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"Could Jennifer Lopez sell you Microsoft Train Simulator?"

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Wed 17/04/02 at 18:04
Regular
Posts: 787
MS Train Simulator is in my view probably one of the most boring and expensive games on the PC. “…..aims to bring realism and fun to your computer and features six highly-detailed train routes from around the world, with an impressive 600+ miles of rail, recreated with incredible precision.” Would you pay nearly £50 for that?….. NO

But if Jennifer Lopez was standing at the front of a Special Reserve store shouting, "Get your Microsoft Train Simulator Here!" I think Id reconsider.

Why? Because she's fit.... She'd be like a magnet, attracting every male towards her within a 3-mile radius. You see her, you see the game, and the temptation to buy overpowers the fact you know the game is crap. The whole experience would be a like an amazing hallucination, until you get home and realise you’ve bought Microsoft Train Simulator.

Now picture the same scenario, but swap Jennifer Lopez for, say Mo Molan…..Not a pretty site is it, and certainly wouldn’t make me buy Microsoft Train Simulator.

So, attractive females can sell games. They’re spread across most magazines (literally spread in some cases) holding the latest PS2 or PC game. Do you really think J Lo goes home every night and plays on her Xbox? She might go home and play with something else, but certainly not a games console.

So companies pay women to advertise their games in attempt to attract the male consumer to buy their games. Is this why we don’t get many female gamers? Is this why people stereotype male and females that play games? I’m not saying that we should start seeing naked men advertising games, HELL NO, but I do think that females should be given more promotion within the gaming industry, which they most certainly aren’t at present.

So, we’ve established that “chicks” can sell computer games, but has a knock on effect that puts female gamers off. Is there a way Marketing personnel can advertise games, in a way that attracts both male and female consumers?

Lets give you a little example, and get your tiny little brain into action. Take a look at this, very well known advert: http://images.reserve.co.uk/www/public/images/art/bikiniladies.gif

The above advert is in my top 10 list of all time great adverts (I’m not that sad, I don’t really have a list.. honest) Obviously males are going to respond to the advert by buying box loads of RAM just for the fun of it, but do you think it appeals to the female audience? Probably, but that’s not the point!

How would you change the advert to make it more appealing to both males and females?

Give it pink writing, and add a few cute little bunnies? Maybe…. Or perhaps we could mix the 2 ideas together and have pink writing, with women dressed in cute little bunny outfits?

Take a little looky: http://www.geocities.com/dav1dthedude/bikiniladies.jpg

Heh Heh, maybe that will persuade more women to buy ram….

** Live Interview **

Dav1d: Hello Mystique
Mystique: Hey Big Boy
Dav1d: Would you ever buy ram?
Mystique: What’s ram?
Dav1d: OK, next question…
Mystique: huh
Dav1d: What do you think of game adverts containing provocative women?
Mystique: I’d prefer monkeys
Dav1d: OK, that’s enough, Thanks for the interview Myst
Mystique: But I want to talk about monkeys
Dav1d: Thankyou, and good bye
Mystique: grrrrr visit my website www.monkeywinkels.tk then!

**************

Well that’s summed it all up hasn’t it. Make adverts more appealing to women, by including monkeys in them.

Thanks for Reading,

Dav1d
Wed 17/04/02 at 19:24
Regular
"Eric The Half A Bee"
Posts: 5,347
I'm not sure Ms Lopez has the qualifications to work in a shop?
Wed 17/04/02 at 19:06
Posts: 0
LOL, Quality. Love the picture aswell! :-D
Wed 17/04/02 at 18:55
Regular
"Rong Xion Tong"
Posts: 5,237
Dav1d wrote:
>
> How would you change the advert to make it more appealing to both
> males and females?
>




Simple. You keep one of the lovely ladies (preferably the one on the left) and exchange the other one for a man. However, you put small stickers over both pictures. The one covering the female would say "Men and Lesbians Remove Sticker". The other would say "Women and Gay men remove sticker." That way, we could attract all kinds! :-D

On a more serious note, very good post again David. Quite funny, and very informative. No, really, it was VERY informative! I'm not joking. :-D
Wed 17/04/02 at 18:04
Regular
Posts: 2,982
MS Train Simulator is in my view probably one of the most boring and expensive games on the PC. “…..aims to bring realism and fun to your computer and features six highly-detailed train routes from around the world, with an impressive 600+ miles of rail, recreated with incredible precision.” Would you pay nearly £50 for that?….. NO

But if Jennifer Lopez was standing at the front of a Special Reserve store shouting, "Get your Microsoft Train Simulator Here!" I think Id reconsider.

Why? Because she's fit.... She'd be like a magnet, attracting every male towards her within a 3-mile radius. You see her, you see the game, and the temptation to buy overpowers the fact you know the game is crap. The whole experience would be a like an amazing hallucination, until you get home and realise you’ve bought Microsoft Train Simulator.

Now picture the same scenario, but swap Jennifer Lopez for, say Mo Molan…..Not a pretty site is it, and certainly wouldn’t make me buy Microsoft Train Simulator.

So, attractive females can sell games. They’re spread across most magazines (literally spread in some cases) holding the latest PS2 or PC game. Do you really think J Lo goes home every night and plays on her Xbox? She might go home and play with something else, but certainly not a games console.

So companies pay women to advertise their games in attempt to attract the male consumer to buy their games. Is this why we don’t get many female gamers? Is this why people stereotype male and females that play games? I’m not saying that we should start seeing naked men advertising games, HELL NO, but I do think that females should be given more promotion within the gaming industry, which they most certainly aren’t at present.

So, we’ve established that “chicks” can sell computer games, but has a knock on effect that puts female gamers off. Is there a way Marketing personnel can advertise games, in a way that attracts both male and female consumers?

Lets give you a little example, and get your tiny little brain into action. Take a look at this, very well known advert: http://images.reserve.co.uk/www/public/images/art/bikiniladies.gif

The above advert is in my top 10 list of all time great adverts (I’m not that sad, I don’t really have a list.. honest) Obviously males are going to respond to the advert by buying box loads of RAM just for the fun of it, but do you think it appeals to the female audience? Probably, but that’s not the point!

How would you change the advert to make it more appealing to both males and females?

Give it pink writing, and add a few cute little bunnies? Maybe…. Or perhaps we could mix the 2 ideas together and have pink writing, with women dressed in cute little bunny outfits?

Take a little looky: http://www.geocities.com/dav1dthedude/bikiniladies.jpg

Heh Heh, maybe that will persuade more women to buy ram….

** Live Interview **

Dav1d: Hello Mystique
Mystique: Hey Big Boy
Dav1d: Would you ever buy ram?
Mystique: What’s ram?
Dav1d: OK, next question…
Mystique: huh
Dav1d: What do you think of game adverts containing provocative women?
Mystique: I’d prefer monkeys
Dav1d: OK, that’s enough, Thanks for the interview Myst
Mystique: But I want to talk about monkeys
Dav1d: Thankyou, and good bye
Mystique: grrrrr visit my website www.monkeywinkels.tk then!

**************

Well that’s summed it all up hasn’t it. Make adverts more appealing to women, by including monkeys in them.

Thanks for Reading,

Dav1d

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