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"EXTRA EXTRA GAMEADAY ATTRACT PEOPLE TO SHOPS - WINNERS ANNOUNCED"

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Wed 27/06/01 at 16:32
Regular
Posts: 787
As the adjudicating officer for the retail store extra Gameaday prize(s) I, The Only Tony, hereby declare the official results of this competition.

While the quantity of entries was high the quality was "none too hot" with many "fantasy schemes" often involving females.

I must disallow any general suggestions of games championships as we did these last year and we are running them this year. I would have taken a different view if the ideas for these had been worked up into fully suggestions (with details).

As I am judging this I can hardly award my own "Two Can Play at This" idea the prize - though undoubtedly we will use something similar for an "introduce a friend" incentive.

YH had a good notion about working with schools and Meka came up with "People are Stupid" idea to give safety advice with every game!

Rakuga deserves a mention for persistence and I particularly liked his suggestion of a One Day Sale. IF we decide to do that then he will get a prize. The problem with one day sales is that once people get used to (even) lower prices they are resistant to buying at the normal prices.

Rakuga also suggested giving better directions to the shops.

I liked Namostar's idea of placing addresses of the shops on internet banners. We'll use this so Namostar - you are A WINNER.

The second winner is Fantasy Meister. He made a couple of reasonable suggestions including better promotion of Reddies. But his idea which caught my imagination was to print an 8 digit number on the receipts for people to match with a number on the internet. This gives us the possibility of running Gameaday in the shops. I'm not sure if we will actually use it but it is the best idea (in my view).

A difficult competition which has clearly stretched imaginations to the limit. Thank you for entering.

Congratulations to NAMOSTAR and FANTASY MEISTER and I won't forget Rakuga IF we use the one day sale idea.


***********

These are the original rules.

The next amazing Special Reserve competition (another one!) is to suggest ideas for attracting people into our Big Club Shops.

The main objective here is to think about the cost effectiveness of your ideas. In order for them to work they need to be, yes you guessed it, low on cost and high on impact.

If you haven't visited all or any of our shops then get yourself down to your local shop and check them out! Visit our Big Club Shops page for further details: http://special.reserve.co.uk/common/shops/shopsindex.php

This competition is open for 1 month and the best ideas that we USE will win a game as part of GAMEADAY. If no ideas are used then I will pick 1 winner that I deem the best.

CLOSING DATE: 27th July 2001 *********MIDNIGHT*********

The challenge has been set. Good luck!
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Sun 01/07/01 at 14:52
Regular
"Oi you- sort it out"
Posts: 2,969
Advertise in the local paper.
Sun 01/07/01 at 14:50
Regular
"+34 Intellect"
Posts: 21,334
Yesterday we passed by a car dealership and they had invited the local radio station down to do the show there, they also had a bouncy castle and other festivities for other people to enjoy, you could try this.
Sun 01/07/01 at 14:43
Regular
"Fear my wrath..."
Posts: 2,044
Idea 25:
As far as I am aware it is near impossible to get to your shop in Basildon in the Festival Leisure Park if you can't drive a car. Currently (as I am aware) there are no buses that go straight to this area. Please petition for a bus station in the area. There is so much to do in this area - cinema, bowling, eating, Special Reserve so if more people are coming without parents they may be attracted to the shop more.

More ideas coming soon..
Sun 01/07/01 at 14:42
Regular
"+34 Intellect"
Posts: 21,334
Actually, if you take someone hostage for about 10 hours you should attract mass media coverage and a large crowd will gather outside.
Sun 01/07/01 at 11:45
Regular
"Eff, you see, kay?"
Posts: 14,156
Offer free sweets to the kiddies.

Inform the MET you are doing this first, though.
Sun 01/07/01 at 09:02
Posts: 0
I said:
> as lots of people go there, and I'm sure the only wouldn't mind.


Sorry, that meant to say: as lots of people go there, and I'm sure the OWNERS wouldn't mind.
Sun 01/07/01 at 09:01
Posts: 0
17. Ask some nearby shops around the club shop area if they will kindly put a poster advertising SR in their shop window/inside the shop. A cafe would be a good idea, as lots of people go there, and I'm sure the only wouldn't mind.
Sat 30/06/01 at 18:10
Posts: 0
16. See if you can get your name put in the local information brochure that can be found in Information desks that might be dotted around your town - probably in the city hall etc. Our one has a 'electronics' part in features EB, Dixons, Curry's and a few others. It not very expensive, as the council will be willing to add you to increase tourism.
Sat 30/06/01 at 13:41
Posts: 0
I think we all agree that the key is advertising and the attractability of the shops. So I'm guessing there is not much of a problem in the towns in which the shops are located so we need to focous outside them or at least outside a 3 mile radius.

I believe the key to reaching those areas is advertising on local and national radio stations. Then once the people are interested you need the organise bus and car routes more detailed. perhaps made a Special reserve (shop name) line from central london or something. Maybe in the bigger shops if you increased the parking capacity and maybe initialised a scheme with the local park-and-ride.

Once they are there they will be putty in your hands.
Sat 30/06/01 at 13:29
Posts: 0
cookie monster wrote:
> When it approahes night time, set off a large amount of fireworks,
> people will try to find where they are coming from (bringing them to
> your shop) and will enter the shop to see whats going on. This would
> work best in the winter when night time comes quickly.

Hahahaahhhhhaaaaaaaaaa. Ok If youre going to pay for that amount of fireworks and trust that people will come.
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