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A strange title you may be thinking? Well don’t worry; it is not the new “Italian midget flavour” from Pizza Hut.
Whilst shopping in Iceland the other day (the high-street frozen food emporium, not the country) I saw the range of “Frankie Dettori’s Frozen Pizzas” in one of the chest freezers and I thought to myself, “Mr. Dettori’s pizzas have a lot in common with many video games”.
Why? Well, it’s all about celebrity/ company endorsement.
In hiring the gregarious jockey, are the company who made the pizzas attempting to give their product a more authentic Italian feel? I wonder if these pizzas are any different to other frozen pizzas on the market or are they good quality that Frankie has had a hand in making to “mammas special recipe”?
Would those pizzas sell as well if an unknown Italian endorsed them? Probably not.
Back to video games then.
Fifa mainly relies on its official sponsorships and endorsements to sell many a game. Its main selling point is those official names and the actual game engine (the most important part) has pretty much remained the same for the last 4 or 5 years apart from steady graphical improvements.
Despite having no big advertising campaigns, ISS is always number one with the real footy game enthusiasts because it has superior gameplay, but more often than not, it is the latest Fifa game that tops the charts. The latest Fifa cash-in for this years World Cup will yet again be style & hype over substance and a massively over-hyped hit. Sure, Fifa does provide good atmosphere with those stadiums and real player names, but give me “Gagham”, “Greggs” & gameplay in ISS instead of “Beckham”, “Giggs” & cash-in of Fifa.
Harry Potter is to games what Frankie Dettori is to frozen pizzas, namely a big name that everyone seems to like.
Harry Potter has absolutely massive appeal and was milked for all it was worth. The video game was a poor cash-in, relying on the big name hype to sell it. And it did, as Potter went to number one in the charts and even achieved the coveted “Christmas number 1” (I think).
All this will happen again later this year when the new Potter film comes out, accompanied with bigger hype and yet another poor game tie-in.
These two games have been greatly helped because of big name endorsements.
However, it doesn’t always work…
David Beckham Soccer had huge hype, especially in the newspapers, where they kept showing pictures from the t.v advert (I never even saw the ad on t.v & I watch a lot of t.v!).
Yet, despite all this publicity, the game pretty much sunk without a trace.
I can imagine that the developers signed up Beckham straight after he scored that great & vital goal against Greece. After a couple of weeks of development, they released the game when Beckham was still the nations favourite son. But it didn’t work, as the shameless cash-in sunk, proving that the pull of a big name is not always big enough if the game is not up to scratch.
Colin Mcrae Rally was successful because Colin, co-driver Nicky Grist and his various driving teams like Subaru and Ford had an active input into the games rally physics engine. Colin Mcrae Rally was and still is a great game, and the celebrity endorsement helped it, but was not the most important thing because the gameplay and atmosphere were great.
Codemasters didn’t just get a famous name to plug their product like was the case in David Beckham Soccer.
I wonder how the new Tomg Raider game will turn out? If it’s not a huge next-generation improvement, many people will be disappointed. But it doesn’t really matter what the game is like, as it will go straight to the top of the charts anyway, and the developers will cash-in on their license to print money.
Are many games becoming too commercial and relying too heavily on big names to sell their products leading to a market flooded with movie tie-ins and other cash-ins?
Originality does still exist, but when Fifa, Harry Potter and Tomb Raider are still the biggest sellers, how long will it be before companies decide to go with the safer option of releasing a game with mass market appeal and a guaranteed sell and not a quirky and original game like Rez and Vib Ribbon?
And what do Frankie Dettori’s pizzas taste like?
Whilst shopping in Iceland the other day (the high-street frozen food emporium, not the country) I saw the range of “Frankie Dettori’s Frozen Pizzas” in one of the chest freezers and I thought to myself, “Mr. Dettori’s pizzas have a lot in common with many video games”.
Why? Well, it’s all about celebrity/ company endorsement.
In hiring the gregarious jockey, are the company who made the pizzas attempting to give their product a more authentic Italian feel? I wonder if these pizzas are any different to other frozen pizzas on the market or are they good quality that Frankie has had a hand in making to “mammas special recipe”?
Would those pizzas sell as well if an unknown Italian endorsed them? Probably not.
Back to video games then.
Fifa mainly relies on its official sponsorships and endorsements to sell many a game. Its main selling point is those official names and the actual game engine (the most important part) has pretty much remained the same for the last 4 or 5 years apart from steady graphical improvements.
Despite having no big advertising campaigns, ISS is always number one with the real footy game enthusiasts because it has superior gameplay, but more often than not, it is the latest Fifa game that tops the charts. The latest Fifa cash-in for this years World Cup will yet again be style & hype over substance and a massively over-hyped hit. Sure, Fifa does provide good atmosphere with those stadiums and real player names, but give me “Gagham”, “Greggs” & gameplay in ISS instead of “Beckham”, “Giggs” & cash-in of Fifa.
