Viewing Thread:
"Product Placement"

Games cost too much to develop. As such, the industry cannot afford to take too many risks.

A couple of flops, and it could all be over for the smaller developers. That's not good. They need another way to bring in some capital.

How would you feel about product placement in games?

I believe that, if it wasn't too daft, it could add to the realism, and feel of the game.

For instance in an FPA or FPS you could walk into a room, and there might be a copy of 'Hello' magazine of the table.

Maybe there would be a Coca-Cola lorry parked in the streets, or a Virgin billboard.

It would be so easy in sports games, as that's so heavily sponsored anyway.

It could even go as far as TV show sponsorship. Maybe once you but the game in a screen would come up:

This game is brought to you today by Kelloggs Frosties, and maybe Tony the Tiger would make a guest appearance in the game....

I've just remembered that God-awful Lucozade advert featuring Lara Croft.

Let's not go there again though! These companies can advertise their products in the game, but the game characters shouldn't be prostituted in the TV commercials.

It's advertising, isn't it.

How cool would kids think Pepsi was if Solid Snake drank it?

So essentially what you're saying is: Instead of games producers paying companies for the rights to use their product names in a game, the company should be paying the games producers?

Sounds good to me.

Am I imagining this or did the drinks machines in Theme Hospital have KitKat written all over them....?

Joanna Dark, as she runs by a poster for the TV show "X-Files" stops to ponder, adding, "Without Duchovny, it's lacking I think."

Games cost too much to develop. As such, the industry cannot afford to take too many risks.

A couple of flops, and it could all be over for the smaller developers. That's not good. They need another way to bring in some capital.

How would you feel about product placement in games?

I believe that, if it wasn't too daft, it could add to the realism, and feel of the game.

For instance in an FPA or FPS you could walk into a room, and there might be a copy of 'Hello' magazine of the table.

Maybe there would be a Coca-Cola lorry parked in the streets, or a Virgin billboard.

It would be so easy in sports games, as that's so heavily sponsored anyway.

It could even go as far as TV show sponsorship. Maybe once you but the game in a screen would come up:

This game is brought to you today by Kelloggs Frosties, and maybe Tony the Tiger would make a guest appearance in the game....