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"What is it with console ads on TV?"

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Sun 12/05/02 at 17:44
Regular
Posts: 787
Don’t you just hate console ads on TV? I mean, what is with the PS2 ones? I know David Lynch did them which explains why they’re so weird but why did Sony ever let him take control?

X-Box have totally ripped off the PS2 ones now too. But why? They’re not exactly good. I admit I liked the one where the guy is eating all the PS2 components but I’d much prefer to see 3 minutes of game footage than see 3 minutes of blabber.

I never saw any MGS2 adverts except for the one at the cinema, and that was pretty cack. If they just used that 3 minute trailer they released which features Snake jumping into the water after Metal Gear Ray then everyone would want the game! They’d see how impressive the graphics were. They’d see how much it looked like a movie and they’d think “what console is that?!” Then at the end…..”Only for PS2”. That would be a far more effective way of advertising both the console AND the game.

I know for a fact that people would be more attracted to a console if they just saw a couple of minutes of footage on different games it had to offer. I can’t really imagine someone thinking “Hmmm….I really want that console with the advert where all those mosquitos are dancing. That looks really impressive.” But I can imagine someone thinking “WOAH! I want that console with the unbelievable graphics and that really cool game!”

GameCube ads are slightly better but they’re still pretty bad. At least you do get a BIT of footage. But still, it’s not much more than a one second long clip of Luigi’s Mansion, a one second long clip of Wave Race and a one second long clip of Rogue Leader.

You show a 10 second clip of each game and you’re getting somewhere. And what is it with cutting from one game to another in ridiculously fast times? You can’t see the game in motion at all! Showing a fairly long clip of one game (at least 5 seconds of continuos non-cut footage) before cutting to the next game really allows to people to see how it looks.

Humour is all well and good (like the eating of the PS2) but I doubt it’s gonna make anyone want the console any more than they already do (if at all). It isn’t gonna put anyone off it I suppose but it isn’t going to attract anyone either. If someone already wants the console, they’ll still want it after seeing the advert, but no more than they already did. If someone who has no interest in the console sees the advert, they’re certainly not going to want it anymore than they did. But show footage of all the best looking games and people will be impressed.

Since all 3 console – the X-Box, the PS2, and the GameCube – all have extremely impressive graphics, it’s unlikely that anyone will be put off by the footage they see. If anything, they’ll be put on. They’ll want the console.

Jesus, these companies should be hiring me for their advertising campaigns!
Sun 12/05/02 at 21:49
Regular
"Peace Respect Punk"
Posts: 8,069
If a console must resort to surreal adverts with no point, it does make you wonder whether:

a) the advertiser is supremely arrogant and thinks you'll just buy the thing due to some 'clever' advert that related to nothing to do with the product.

b) the product itself isn't quite up to scratch.

that's what I think, anyway.
Sun 12/05/02 at 20:19
Regular
"Back For Good"
Posts: 3,673
Game footage is more effective than aload of gibber, I remember the old playstation ads with this monkey and a scientist, It just confused me and if anything deteoured me from the thing!

Game adverts should wow you with footage, nuff said.
Sun 12/05/02 at 19:51
Regular
Posts: 15,579
See, your a man who does his reaseach.

Some mans will buy a game/console just from the vibes they are feeling from the advert.
Sun 12/05/02 at 19:48
Regular
"A man with a stick"
Posts: 5,883
Sod the image! I bought my console to play games on, not to look cool. I want to see what I'm going to be paying for not some strand of surreal images which make no sense. Saying that though, I never buy a game because of an advert, I always read reviews and watch DVD videos of the games, so in a way these ads are a waste of time. My opinion of course.
Sun 12/05/02 at 19:25
Regular
Posts: 5,630
My point (look below) exactly
Sun 12/05/02 at 19:24
Regular
Posts: 15,579
Adverts aint about trying to show off the capabilities of the product.

