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"Company Loyalties."

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Wed 15/05/02 at 10:30
Regular
Posts: 787
Xbox, PS2 or GameCube?
PS2, GameCube or Xbox?
Gamecube, Xbox or PS2?

Its tough being a console buyer in today's world. With three great next-generation consoles on the market, choosing which one to buy can be a very tough decision.

There's the Xbox; It is the most powerful machine and arguably has the best graphics, but will it inevitably fail? Do you take the gamble of purchasing one and risk losing out in the future if it heads in the same direction as the DreamCast?

Then there's the Playstation 2; This established console is the safe bet. It's powerful and already has a wide range of games. However, does it perhaps lack some of the 'sparkle' of the Xbox?

Or should you get the newly-released Nintendo GameCube; It may not be as powerful as the other two and it is without a DVD function. However, so far it seems to be a raging success and some of the games look fantastic. Not to mention the £129.99 price tag which makes it over a third cheaper than its rivals.

When it comes to making our purchases, we'll all make different decisions. In making these decisions we take into account a number of different factors. As i mentioned above, these factors may include console price, games' prices, DVD support, available games and the console's specifications. However, i have failed to mention perhaps the most important reason that many of us make our purchases: COMPANY LOYALTY.

So what is 'company loyalty'? Its simple really. As we purchase games and consoles from a company, we are either impressed or disappointed with what they sell to us. If we are impressed, we begin to believe that this company produces good quality products. We then build up a strong sense of trust and loyalty towards this company. We believe that they will not let us down and that we can be confident that their products will 99% of the time be impressive.

For example, Nintendo's new GameCube has sold veryt well since its launch. I believe that many (but not all) of these new GameCube owners will have also owned some of Nintendo's past consoles, such as the NES, SNES and Nintendo64. After owning these consoles, Nintendo owners feel impressed with the standard of Nintendo's games and machines. Therefore their loyalty towards Nintendo means that when they buy a console today they are far more likely to choose the GameCube over its competitors.

A similar effect occurs with PS2 owners who owned PS1's. This Sony loyalty is cemented by the backwards-compatibility of the PS2.

Gamers may also feel loyalties towards games producers. This is very much true about myself. I am a great fan of football games and have owned many of EA Sports' FIFA games since the original was released on the MegaDrive all those years ago. After purchasing my PS2 last year i faced a dilemma of which soccer game to buy. Despite Pro-Evolution Soccer having better reviews and appraisals, i opted for EA Sports' FIFA 2002. I believe this was due to my loyalty to the FIFA series and the feeling that these games have never disappointed me in the past.

I believe that company loyalty is a good thing. This is because producers are aware of such loyalties in the gaming market and as a result aim to produce better consoles and games in a bid to 'win over' our loyalties and ensure we buy their products for years to come.

Also, with increasing speculation that the Xbox is failing in comparison to the PS2 and GameCube, should we wonder if company loyalty is the reason that Microsoft (a company new to the world of console gaming) is losing out to Sony and Nintendo? (who are both established console manufacturers with loyal fanbases.) An interesting thought...

Thanks for Reading.
Wed 15/05/02 at 12:32
"Darkness, always"
Posts: 9,603
Jonman wrote:
> Let's also compare it to music. Having hardware manufacturer loyalty
> is like having label loyalty.

No. Absolutely wrong, because you can listen to the same cd on any cd player. You can't play the same game on any brands console.


> But I digress. Loyalty to a hardware manufacturer is a far more
> subjective issue, based on the person's perceived value of the
> company. Nintendo probably have the best example of the broadest
> spectrum of feelings, ranging from the avid drooling "x-box
> sux" Ninties through to the mindless hatred of the "flippin'
> kids games" mentality, passing somewhere along the way, people
> like Goatboy, who despite the hatred, is a gamer at heart, and feels
> the pull of gaming goodness.

Not only is this irrelevant drivel, it goes against your point that console preference isn't outwardly apparent.


> Personally, I feel no loyalty to any of the companies.

A lot of people do though, and with good reason.if you bought the NES, then the SNES, and thirdly the SEGA Saturn, you'll notice the drop in quality when you switched brands. Even if you're not too judgemental, and gave SEGA a second chance, you'll find yourself owning a dreamcast and fervently wishing you'd stayed with Nintendo, as you found their products to be superior.

>I own (or have
> owned) most of the last 3 generation of consoles from all
> manufacturers and sundry, and to a one, they all had something going
> for them.

That's all very well, but not everyone has the funds to be so indiscriminate. People have to make choices, and if you can only have one of the three consoles, you'll go with the name you trust.

IB
Wed 15/05/02 at 12:02
Regular
"bearded n dangerous"
Posts: 754
My personal feeling is that company loyalty in the console market is just plain stoopid. It's not like fashion, where what you wear says a lot about you, your music tastes, peers and so on. Very few people give a frick what console you play on, and far more to the point, it's not even visible to the vast majority of people you mix with.

