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"To anyone who intends to veto games in this fair pricing campaign"

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Fri 11/10/02 at 14:37
Regular
Posts: 787
Don't.

The people who make one ofthe largest sums of revenue from the sale of a game is usually the developer. But this is revenue, not profit. The developers don't actually make that much profit at all, after having spent potentially thousands of man hours putting the game together, market rate for someone with the required skills to develop a game from scratch being in several hundred pounds per day, the eventual cost for putting a game together is actually quite high.

Now, the media come up with this fantastic idea to lower the price of games by vetoing the purchase of them for a week, and trying to get as many people to sign up to it as possible. But have they really considered what they are doing?

If games don't sell in a highstreet store such as, say, Woolworths or Curry's, then Woolworths aren't going to think "oh, they aren't selling, let's drop our profit margin", they'll replace the games with something that WILL sell, and won't cause controversy over pricing policies.

This will limit the availability of games, since fewer stores will stock them, leaving the market pretty much to the dedicated games retailers, who don't have to think about dropping the prices because of the increased sales they'll have when people flood over from Woolworths or Dixons etc.

As for the games developers, this is all very bad news. With fewer retailers to sell to, they may be forced to push down their own prices, their own revenues, since the games retailers can afford to be more aggressive. Th retailers of course, won't drop their prices, and so effectively will be INCREASING their profit margins.

Having to lower their prices and having fewer retailers to sell to will inevitably lead to some developers leaving the industry, either through lack of profits or through necessary wage cuts. Once this starts to happen, there are fewer and fewer new games on the shelves, but the retailers, with higher profit margins than before, really aren't that bothered, because what does hit the shelves sells well enough to keep them comfortable.

Obviously, I'm sure you will all agree that this is not a favourable situation for gamers. Some because they don't live close enough to dedicated games retailers, others because of the reduced number of games on the market. So, common sense dictates that you DO in fact buy games over the veto period, if you have the intention of doing so.

But if you want to make a difference, if you want cheaper games and you still want the developers to make their share of the cash, then you could try to as often as is prudent to do so buy games direct from the developers. Unfortunately, not all developers do this unless you're buying wholesale, but if there is a shift from high street retail to online developer purchasing, then more developers will start picking this up. The developers will actually make MORE money, recieving RRP for games they would usually only get about 40% of RRP for. Sure, as a result, there may be some loss of business in the high street sector, but it won't put developers out of business, and any retailers still stocking games will be forced to compete directly with the game developers for business.

Everyone wants things a little cheaper, but how you go about protesting for it is a very delicate thing. Please don't be foolish, and in your rush to save a few quid put some hard working developers out of business. Be sensible.

Gaz
Fri 11/10/02 at 19:21
Regular
Posts: 15,681
But we don't pay double what the US does for a new game! I bought Pokémon Yellow ages ago in the States (before it was released here) for $40. That was roughly £30 at the time!
Fri 11/10/02 at 17:42
Regular
Posts: 9,848
I think Fair Play's point is that we should pay a similar price to Americans, instead of almost double what they pay.

I'm not certain whether boycotting the sales is the way to go about it though...


I wasn't going to be buying anything during that time anyway.
Fri 11/10/02 at 17:38
Regular
"Keep Cool!!!"
Posts: 151
FantasyMeister wrote:
> I'm planning to buy all my games for next year during the first week
> of December.

I probably will too.
Fri 11/10/02 at 17:34
Regular
Posts: 23,216
The first one, because I'm heroic that way.

I'm trying to live off a supplement of underdogs and emulation. It seems to be fine so far.
Fri 11/10/02 at 16:50
Regular
"Copyright: FM Inc."
Posts: 10,338
Grix Thraves wrote:
> But then I haven't bought games in about a year anyway. I need the
> money.

You're sacrificing gaming so that you can eventually create games. I find that truly heroic.

Or is it just that soup is very expensive these days?
Fri 11/10/02 at 16:39
Regular
Posts: 23,216
I won't be buying any games during this period. Odd really, I hadn't even heard it mentioned till now.

But then I haven't bought games in about a year anyway. I need the money.
Fri 11/10/02 at 16:18
Posts: 0
Edgy wrote:
> FantasyMeister wrote:
>
> If they want to drive the prices of games down, they should veto
> piracy for a week instead.
>
> Agreed.

ill send that message to hercs, he is ripping the world off with his ever growing collection of pirate ps2 backups.

i announce i am giving away all of my 10 year old ps1 copies. come get kiddies.
Fri 11/10/02 at 16:11
"Darkness, always"
Posts: 9,603
Sure, cheaper games will sell more units, but if the developers have to drop their profit margins, shifting a few more games won't cover their costs, and they'll lose money.

I don't mind cheaper games if it's the retail outlets dropping their prices, but if it's a choice between expensive games or fewer of them, I'd rather fork out a little more cash.
Fri 11/10/02 at 16:09
Regular
"+34 Intellect"
Posts: 21,334
I wont be buying any game during the veto period. Not because i follow the policy, but because im skint, and especially with christmas so close by.
Fri 11/10/02 at 15:58
Regular
"Festivus!"
Posts: 6,228
But don't you think that lower priced games will sell more? I'd buy a 1/2 decent game for £20 instead of one I wanted for £4 (Mario Sunshine aside)

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