you for entering.

Congratulations to NAMOSTAR and FANTASY MEISTER and I won't forget Rakuga IF we use the one day sale idea.


***********

These are the original rules.

The next amazing Special Reserve competition (another one!) is to suggest ideas for attracting people into our Big Club Shops.

The main objective here is to think about the cost effectiveness of your ideas. In order for them to work they need to be, yes you guessed it, low on cost and high on impact.

If you haven't visited all or any of our shops then get yourself down to your local shop and check them out! Visit our Big Club Shops page for further details: http://special.reserve.co.uk/common/shops/shopsindex.php

This competition is open for 1 month and the best ideas that we USE will win a game as part of GAMEADAY. If no ideas are used then I will pick 1 winner that I deem the best.

CLOSING DATE: 27th July 2001 *********MIDNIGHT*********

The challenge has been set. Good luck!
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Wed 27/06/01 at 18:57
Posts: 0
8.Introduce an 'email a friend' option on the site. Make it so that everytime you log on, it also gives you the option to put a friends email under yourown - or something similar. You could send them ONE version of Upwire or something to interest them.
Wed 27/06/01 at 18:54
Posts: 0
7.Relocate or create new shops in more populated areas. It may cost a teenie bit more, but will get you those buyers that will pay off for this.

It also means that people like us don't have to go so far into urban areas trying to find the shop.
Wed 27/06/01 at 18:50
Regular
"Copyright: FM Inc."
Posts: 10,338
Get Nintendo to send you some display pods for the GC before release so that people can 'try before they buy an X-Box'.

Display pods are a GOOD thing, they get more people into your shop, but not necessarily the right sort. However, parents who haven't a clue what they are buying will get a more informed idea.
Wed 27/06/01 at 18:50
Posts: 0
Namostar wrote:
> 6. At places where people must stop (like at the traffic light)
> place a smallish notice stating the website and/or nearest address.

I meant on the traffic light post or on a grating fence to the side of where the cars are. People do this all the time and recieve great interest - and do you know how many people can stop at a red traffic light every day - thousands!
Wed 27/06/01 at 18:48
Regular
Posts: 15,681
My lcal shop is miles away! It's hardly local!

Maybe increase the number of shops you have in the country!

In Cardiff we've only got EB and Game and they're owned by the same company!
Wed 27/06/01 at 18:48
Posts: 0
6. At places where people must stop (like at the traffic light) place a smallish notice stating the website and/or nearest address.
Wed 27/06/01 at 18:46
Regular
"Psytrance junkie"
Posts: 4,114
Or a "Pelt the newbies" event...wait, no..
Wed 27/06/01 at 18:46
Regular
"Copyright: FM Inc."
Posts: 10,338
Even better, get a Lara Croft lookalike to sign copies of the TR DVD when it gets released, or in the meantime just get her to sign the TR games as each one is sold.

(I'd say get Angelina Jolie, but she'd be too expensive, and anyway, she's on a date with me so she's a bit busy.)
Wed 27/06/01 at 18:46
Posts: 0
5.With chalk on a sunny, busy day, draw arrows leading from a busy place (i.e. town on Saturdays or a train station) to the entrance of a shop. This is not vandalism as it washes straight off. Baffled people will follow the arrows for fun, and will find out that on the other side is a brill games service, to which they will then take interest in.
Wed 27/06/01 at 18:44
Regular
"Copyright: FM Inc."
Posts: 10,338
Have a "Meet the Notables" event, where all the notables from SR visit each shop and do book signings. (Well, instruction manual signings then...)
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