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Let's face facts: the PS2 launch was so far off the proverbial mark that not even NASA could locate it. Yet despite this, the console sold out well before launch and will go ontos sell over 100 million units.
Why? Because of underhand marketting by Sony. Fake "demos" run off supercomputers (I have yet to see a 70 man Tekken brawl), and promises of online gaming that have only just materialised are key examples. The way Sony managed to steal the front page of magazines just as Sega made an announcement about the Dreamcast...
Sega, with the Dreamcast produced a pretty neat piece of kit. Original, innovative games, more than enough exclusives and revolutions like standardised console gaming should have paved the way to success... it failed.
So here we are in the ashes of the Dreamcast, and it seems that Nintendo have learned from Sega's mistakes: play the media. It isn't enough to make a good console- this isn't even necissary. What you need to break the market is media control.
Nintendo have gone about this pretty well. Purposely allowing details of the console's launch to be "leaked" only hours before they were to be announced grabbed media attention- every site and newspaper reported the story thinking they were getting details a head of time. Nintendo's E3 line up has been "leaked" too- just a few days before it was to be formally announced. Guess what? Every gaming site carried the news as a top story.
Meanwhile Nintendo haven't been too kind to serious gamers. They've just stopped retro importers from selling imported American SNES games that never came out in this country anyway. They've even gone to the lengths to make Luigi's Mansion available for puchase only- you won't be able to rnt it anywhere.
But Nintendo have realised that none of this matters. As long as they continue to get good news out into papers and prime time advertising they should do just fine. Most gamers won't know about the Luigi's Mansion news, and won't associate the lack of a copy in Blobkbusters with Nintendo.
That's what it's all about- disassociation. Sony managed to blame the lack of PS2 consoles at launch on the massive demand- ignoring the blatent scandels that arrose after the company's chip manufacturing plant failed to reach quality control standards.
The nice guys, like Sega, admitted fully that the console delay was their fault- they hdn't the capacity for online gaming on day one, so they delayed.
Just goes to show, nice guys finnish last...
Sonic
Why? Because of underhand marketting by Sony. Fake "demos" run off supercomputers (I have yet to see a 70 man Tekken brawl), and promises of online gaming that have only just materialised are key examples. The way Sony managed to steal the front page of magazines just as Sega made an announcement about the Dreamcast...
Sega, with the Dreamcast produced a pretty neat piece of kit. Original, innovative games, more than enough exclusives and revolutions like standardised console gaming should have paved the way to success... it failed.
So here we are in the ashes of the Dreamcast, and it seems that Nintendo have learned from Sega's mistakes: play the media. It isn't enough to make a good console- this isn't even necissary. What you need to break the market is media control.
Nintendo have gone about this pretty well. Purposely allowing details of the console's launch to be "leaked" only hours before they were to be announced grabbed media attention- every site and newspaper reported the story thinking they were getting details a head of time. Nintendo's E3 line up has been "leaked" too- just a few days before it was to be formally announced. Guess what? Every gaming site carried the news as a top story.
Meanwhile Nintendo haven't been too kind to serious gamers. They've just stopped retro importers from selling imported American SNES games that never came out in this country anyway. They've even gone to the lengths to make Luigi's Mansion available for puchase only- you won't be able to rnt it anywhere.
But Nintendo have realised that none of this matters. As long as they continue to get good news out into papers and prime time advertising they should do just fine. Most gamers won't know about the Luigi's Mansion news, and won't associate the lack of a copy in Blobkbusters with Nintendo.
That's what it's all about- disassociation. Sony managed to blame the lack of PS2 consoles at launch on the massive demand- ignoring the blatent scandels that arrose after the company's chip manufacturing plant failed to reach quality control standards.
The nice guys, like Sega, admitted fully that the console delay was their fault- they hdn't the capacity for online gaming on day one, so they delayed.
Just goes to show, nice guys finnish last...
Sonic
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===SONICRAV---> wrote:
> Well, they can't...
>
>
> Legally they lost the case against the game gennie, and that will
> follow through to this.
Its available to pre-order now... :)
http://www.codejunkies.com/ shop/product.asp?ProdID=117&CountryID=GB
(remove gap)
> Well, they can't...
>
>
> Legally they lost the case against the game gennie, and that will
> follow through to this.
Its available to pre-order now... :)
http://www.codejunkies.com/ shop/product.asp?ProdID=117&CountryID=GB
(remove gap)
Sibs wrote:
> Lol
>
> I think it's probably the best selling UK paper for a different reason
> than its always well weighed up and unbiased articles though.
>
> *COUGH* page 3 *COUGH*
To be honest, this isn't the reason it's the best seller. Teh actual reason is because it's a good read- it's funny, opinionated, easy to read, and certainly not boring.
Sonic
> Lol
>
> I think it's probably the best selling UK paper for a different reason
> than its always well weighed up and unbiased articles though.
>
> *COUGH* page 3 *COUGH*
To be honest, this isn't the reason it's the best seller. Teh actual reason is because it's a good read- it's funny, opinionated, easy to read, and certainly not boring.
Sonic
I think the Jews, Nazi opposition, (big list of people Hitler killed)... finished last.
Unless Hitler ended up in Hell. If Hell exists. Which it doesn't.
Sorry, I can't back up that last statement, so I'll withdraw it before Ant sees it...
Unless Hitler ended up in Hell. If Hell exists. Which it doesn't.
Sorry, I can't back up that last statement, so I'll withdraw it before Ant sees it...
A sad but true story...though Hitler was not a nice guy but he finished last...
Lol
I think it's probably the best selling UK paper for a different reason than its always well weighed up and unbiased articles though.
*COUGH* page 3 *COUGH*
I think it's probably the best selling UK paper for a different reason than its always well weighed up and unbiased articles though.
*COUGH* page 3 *COUGH*
Insane Bartender wrote:
> The fact that manipulation through publication is a key route to
> success is no secret. Look at The Sun newspaper, it deals out nothing
> but propoganda and blatant lies, and it's the most popular paper in
> the country.
>
> IB
Classic Sun quote: "Crimminals are becoming celebrities, and we believe that's wrong."
Classic Sun stunt: Paying Ronnie Biggs, a wanted crimminal, to come back to England in a Sun Tshirt and a private jet in order to increase his fame...
> The fact that manipulation through publication is a key route to
> success is no secret. Look at The Sun newspaper, it deals out nothing
> but propoganda and blatant lies, and it's the most popular paper in
> the country.
>
> IB
Classic Sun quote: "Crimminals are becoming celebrities, and we believe that's wrong."
Classic Sun stunt: Paying Ronnie Biggs, a wanted crimminal, to come back to England in a Sun Tshirt and a private jet in order to increase his fame...
The fact that manipulation through publication is a key route to success is no secret. Look at The Sun newspaper, it deals out nothing but propoganda and blatant lies, and it's the most popular paper in the country.
IB
IB
Smooth Criminal wrote:
> Microsoft didn't have Sony's problem for the x-box launch date. Not
> surprising really, as no-one wnated an x-box anyway!
idiot.
If you want to spam pointless, rubbish, spacky comments based on your own biased opinions, don't do it in this room- this is one of the places where people like you aren't welcome.
> Microsoft didn't have Sony's problem for the x-box launch date. Not
> surprising really, as no-one wnated an x-box anyway!
idiot.
If you want to spam pointless, rubbish, spacky comments based on your own biased opinions, don't do it in this room- this is one of the places where people like you aren't welcome.
It is very easy indeed... a simply switch to complete...
interesting...
interesting...
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