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Three letters that epitomise every single reason that singles sales are down, album sales are down and the industry is going into recession. MP3. Know your enemy. We are talking about a computer geek fad that went mainstream, that we didn't control and that resulted in, horror of devalued dollar horrors, a free lunch. Yes, you got it amigos, a bona fide 100% gratis, no questions asked gift horse.
Poor misguided consumer, you thought that we would let you enjoy this meal on us, you thought that you could boot up the old PC and steal our property, cowering behind your monitors like the worthless wretches you are. But no longer for we have triumphed. Now you will see row upon row of X. Because X doesn't just mark the spot, it marks the end of the road for your dirty, conniving thefts.
Praise be to the record executive for he hath truly found a solution in this time of woes, a beacon of light in the darkness, using his army of lawyers and muchos dollares he hath toppled that Sodom of sharing, Audiogalaxy. Let us leave its festering corpse of X's so all can tremble before the power of the dollar.
The Voice of Reason:
Surely you are but looking for an excuse, a simple reason on which to blame your poor performance. You look beyond the wanton excess of $30 million record contracts, and multi-million dollar videos, and talentless "artistes" who squander their fortunes and churn out albums of filler material that consumers rightly shun. You ignored the outrageous prices you persist in charging for singles and albums. You look beyond all this to the MP3. The tool that put information into the consumer's hands. For the first time they refused to pay £3.99 for a single they didn't like; they refused to pay £14.99 for an album with only 2 good songs, both a-listed and number ones.
Poor short-sighted record exec, you will drink champagne long into the night toasting the death of audiogalaxy. You will travel home in your company car and you will deposit your nice fat bonus at the end of the month. And then wait for the plaudits to come in, when the turn-around begins and the consumers flock back to the record stores crying out for the latest media-tart songstress or washed-up pop sensation.
But they won't. For the MP3 did not hurt the music industry. The MP3 led to people expanding their musical horizons. They still bought CD's, but only by bands who produced good albums. They even spread their wings a little and dabbled in CD's they would never have even dreamed of buying before MP3 gave them the chance of a musical epiphany. They only stopped buying the albums of the artists you should have turfed out long ago.
So enjoy your bonus while you can, record exec, because you haven't won anything. You are a luddite who is scared of change, you smash the new infrastructure that will help your industry and sit in your throne commanding the tide to go back out. Yet you have no divine right, nothing, that guarantees easy money.
Your final satori will come. Too late alas.
So smile in your empty victory because everyone knows it but you.
Ah well. It was nice while it lasted.
Still, KaZaA is still working, for the moment, so I'll carry on using that for a bit.
It's a scary thought but Robbie Williams does serve a role in life.
Seriously though, good post, with some valid points.
I for one agree with the point about people buying albums they wouldn't normally have, simply because they heard a few MP3 tracks. I've done that myself. I've just ordered three albums off amazon, 2 of which I would never have bought. But I downloaded a couple of tracks, found I liked them, sO i'm getting the album.
I personally feel that, at the moment, the music industry is in a right state. Too much money, not enough decent music. Maybe I just think that because I don't like pop music though...
Three letters that epitomise every single reason that singles sales are down, album sales are down and the industry is going into recession. MP3. Know your enemy. We are talking about a computer geek fad that went mainstream, that we didn't control and that resulted in, horror of devalued dollar horrors, a free lunch. Yes, you got it amigos, a bona fide 100% gratis, no questions asked gift horse.
Poor misguided consumer, you thought that we would let you enjoy this meal on us, you thought that you could boot up the old PC and steal our property, cowering behind your monitors like the worthless wretches you are. But no longer for we have triumphed. Now you will see row upon row of X. Because X doesn't just mark the spot, it marks the end of the road for your dirty, conniving thefts.
Praise be to the record executive for he hath truly found a solution in this time of woes, a beacon of light in the darkness, using his army of lawyers and muchos dollares he hath toppled that Sodom of sharing, Audiogalaxy. Let us leave its festering corpse of X's so all can tremble before the power of the dollar.
The Voice of Reason:
Surely you are but looking for an excuse, a simple reason on which to blame your poor performance. You look beyond the wanton excess of $30 million record contracts, and multi-million dollar videos, and talentless "artistes" who squander their fortunes and churn out albums of filler material that consumers rightly shun. You ignored the outrageous prices you persist in charging for singles and albums. You look beyond all this to the MP3. The tool that put information into the consumer's hands. For the first time they refused to pay £3.99 for a single they didn't like; they refused to pay £14.99 for an album with only 2 good songs, both a-listed and number ones.
Poor short-sighted record exec, you will drink champagne long into the night toasting the death of audiogalaxy. You will travel home in your company car and you will deposit your nice fat bonus at the end of the month. And then wait for the plaudits to come in, when the turn-around begins and the consumers flock back to the record stores crying out for the latest media-tart songstress or washed-up pop sensation.
But they won't. For the MP3 did not hurt the music industry. The MP3 led to people expanding their musical horizons. They still bought CD's, but only by bands who produced good albums. They even spread their wings a little and dabbled in CD's they would never have even dreamed of buying before MP3 gave them the chance of a musical epiphany. They only stopped buying the albums of the artists you should have turfed out long ago.
So enjoy your bonus while you can, record exec, because you haven't won anything. You are a luddite who is scared of change, you smash the new infrastructure that will help your industry and sit in your throne commanding the tide to go back out. Yet you have no divine right, nothing, that guarantees easy money.
Your final satori will come. Too late alas.
So smile in your empty victory because everyone knows it but you.