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"What is it with console ads on TV?"

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Sun 12/05/02 at 17:44
Regular
Posts: 787
Don’t you just hate console ads on TV? I mean, what is with the PS2 ones? I know David Lynch did them which explains why they’re so weird but why did Sony ever let him take control?

X-Box have totally ripped off the PS2 ones now too. But why? They’re not exactly good. I admit I liked the one where the guy is eating all the PS2 components but I’d much prefer to see 3 minutes of game footage than see 3 minutes of blabber.

I never saw any MGS2 adverts except for the one at the cinema, and that was pretty cack. If they just used that 3 minute trailer they released which features Snake jumping into the water after Metal Gear Ray then everyone would want the game! They’d see how impressive the graphics were. They’d see how much it looked like a movie and they’d think “what console is that?!” Then at the end…..”Only for PS2”. That would be a far more effective way of advertising both the console AND the game.

I know for a fact that people would be more attracted to a console if they just saw a couple of minutes of footage on different games it had to offer. I can’t really imagine someone thinking “Hmmm….I really want that console with the advert where all those mosquitos are dancing. That looks really impressive.” But I can imagine someone thinking “WOAH! I want that console with the unbelievable graphics and that really cool game!”

GameCube ads are slightly better but they’re still pretty bad. At least you do get a BIT of footage. But still, it’s not much more than a one second long clip of Luigi’s Mansion, a one second long clip of Wave Race and a one second long clip of Rogue Leader.

You show a 10 second clip of each game and you’re getting somewhere. And what is it with cutting from one game to another in ridiculously fast times? You can’t see the game in motion at all! Showing a fairly long clip of one game (at least 5 seconds of continuos non-cut footage) before cutting to the next game really allows to people to see how it looks.

Humour is all well and good (like the eating of the PS2) but I doubt it’s gonna make anyone want the console any more than they already do (if at all). It isn’t gonna put anyone off it I suppose but it isn’t going to attract anyone either. If someone already wants the console, they’ll still want it after seeing the advert, but no more than they already did. If someone who has no interest in the console sees the advert, they’re certainly not going to want it anymore than they did. But show footage of all the best looking games and people will be impressed.

Since all 3 console – the X-Box, the PS2, and the GameCube – all have extremely impressive graphics, it’s unlikely that anyone will be put off by the footage they see. If anything, they’ll be put on. They’ll want the console.

Jesus, these companies should be hiring me for their advertising campaigns!
Sun 19/05/02 at 11:38
Regular
"A man with a stick"
Posts: 5,883
Yeah I remember that ad, what a load of tosh. I couldn't decide whether the ad was supposed to be funny or surreal, it confused the heck out of me. It would have been much better if Sony showed some of the launch games instead of someone walk down a corridor to speak to a duck.
Sat 18/05/02 at 23:46
Regular
Posts: 11,875
Those third place adverts were awful! Esspecially (sp?) the one where some guy walks down a dark corridor, then it just says PS2: The third place. Made me hate it more than I do already.
Tue 14/05/02 at 19:03
Regular
"Rong Xion Tong"
Posts: 5,237
No, I'm not affected by adverts either. Not as in persuaded by them to go out and buy the product.

What I meant about the MGS2 trailer impressing people is that people would be persuaded to look it up on the net. This would likely get them looking into other PS2 titles. In fact, that's how I ended up buying a PS2. I saw some early footage of MGS2 and thought it looked amazing. So I started looking at other games and then ended up buying one.
Tue 14/05/02 at 17:14
"Uzi Lover"
Posts: 7,403
People seem to be obsessed with abstract art these days and it seems that adverts have become one of these arts. I blame it on The Tate. Not very healthy for games though I must add.

If I want to go and buy a game I would look around on the internet, download a few videos, read the reviews submitted by people that work for the company and the readers alike, ask questions about what others thought of the game and then go and make sure I have made a good quality purchase with my 30 odd quid. I don't want to be throwing my money away on something that is unplayable and just basically crap...

Now, adverts. They are there to help people into making the desicion into purchasing their product or not. Actually lets re-phrase that - They are there to help people to make the descion to buy their product. Not say "That's crap" and switch over the channel, not say "What on earth was that about?" and switch over the channel but there to put something into the future buyers mind to make them want this item.

Ok sure, maybe making the advert an abstract piece of work does actually work. If you saw something today which was odd and something you don't usually see you will remember it, you will recall it unlike that of something you see every day. So maybe adverts like that do work and help sell the game without actually having any information about the product at all or very less. To prove my point there, lookat your topic and the replies...would we be talking about them now if they were just normal? Nope.

