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Something a little different this time, in that this competition actually requires you to think a little rather than splatter your 'artistic' daubings on a banner :) What we'd like you to do is come up with some ways in which Special Reserve could promote themselves effectively. Bear in mind we haven't exactly got the backing of the Sultan of Brunei, we'd like you to drop us a few ideas on how best to get across the fact that Special Reserve are cheap, reliable and have a wide product range.
This could be improvements to ways we currently run things, new product ranges you think would appeal to our customers (bear in mind we currently sell rather a lot of stuff - see left sidestrip), new exciting ways to advertise our existing offers or just any ideas that have been floating round your head. Is there some range of products you just can't get hold of that would be perfect for us to sell? Let us know!
Post your ideas in this thread and we'll announce a winner at around the end of February, let's say the 27th. The best suggestions will win whatever prizes we give them, most probably yer standard £25/£50 GAD prize.
(And before anyone brings it up, yes we do think about this stuff ourselves, but we wanted to see what you lot think as well. So button it!)
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And the winner is..... phi11ip, for the following suggestion:
"Here's an idea, and if carried out correctly could be very beneficial. I've got a nice example too just to prove to you just how beneficial it is. www.staghosting.com was a free hosting service set up last year with the intention of boosting the ratings of a a few sites belonging to a company, one of these sites was www.actiondays.co.uk. Basically, unlike your free hosting, this hosting only offered hosting to domain names, you get 200MB disk space and 4 Gig bandwidth a month, you can upload from any connection unlike Freeola. So basically the company which has nothing to do with hosting has just set up a hosting site, sounds stupid doesn't it? What the requirements of this free hosting are though is that you must display a couple of small text links on your site, on mine you can see them on the links section on the side of the page. Google counts each link as a 'vote' and increases the pagerank of the site in question meaning that it shows up higher in searches, I see you've got 'cheap games' pretty much sorted but you don't show up anywhere when 'PS2 games' is typed in. If people were to display these text links on their sites it would soon make you appear high up on the search results. www.actiondays.co.uk was absolutely nowhere when it started, it had a low pagerank and didn't appear on searches. Have a look now though and you'll see that searching for 'corporate event' on Google.com returns the site as number 2 out of 6,500,000. Think about it. You've already got the hosting capabilities, all it would require is a server and someone to monitor the sites every now and then to make sure the links are there."
Congratulations and well done to everyone who entered.
> How about sponsoring snowflakes? Most of the country is being covered
> with them, having a little SR logo on them would be a great
> advertisment.
Wouldn't that be a little tough to pull off?
"Do you know where the golf sale is?"
Oh, fun...
How about sponsoring snowflakes? Most of the country is being covered with them, having a little SR logo on them would be a great advertisment.
www.ukps2.co.uk - 50
I'm changing my theory, peoeple think PS2s are better than free games...
That explains everything now, PS2 owners are complete muppets. And that nobody clicks banner ads.
Create the first Special Reserve/Starbucks combo shop or something. People come in, have a coffee, try a game out with coffee (for a fee natch), buy game, buy graphic novel to read with coffee.
Start selling music, become a full media based service covering games, visual and audio ... see if you can steer some of that market share away from the likes of Play and Amazon.
Perhaps spice up the Special Reserve name itself with something a little more y2k, design a new logo ... something nice and edgy which suits being in 2004.
Perhaps a facelift for the shops? The likes of high street shops are always changing face to move with the times ... look at the likes of Game and they STILL look the same as ever. Make them look like a place where you go if you want to get a lifestyle accessory, as opposed to somewhere you go if you're a 14 year old boy.
Tap into the female market, organise a national girls only Mario Kart competition or something! Tour around with a console equipped Special Reserve games coach or something.
> An Excellent Idea:
>
> Men with sandwich boards.
>
> Put them in the towns in which SR have shops, or maybe other bigger
> towns and cities. It's a publicity thing. Loads of publicity, that's
> the key. And remember: there's no such thing as bad publicity.
That reminds me of the 'I Hate ...' scene in Die Hard 3. I can just picture an SR guy standing in the street and a bunch on GAME employees spot him and start trouble.
T'would be funny!
Some of these will produce match day programs for every home game (Know my local rugby team and football team do)
Why not advertise with them, most people flick through them and take notice from the adverts, you could include a reduction to the joining fee if they quote the program or something along those lines.
Men with sandwich boards.
Put them in the towns in which SR have shops, or maybe other bigger towns and cities. It's a publicity thing. Loads of publicity, that's the key. And remember: there's no such thing as bad publicity.
Set your testicles on fire, I dunno. Do something mental.