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For movies, I would have to say the Star Wars theme. Every time I hear the 20th Century Fox 'intro' at the start of a movie (you know, with the spotlights and logo), I half expect it to be followed by the orchestral blast of the Star Wars theme.
For TV, probably... The Simpsons?
"CHCHHCHCHUCKLE VISION CHCHCHUCKLE VISION"
It's, I dunno, great.
It's got a good feel to it.
Close Encounters of the 3rd Kind
Duelling Banjos (not technically a theme but still sticks)
Star Wars
Indiana Jones
Pretty much any John Williams score.