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Advertising games is a lot like advertising films. It’s not just throwing some words and pictures together by random, the companies who do this are very clever about it. Films seem to show off the best parts of them, also mixed with maybe a voiceover or some text, which gives you the idea of what it’s about. Games advertisers use the same technique, putting the best moments from the game and putting it into an advert. This usually includes a tiny bit of the best level and a cut scene.
Take the Jak and Daxter advert. It includes the opening cut scene, which lets you know what the game is about, and a bit of the actual game to let you know what the in-game graphics and camera angles look like.
Also game advertising usually has the futuristic kind of an approach to advertising. Take the new X-Box advert. A child flying through the air as he grows into an adult, surely this is a futuristic kind of approach? I feel it is, but also a mystical kind of an approach. I think they are trying to tell you that this is going to be a magical experience.
All games and console creators are wanting to make you think that their product is on another level to anything else you’ve seen before. The X-Box is the third released and most powerful Next Generation console yet. Their advert is trying to show that it isn’t just a console, it’s a whole new experience, even the bit at the end when a green cross is drawn on the totally black screen and opens up, revealing the X-Box trade mark, giving the advert that mystical feel.
It’s not just vision that makes a gaming advert work, it’s the music. There are two golden rules when putting music to an advert, one, make the music fit the product, and put it in the right place.
Finding the right music is a very simple procedure. It’s all about the genre of the game and the music of the game. There’s no point having rock music in a happy-go-lucky platform game like Mario, or some pleasant music in something like a Beat ‘em up. You need to know what fits what. If you have a game like Final Fantasy, the advert creators would use the name in their advantage, some mystical-fantasy music, which can go well with a lot of games, even games like beat ‘em ups, with the Japanese plots that come with all games, mystique-type music may work, but not very often.
As I said before, it’s not just the music, it’s how you use it in the advert. Maybe putting a song in at it’s build up part, clips flashing on and then at the height of the build up, just before it ends, everything goes black and a video starts running.
But it’s not only when to put music into an advert, when not to is very important as well. Take the X-Box advert, at the very end when the green X is drawn, there is no music, just sound effects. Which brings me onto my next point. Sound effects. Even if it’s just a phasing out sound. For example when one small video clip ends and another phases in after the last phases out, these effects are used. It all adds to one thing in the end. Trying to temp you into buying their product, all these little things pay off.
When you see the advert afterwards, it may look like ‘Just another advert’, but a lot of work has gone into it. It’s all to get you watch it. When you do and the advert is in your head, if it’s good, it won’t get out. So when you get your hands on some money and that’s in your mind, you might think “Oh, I could buy that game from the cool advert…”, that’s exactly what they want you to think. Really catchy adverts like Microsoft’s X-Box adverts will get them a fair few sales.
Thanks for reading
RiCkOsS
Take the Jak and Daxter advert. It includes the opening cut scene, which lets you know what the game is about, and a bit of the actual game to let you know what the in-game graphics and camera angles look like.
Also game advertising usually has the futuristic kind of an approach to advertising. Take the new X-Box advert. A child flying through the air as he grows into an adult, surely this is a futuristic kind of approach? I feel it is, but also a mystical kind of an approach. I think they are trying to tell you that this is going to be a magical experience.
All games and console creators are wanting to make you think that their product is on another level to anything else you’ve seen before. The X-Box is the third released and most powerful Next Generation console yet. Their advert is trying to show that it isn’t just a console, it’s a whole new experience, even the bit at the end when a green cross is drawn on the totally black screen and opens up, revealing the X-Box trade mark, giving the advert that mystical feel.
It’s not just vision that makes a gaming advert work, it’s the music. There are two golden rules when putting music to an advert, one, make the music fit the product, and put it in the right place.
Finding the right music is a very simple procedure. It’s all about the genre of the game and the music of the game. There’s no point having rock music in a happy-go-lucky platform game like Mario, or some pleasant music in something like a Beat ‘em up. You need to know what fits what. If you have a game like Final Fantasy, the advert creators would use the name in their advantage, some mystical-fantasy music, which can go well with a lot of games, even games like beat ‘em ups, with the Japanese plots that come with all games, mystique-type music may work, but not very often.
As I said before, it’s not just the music, it’s how you use it in the advert. Maybe putting a song in at it’s build up part, clips flashing on and then at the height of the build up, just before it ends, everything goes black and a video starts running.
But it’s not only when to put music into an advert, when not to is very important as well. Take the X-Box advert, at the very end when the green X is drawn, there is no music, just sound effects. Which brings me onto my next point. Sound effects. Even if it’s just a phasing out sound. For example when one small video clip ends and another phases in after the last phases out, these effects are used. It all adds to one thing in the end. Trying to temp you into buying their product, all these little things pay off.
When you see the advert afterwards, it may look like ‘Just another advert’, but a lot of work has gone into it. It’s all to get you watch it. When you do and the advert is in your head, if it’s good, it won’t get out. So when you get your hands on some money and that’s in your mind, you might think “Oh, I could buy that game from the cool advert…”, that’s exactly what they want you to think. Really catchy adverts like Microsoft’s X-Box adverts will get them a fair few sales.
Thanks for reading
RiCkOsS
Page:
I like that recent 'Third Place' advert. Where the guy's in the resturaunt and he's eating a PS2 and loads of other stuff.
Good post
What did you think of the PS2's 'third place' adverts?
