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The price drop means the Xbox is remaining competitive.
PS2 is £199.
It was £299 at launch, but there were no other consoles in the market except for Dreamcast and that was the same price.
So you launch your Xbox at £299.
It sells well.
Then Nintendo announce their console is going to be less than £200.
The PS2 is now £199.
So do you remain at £299 and price yourself out of the market, or do you drop to £199 to remain on a level playing field?
It's simple and obvious sales marketing, nothing else.
So before you little monkeys start posting about "xbox sux hahahaha", go research sales and marketing before trying to convince other little kids that your mate down the playground was correct after all.
If you have an Xbox already, you get £115 of free stuff.
If you don't have one already, you get the chance to at a reduced price.
If you never had one or don't want one, then this news is of no interest to you.
But I can predict, with scary accuracy, the soon-to-be-written threads from crowing Nintys desperate to prove themselves correct about "wich consol wil be da best"
But I beat you all to it.
None of them are the best.
Hmm. I wonder if Sony will drop the price of the PS2. One's been rumored for ages, perhaps this will push them from rumour to a reality?
punks
Should be interesting to see what happens, it's come very early on in the X-Box's life.
> And it means higher profits, which is an area Microsoft know loads
> about. It's not like it's anything new though. Every console ever has
> come out at a high price and then dropped after a few months. And
> every single time people go on and on whinging about how unfair it is
> that they payed more for their consoles. monkeys
From what Ive seen of Microsofts practicies, it seems pretty standard. They have made larger changes on the head of a coin before. (become completly pro-Internet after being publically anti-internet come to mind)
I suppose in business it shows that MS intending to do whatever it takes to accommadate potential buyers... Whether this works in consumer electronics remains to be seen? ...
And it means higher profits, which is an area Microsoft know loads about. It's not like it's anything new though. Every console ever has come out at a high price and then dropped after a few months. And every single time people go on and on whinging about how unfair it is that they payed more for their consoles. monkeys
> As I understood it, the PS2 remained at $299 in the US for a several
> months after the UK price dropped to £199.
Dunno man... To be honest, its not something I've made particular note of, I just seem to remember about the time of the X-Box launch, people were arguing that the PS2 desperatly needed to lower its price to remain competitive, which after much speculation it did...
When I was referring to Sony not staggering the price change, I didnt mean that they had a day when prices changed globally, just that they wernt going to lower the price in the US just before the US X-Box launch... then lower the prince in Japan just befire their X-Box launch, then not lower the price in Europe in we had our X-Box launch?
Maye they lowered the price i nthe UK earlier to stifle any publicity wash-over from the US, and cash in on the Christmas buyers?... waiting until later in the US to make a more cometitive strike against the X-Boxes sales? ... like I say, I dunno?