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Why?
Well, SR have used the "Red Splat" thing for years - "Red Splat Savers" etc. And there was a post by Tony elsewhere that gave a small clue - something like "may be changing its name from SR to RS... or something".
I think the name was already chosen, and that the competition title was misleading... not so much "choose a new name" as "guess the new name".
I believe that Darkness_2K just happened to be the person who first included the name in his post.
Still, good luck to him!