It didn't really persuade me to buy the console
would you read my post on killer apps? cheers
What did you think of the PS2's 'third place' adverts?
It didn't really persuade me to buy the console
would you read my post on killer apps? cheers
Advertising games is a lot like advertising films. It’s not just throwing some words and pictures together by random, the companies who do this are very clever about it. Films seem to show off the best parts of them, also mixed with maybe a voiceover or some text, which gives you the idea of what it’s about. Games advertisers use the same technique, putting the best moments from the game and putting it into an advert. This usually includes a tiny bit of the best level and a cut scene.
Take the Jak and Daxter advert. It includes the opening cut scene, which lets you know what the game is about, and a bit of the actual game to let you know what the in-game graphics and camera angles look like.
Also game advertising usually has the futuristic kind of an approach to advertising. Take the new X-Box advert. A child flying through the air as he grows into an adult, surely this is a futuristic kind of approach? I feel it is, but also a mystical kind of an approach. I think they are trying to tell you that this is going to be a magical experience.
All games and console creators are wanting to make you think that their product is on another level to anything else you’ve seen before. The X-Box is the third released and most powerful Next Generation console yet. Their advert is trying to show that it isn’t just a console, it’s a whole new experience, even the bit at the end when a green cross is drawn on the totally black screen and opens up, revealing the X-Box trade mark, giving the advert that mystical feel.
It’s not just vision that makes a gaming advert work, it’s the music. There are two golden rules when putting music to an advert, one, make the music fit the product, and put it in the right place.
Finding the right music is a very simple procedure. It’s all about the genre of the game and the music of the game. There’s no point having rock music in a happy-go-lucky platform game like Mario, or some pleasant music in something like a Beat ‘em up. You need to know what fits what. If you have a game like Final Fantasy, the advert creators would use the name in their advantage, some mystical-fantasy music, which can go well with a lot of games, even games like beat ‘em ups, with the Japanese plots that come with all games, mystique-type music may work, but not very often.
As I said before, it’s not just the music, it’s how you use it in the advert. Maybe putting a song in at it’s build up part, clips flashing on and then at the height of the build up, just before it ends, everything goes black and a video starts running.
But it’s not only when to put music into an advert, when not to is very important as well. Take the X-Box advert, at the very end when the green X is drawn, there is no music, just sound effects. Which brings me onto my next point. Sound effects. Even if it’s just a phasing out sound. For example when one small video clip ends and another phases in after the last phases out, these effects are used. It all adds to one thing in the end. Trying to temp you into buying their product, all these little things pay off.
When you see the advert afterwards, it may look like ‘Just another advert’, but a lot of work has gone into it. It’s all to get you watch it. When you do and the advert is in your head, if it’s good, it won’t get out. So when you get your hands on some money and that’s in your mind, you might think “Oh, I could buy that game from the cool advert…”, that’s exactly what they want you to think. Really catchy adverts like Microsoft’s X-Box adverts will get them a fair few sales.
Thanks for reading
RiCkOsS
Take the Jak and Daxter advert. It includes the opening cut scene, which lets you know what the game is about, and a bit of the actual game to let you know what the in-game graphics and camera angles look like.
Also game advertising usually has the futuristic kind of an approach to advertising. Take the new X-Box advert. A child flying through the air as he grows into an adult, surely this is a futuristic kind of approach? I feel it is, but also a mystical kind of an approach. I think they are trying to tell you that this is going to be a magical experience.
All games and console creators are wanting to make you think that their product is on another level to anything else you’ve seen before. The X-Box is the third released and most powerful Next Generation console yet. Their advert is trying to show that it isn’t just a console, it’s a whole new experience, even the bit at the end when a green cross is drawn on the totally black screen and opens up, revealing the X-Box trade mark, giving the advert that mystical feel.
It’s not just vision that makes a gaming advert work, it’s the music. There are two golden rules when putting music to an advert, one, make the music fit the product, and put it in the right place.
Finding the right music is a very simple procedure. It’s all about the genre of the game and the music of the game. There’s no point having rock music in a happy-go-lucky platform game like Mario, or some pleasant music in something like a Beat ‘em up. You need to know what fits what. If you have a game like Final Fantasy, the advert creators would use the name in their advantage, some mystical-fantasy music, which can go well with a lot of games, even games like beat ‘em ups, with the Japanese plots that come with all games, mystique-type music may work, but not very often.
As I said before, it’s not just the music, it’s how you use it in the advert. Maybe putting a song in at it’s build up part, clips flashing on and then at the height of the build up, just before it ends, everything goes black and a video starts running.
But it’s not only when to put music into an advert, when not to is very important as well. Take the X-Box advert, at the very end when the green X is drawn, there is no music, just sound effects. Which brings me onto my next point. Sound effects. Even if it’s just a phasing out sound. For example when one small video clip ends and another phases in after the last phases out, these effects are used. It all adds to one thing in the end. Trying to temp you into buying their product, all these little things pay off.
When you see the advert afterwards, it may look like ‘Just another advert’, but a lot of work has gone into it. It’s all to get you watch it. When you do and the advert is in your head, if it’s good, it won’t get out. So when you get your hands on some money and that’s in your mind, you might think “Oh, I could buy that game from the cool advert…”, that’s exactly what they want you to think. Really catchy adverts like Microsoft’s X-Box adverts will get them a fair few sales.
Thanks for reading
RiCkOsS
Page: