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The price drop means the Xbox is remaining competitive.
PS2 is £199.
It was £299 at launch, but there were no other consoles in the market except for Dreamcast and that was the same price.
So you launch your Xbox at £299.
It sells well.
Then Nintendo announce their console is going to be less than £200.
The PS2 is now £199.
So do you remain at £299 and price yourself out of the market, or do you drop to £199 to remain on a level playing field?
It's simple and obvious sales marketing, nothing else.
So before you little monkeys start posting about "xbox sux hahahaha", go research sales and marketing before trying to convince other little kids that your mate down the playground was correct after all.
If you have an Xbox already, you get £115 of free stuff.
If you don't have one already, you get the chance to at a reduced price.
If you never had one or don't want one, then this news is of no interest to you.
But I can predict, with scary accuracy, the soon-to-be-written threads from crowing Nintys desperate to prove themselves correct about "wich consol wil be da best"
But I beat you all to it.
None of them are the best.
> PS2 was £299 with no competition, true - but Sony dropped the
> price after a year, while there was still no competition.
To be fair, they seemed to drop their price around the time the X-Box was released in the US...
I suspect they considered it wiser to make the price changes internationally at the same time, rather than just before each regions X-Box launch date?
> The price drop doesn't mean Xbox is failing.
No, but it was on the verge of failing. Let's face it, it hasn't been selling anywhere near as well as MS expected, and they had to do something.
I don't think anyone has ever dropped the price of any product (console or otherwise) just four weeks after launch before, so it does indicate that MS were - maybe not desperate - but certainly concerned.
PS2 was £299 with no competition, true - but Sony dropped the price after a year, while there was still no competition. That was through choice, whereas Microsoft's move seems to be borne more out of necessity than anything else.
> The price drop means the Xbox is remaining competitive.
I think it's more a case of "becoming" rather than "remaining".
Anyway, my only problem now is finding two games worth claiming, even if they are free!
Can you claim unreleased games? I'm of to Xbox.com to find out more...
The price drop means the Xbox is remaining competitive.
PS2 is £199.
It was £299 at launch, but there were no other consoles in the market except for Dreamcast and that was the same price.
So you launch your Xbox at £299.
It sells well.
Then Nintendo announce their console is going to be less than £200.
The PS2 is now £199.
So do you remain at £299 and price yourself out of the market, or do you drop to £199 to remain on a level playing field?
It's simple and obvious sales marketing, nothing else.
So before you little monkeys start posting about "xbox sux hahahaha", go research sales and marketing before trying to convince other little kids that your mate down the playground was correct after all.
If you have an Xbox already, you get £115 of free stuff.
If you don't have one already, you get the chance to at a reduced price.
If you never had one or don't want one, then this news is of no interest to you.
But I can predict, with scary accuracy, the soon-to-be-written threads from crowing Nintys desperate to prove themselves correct about "wich consol wil be da best"
But I beat you all to it.
None of them are the best.