Let's also compare it to music. Having hardware manufacturer loyalty is like having label loyalty. While this is relevant in terms of record labels, the same logic can' t be applied to gaming, as record labels tend to be genre-specific, where Micro$oft, Sony and the Big N all have a hugely different variety of games available for their machines. You mention developer/publisher loyalty, and this is really where the record lable analogy works. I too am very much aware of the developers of the games I buy. You know that Konami games are going to be polished and well presented, probably on the short side, and likely to be bursting with dialogue along the lines of "the battleground was the only home he's ever known" voiced-over by a suitably gravelly-toned fella.

But I digress. Loyalty to a hardware manufacturer is a far more subjective issue, based on the person's perceived value of the company. Nintendo probably have the best example of the broadest spectrum of feelings, ranging from the avid drooling "x-box sux" Ninties through to the mindless hatred of the "flippin' kids games" mentality, passing somewhere along the way, people like Goatboy, who despite the hatred, is a gamer at heart, and feels the pull of gaming goodness.

Personally, I feel no loyalty to any of the companies. I own (or have owned) most of the last 3 generation of consoles from all manufacturers and sundry, and to a one, they all had something going for them. And that's likely to continue. I'll buy an X-box, primarily for Halo, it must be admitted, but I'm interested to see how the hard drive pans out in the long run and I'll buy a GC, 'cos there's sure to be some premium titles for that.

Rant over.
Wed 15/05/02 at 11:10
"slightlyshortertagl"
Posts: 10,759
I've heard of double posts but triple posts???
Wed 15/05/02 at 11:09
"slightlyshortertagl"
Posts: 10,759
Nice post there doublezero..

Deserves to be in Prime..
Do you want me to post it up in Prime under your name for you??

And yes, it's all about company loyalty..
No wonder MS are not doing to well, they need to build up a consumer base then they should be up and running...
Wed 15/05/02 at 10:30
Regular
"cant think of one.."
Posts: 432
Xbox, PS2 or GameCube?
PS2, GameCube or Xbox?
Gamecube, Xbox or PS2?

Its tough being a console buyer in today's world. With three great next-generation consoles on the market, choosing which one to buy can be a very tough decision.

There's the Xbox; It is the most powerful machine and arguably has the best graphics, but will it inevitably fail? Do you take the gamble of purchasing one and risk losing out in the future if it heads in the same direction as the DreamCast?

Then there's the Playstation 2; This established console is the safe bet. It's powerful and already has a wide range of games. However, does it perhaps lack some of the 'sparkle' of the Xbox?

Or should you get the newly-released Nintendo GameCube; It may not be as powerful as the other two and it is without a DVD function. However, so far it seems to be a raging success and some of the games look fantastic. Not to mention the £129.99 price tag which makes it over a third cheaper than its rivals.

When it comes to making our purchases, we'll all make different decisions. In making these decisions we take into account a number of different factors. As i mentioned above, these factors may include console price, games' prices, DVD support, available games and the console's specifications. However, i have failed to mention perhaps the most important reason that many of us make our purchases: COMPANY LOYALTY.

So what is 'company loyalty'? Its simple really. As we purchase games and consoles from a company, we are either impressed or disappointed with what they sell to us. If we are impressed, we begin to believe that this company produces good quality products. We then build up a strong sense of trust and loyalty towards this company. We believe that they will not let us down and that we can be confident that their products will 99% of the time be impressive.

For example, Nintendo's new GameCube has sold veryt well since its launch. I believe that many (but not all) of these new GameCube owners will have also owned some of Nintendo's past consoles, such as the NES, SNES and Nintendo64. After owning these consoles, Nintendo owners feel impressed with the standard of Nintendo's games and machines. Therefore their loyalty towards Nintendo means that when they buy a console today they are far more likely to choose the GameCube over its competitors.

A similar effect occurs with PS2 owners who owned PS1's. This Sony loyalty is cemented by the backwards-compatibility of the PS2.

Gamers may also feel loyalties towards games producers. This is very much true about myself. I am a great fan of football games and have owned many of EA Sports' FIFA games since the original was released on the MegaDrive all those years ago. After purchasing my PS2 last year i faced a dilemma of which soccer game to buy. Despite Pro-Evolution Soccer having better reviews and appraisals, i opted for EA Sports' FIFA 2002. I believe this was due to my loyalty to the FIFA series and the feeling that these games have never disappointed me in the past.

I believe that company loyalty is a good thing. This is because producers are aware of such loyalties in the gaming market and as a result aim to produce better consoles and games in a bid to 'win over' our loyalties and ensure we buy their products for years to come.

Also, with increasing speculation that the Xbox is failing in comparison to the PS2 and GameCube, should we wonder if company loyalty is the reason that Microsoft (a company new to the world of console gaming) is losing out to Sony and Nintendo? (who are both established console manufacturers with loyal fanbases.) An interesting thought...

Thanks for Reading.

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