These adverts catch your attention and so people talk about the product at hand.

But no matter how good or bad the advert is it doesn't make the game bad. Some games may be good with a bad advert, some may be bad with a good advert. Either way, if adverts make you buy stuff then that would be healthy for the company.

I don't look up to adverts, I hardly watch TV. But what I do know is that these adverts don't have enough game footage and so how do people know what they are buying? I call for more footage in adverts though it's not really essential to me.

Use more better sources before buying a game then just an advert. Test them out yourself, go round a mates and play it there, go rent the thing, read the reviews in a magazine, go download some clips off a website (Special Reserve for example).

If you buy into adverts then you are a fool.
Tue 14/05/02 at 16:19
Regular
"A man with a stick"
Posts: 5,883
Vottanator wrote:
> I don't agree with this view that the strange adverts stick in your
> head. Okay, they do but it still doesn't make you want it any more.

Thats the problem though! I don't want them to stick in my head, their annoying.

Think of ads like 'eating a ps2' and 'x-box's life to death', these for some reason are considered good by some people, I dont know why they fail to show anything of the console or more importantly the games their supposed to be playing.

These ads are tosh, and I will never see myself purchasing a game or a console because of one of these ads, there a waste of time.
Tue 14/05/02 at 15:32
Regular
"bearded n dangerous"
Posts: 754
I'll tell you what it is with console ads on telly.

Advertising guys. Those arrogant muppets who spend their weeks earning ludicrous amounts of money for doing sod all, and the weekends with their noses buried in a pile of coke in the toilets of whichever London bar is trendy this hour.

They don't play games. Don't kid yourselves. They're image-obsessed trend-monkeys. So of course they make the product look sexy and great without focussing at all on the games themselves.
Tue 14/05/02 at 15:20
Regular
"Long time no see!"
Posts: 8,351
I don't really like to see too much on TV that's linked with games and consoles - except when playing games using the TV of course!

Look at the cartoons:
The Mario ones were probably the best of the lot, no series really much worse than the others, but Mario World wasn't too similar to the game.
Zelda sucked, and it seemed there were only about 5 different ones ever created - shouldn't take too long to download. It was because of these 'toons' that I never got into the early Zelda games, and the first one I played was in fact Majora's Mask!
Sonic had a good time, the best ones were undoubtabley the ones with Sonic and all those other characters from Sonic Pinball in it. The first ones were ok, but a bit too kiddy. And as for the latest ones, it didn't really seem like Sonic at all to me! Too many coloured hedgehogs.

There have been some other game cartoons too, I think there was a Nintendo one with Kid Icarus or something??? That was also quite poor.
And of course, there's Pokémon, but that's how that started.

I don't really have any comments to make on the adverts, as they do actually advertise the products and get them noticed in a better way.
The cartoons didn't do this too well, and by being so different to the games, they actually put me off the games themselves if anything!

Sorry if I strayed too far away from the original topic, but your not exactly gunna see a cartoon series starring the PS2 or X-box!
Maybe GameCube..... ??
Mon 13/05/02 at 18:52
Regular
Posts: 5,630
The Rogue Leader advert is pretty good, plenty of game footage *gasp* and generally a top advert. Worst advert ever must go, not to the Third PLace, but to the PS2 Platinum ones. Simply awful.
Mon 13/05/02 at 18:31
Regular
"Rong Xion Tong"
Posts: 5,237
I don't agree with this view that the strange adverts stick in your head. Okay, they do but it still doesn't make you want it any more.

The best advert for any game EVER was without a doubt Ocarina of Time of the N64. It had the conan music, and it had GAME FOOTAGE! I remember seeing that advert just before I got the game and I was so excited! No game has ever had the same effect (except for MAYBE Perfect Dark - but even that is doubtful).

Then Final Fantasy 8 totally ripped off the Zelda advert but it was no where near as good. They tried having the same sort of music and the writing intercut with game footage. But it certainly wasn't as good.


"Wilst though get the girl? Or play like one?" :-D
Sun 12/05/02 at 21:57
Regular
"A man with a stick"
Posts: 5,883
Yeah, I always get the feeling that these ads aren't for games but for the people who direct them, basically saying 'hey look, I can do surrealism, thus for I'm a director of many talents. Now, can I direct a proper film please'.

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