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Something a little different this time, in that this competition actually requires you to think a little rather than splatter your 'artistic' daubings on a banner :) What we'd like you to do is come up with some ways in which Special Reserve could promote themselves effectively. Bear in mind we haven't exactly got the backing of the Sultan of Brunei, we'd like you to drop us a few ideas on how best to get across the fact that Special Reserve are cheap, reliable and have a wide product range.
This could be improvements to ways we currently run things, new product ranges you think would appeal to our customers (bear in mind we currently sell rather a lot of stuff - see left sidestrip), new exciting ways to advertise our existing offers or just any ideas that have been floating round your head. Is there some range of products you just can't get hold of that would be perfect for us to sell? Let us know!
Post your ideas in this thread and we'll announce a winner at around the end of February, let's say the 27th. The best suggestions will win whatever prizes we give them, most probably yer standard £25/£50 GAD prize.
(And before anyone brings it up, yes we do think about this stuff ourselves, but we wanted to see what you lot think as well. So button it!)
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And the winner is..... phi11ip, for the following suggestion:
"Here's an idea, and if carried out correctly could be very beneficial. I've got a nice example too just to prove to you just how beneficial it is. www.staghosting.com was a free hosting service set up last year with the intention of boosting the ratings of a a few sites belonging to a company, one of these sites was www.actiondays.co.uk. Basically, unlike your free hosting, this hosting only offered hosting to domain names, you get 200MB disk space and 4 Gig bandwidth a month, you can upload from any connection unlike Freeola. So basically the company which has nothing to do with hosting has just set up a hosting site, sounds stupid doesn't it? What the requirements of this free hosting are though is that you must display a couple of small text links on your site, on mine you can see them on the links section on the side of the page. Google counts each link as a 'vote' and increases the pagerank of the site in question meaning that it shows up higher in searches, I see you've got 'cheap games' pretty much sorted but you don't show up anywhere when 'PS2 games' is typed in. If people were to display these text links on their sites it would soon make you appear high up on the search results. www.actiondays.co.uk was absolutely nowhere when it started, it had a low pagerank and didn't appear on searches. Have a look now though and you'll see that searching for 'corporate event' on Google.com returns the site as number 2 out of 6,500,000. Think about it. You've already got the hosting capabilities, all it would require is a server and someone to monitor the sites every now and then to make sure the links are there."
Congratulations and well done to everyone who entered.
Anyway... Ideas!
Web advertising. (pop up ads)
Leaflets. (Put them through peoples doors and employ kids to deliver them)
Sponsor something
Get one of those planes to pull along a SR flag.
Bilbords.
Advertise in papers. (The Havering Herald Please!)(Or YA)
And thats all I can think of.
> Give me 10 GAD's and I'll run around London naked for an hour with SR
> tattooed on my wang.
That wouldn't work, you'd need to be able to see it clearly.
[Ha ha, no chance I'm deleting this one!]
> I propose an affiliate scheme to promote Special Reserve.
ukaffiliates.com
It's been done :-)
> You could do a monthly prize draw for members only - try and attract
> more people to join.
> So each month in the magazine you could print the winning members
> number and the prize that they won (what ever you see as a fit prize
> to offer)
Good idea, only make sure you cheat so no one ever wins and nobody ever knows, like the scratchcards.
Or you could change your name to "Special Savings!", making your shorter name "SS" and then the Sun or someone equally stupid will give you publicity.
So each month in the magazine you could print the winning members number and the prize that they won (what ever you see as a fit prize to offer)
Maybe also do a reccomendation system, where when someone joins online there is a place for them to enter the name of the person who reccomended that they join, then if someone reccomends a certain number of people to join you give them a money off voucher or an extra free gift or something along those lines.
I’m not too sure about how many hits these websites are getting, but my main website (maxpages.com/folklore) is getting around 50 hits a day, which isn’t too bad. Now if you issue either popups or banner ads to be located on the websites, people can quite easily host them. Now whenever a visitor pops onto a site and sees a very imaginative banner that says “Cheap computer games” or “Reliable Ram”, they will be intrigued and click the link, and be taken to the related Special Reserve page.
Now of course people will not host these things on their websites for free as adverts don’t look very nice – so you can offer the website owners something like a penny for every person who clicks their links (add some gadgety thing that stops them clicking their own links 100 times in a greedy profit-making frenzy) and these pennies could add up and be redeemed on SR in the way of vouchers, or perhaps added to the users bank account (like Ciao.co.uk do).
Of course there will be people who ignore the adverts, but you have a 100% guaranteed target audience, the sort you cannot find in the street by sticking cards in phone boxes or by standing with a clipboard asking people to do a survey. You could also get popular games websites such as gamefaqs.com and gamewinners.com to host banners for you and pay them too.
There are other forums of advertising you could do if you wanted to get the right target audience. Stick leaflets in magazines like PC-monthly to advertise your cheap PC parts, or flyers in Gamesmaster and PSW to advertise your decent prices on games. Perhaps you could even splash out and put an advert on television in the middle of Gamezville, people are sure to take an interest and at least give the site a glance.
Or you could print 60,000 flyers and scatter them over Covent gardens, whatever.