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COD: BO is going to be the first retail game to support 3D but there are numerous PSN games including the brilliant Wipeout HD already in 3D.
Monster House 3D Blu-ray is £15 in Blockbuster. Although there are only a few titles in 3D at the moment it's early days and they look pretty well priced unless you go to one of the mainstream stores that does all their normal Blu-rays for £25 while everyone else is £10 cheaper.
Average price for a 3D TV in the 32-40" category is £1000-£1500, add a bit to include a few pairs of glasses. Obviously owning a PS3 will help with not having to get a 3D Blu-ray Player too, but even the new Blu-ray playersl come down in January apparently.
Anyone who has Sky HD can get 3D channels for no added cost as well.
It IS still a large initial outlay but I think if you're after a new HD TV anyway it's worth getting. If you've got a good HD TV at the moment then maybe not worth looking at until that needs replacing.