Its about making the image look "cool" and making something that is unique that will stick in your mind.

And they have succeeded as you can tell from posts like your own.

Look at some of the best adverts on TV.

Budweiser with the frogs...

All these adverts for Alcoholic drinks...Smirnoff, WKD, Bacardi with bloody cats. etc...
Sun 12/05/02 at 19:00
Regular
"A man with a stick"
Posts: 5,883
One game advert that annoys me because of it stupidity, is the PS2 platinum ad. The one thats been filmed on an old crappy camera and has that moron who can't decide which game he wants to get. The problem is he has all the games so throwing them into a field to decide which one to get is pointless. I agree with you vottanator, games adverts should show the games and not idiots talking crap and putting you off the game their advertising.
Sun 12/05/02 at 18:35
Regular
Posts: 5,630
I see your point, but I also think that these, surreal abstract adverts are quite effective. When watching this wierd stuff for the very first time, you think 'what is this about'? When you see it is a games console. You don't think anything of it, but the advert becomes memorable because it is different from the norm. Subliminally, it has raised an awareness in your mind. I personally hate the fact that there is hardly any game footage in game adverts, but I can see why advertisers do it.
Sun 12/05/02 at 18:00
Regular
"Peace Respect Punk"
Posts: 8,069
I agree wholeheartedly... the PS2 and Xbox ads are just trying to be too clever and ending up being ridiculously stupid... who cares how abstract the advert is, I'm interested in the games a console has!!!

Damn these advertisers, damn them to hell!!!
Sun 12/05/02 at 17:44
Regular
"Rong Xion Tong"
Posts: 5,237
Don’t you just hate console ads on TV? I mean, what is with the PS2 ones? I know David Lynch did them which explains why they’re so weird but why did Sony ever let him take control?

X-Box have totally ripped off the PS2 ones now too. But why? They’re not exactly good. I admit I liked the one where the guy is eating all the PS2 components but I’d much prefer to see 3 minutes of game footage than see 3 minutes of blabber.

I never saw any MGS2 adverts except for the one at the cinema, and that was pretty cack. If they just used that 3 minute trailer they released which features Snake jumping into the water after Metal Gear Ray then everyone would want the game! They’d see how impressive the graphics were. They’d see how much it looked like a movie and they’d think “what console is that?!” Then at the end…..”Only for PS2”. That would be a far more effective way of advertising both the console AND the game.

I know for a fact that people would be more attracted to a console if they just saw a couple of minutes of footage on different games it had to offer. I can’t really imagine someone thinking “Hmmm….I really want that console with the advert where all those mosquitos are dancing. That looks really impressive.” But I can imagine someone thinking “WOAH! I want that console with the unbelievable graphics and that really cool game!”

GameCube ads are slightly better but they’re still pretty bad. At least you do get a BIT of footage. But still, it’s not much more than a one second long clip of Luigi’s Mansion, a one second long clip of Wave Race and a one second long clip of Rogue Leader.

You show a 10 second clip of each game and you’re getting somewhere. And what is it with cutting from one game to another in ridiculously fast times? You can’t see the game in motion at all! Showing a fairly long clip of one game (at least 5 seconds of continuos non-cut footage) before cutting to the next game really allows to people to see how it looks.

Humour is all well and good (like the eating of the PS2) but I doubt it’s gonna make anyone want the console any more than they already do (if at all). It isn’t gonna put anyone off it I suppose but it isn’t going to attract anyone either. If someone already wants the console, they’ll still want it after seeing the advert, but no more than they already did. If someone who has no interest in the console sees the advert, they’re certainly not going to want it anymore than they did. But show footage of all the best looking games and people will be impressed.

Since all 3 console – the X-Box, the PS2, and the GameCube – all have extremely impressive graphics, it’s unlikely that anyone will be put off by the footage they see. If anything, they’ll be put on. They’ll want the console.

Jesus, these companies should be hiring me for their advertising campaigns!

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