Harry Potter is to games what Frankie Dettori is to frozen pizzas, namely a big name that everyone seems to like.
Harry Potter has absolutely massive appeal and was milked for all it was worth. The video game was a poor cash-in, relying on the big name hype to sell it. And it did, as Potter went to number one in the charts and even achieved the coveted “Christmas number 1” (I think).
All this will happen again later this year when the new Potter film comes out, accompanied with bigger hype and yet another poor game tie-in.
These two games have been greatly helped because of big name endorsements.
However, it doesn’t always work…
David Beckham Soccer had huge hype, especially in the newspapers, where they kept showing pictures from the t.v advert (I never even saw the ad on t.v & I watch a lot of t.v!).
Yet, despite all this publicity, the game pretty much sunk without a trace.
I can imagine that the developers signed up Beckham straight after he scored that great & vital goal against Greece. After a couple of weeks of development, they released the game when Beckham was still the nations favourite son. But it didn’t work, as the shameless cash-in sunk, proving that the pull of a big name is not always big enough if the game is not up to scratch.
Colin Mcrae Rally was successful because Colin, co-driver Nicky Grist and his various driving teams like Subaru and Ford had an active input into the games rally physics engine. Colin Mcrae Rally was and still is a great game, and the celebrity endorsement helped it, but was not the most important thing because the gameplay and atmosphere were great.
Codemasters didn’t just get a famous name to plug their product like was the case in David Beckham Soccer.
I wonder how the new Tomg Raider game will turn out? If it’s not a huge next-generation improvement, many people will be disappointed. But it doesn’t really matter what the game is like, as it will go straight to the top of the charts anyway, and the developers will cash-in on their license to print money.
Are many games becoming too commercial and relying too heavily on big names to sell their products leading to a market flooded with movie tie-ins and other cash-ins?
Originality does still exist, but when Fifa, Harry Potter and Tomb Raider are still the biggest sellers, how long will it be before companies decide to go with the safer option of releasing a game with mass market appeal and a guaranteed sell and not a quirky and original game like Rez and Vib Ribbon?
And what do Frankie Dettori’s pizzas taste like?
Page:
A jockey-promoted food product? Hmm, so that's where Red Rum went.
Ha ha ha. I did a post about the Frankie Detorri pizza the other day..."I wonder if it stunts your growth"
Yea, i forgot about all those terrible Simpsons cash-ins.
When are we going to see a decent Simpsons game that does the great show some justice i wonder?
When are we going to see a decent Simpsons game that does the great show some justice i wonder?
The worst one I have bought is South Park on the N64. A complete shambles of a game, but sold quite a few due to the name. Didnt look as though much time had been spent on making the game, they just used the same engine from the Turok games and changed a few things here and there. A complete rip-off.
They still doing crap like this today with the simpsons aint they? Suppose it must be making someone happy...
Never been near a Frankie Dettori Pizza...Whats the thinking behind that anyway? He Italian aint he?...hmmm okay...
They still doing crap like this today with the simpsons aint they? Suppose it must be making someone happy...
Never been near a Frankie Dettori Pizza...Whats the thinking behind that anyway? He Italian aint he?...hmmm okay...
A strange title you may be thinking? Well don’t worry; it is not the new “Italian midget flavour” from Pizza Hut.
Whilst shopping in Iceland the other day (the high-street frozen food emporium, not the country) I saw the range of “Frankie Dettori’s Frozen Pizzas” in one of the chest freezers and I thought to myself, “Mr. Dettori’s pizzas have a lot in common with many video games”.
Why? Well, it’s all about celebrity/ company endorsement.
In hiring the gregarious jockey, are the company who made the pizzas attempting to give their product a more authentic Italian feel? I wonder if these pizzas are any different to other frozen pizzas on the market or are they good quality that Frankie has had a hand in making to “mammas special recipe”?
Would those pizzas sell as well if an unknown Italian endorsed them? Probably not.
Back to video games then.
Fifa mainly relies on its official sponsorships and endorsements to sell many a game. Its main selling point is those official names and the actual game engine (the most important part) has pretty much remained the same for the last 4 or 5 years apart from steady graphical improvements.
Despite having no big advertising campaigns, ISS is always number one with the real footy game enthusiasts because it has superior gameplay, but more often than not, it is the latest Fifa game that tops the charts. The latest Fifa cash-in for this years World Cup will yet again be style & hype over substance and a massively over-hyped hit. Sure, Fifa does provide good atmosphere with those stadiums and real player names, but give me “Gagham”, “Greggs” & gameplay in ISS instead of “Beckham”, “Giggs” & cash-in of Fifa.
Harry Potter is to games what Frankie Dettori is to frozen pizzas, namely a big name that everyone seems to like.
Harry Potter has absolutely massive appeal and was milked for all it was worth. The video game was a poor cash-in, relying on the big name hype to sell it. And it did, as Potter went to number one in the charts and even achieved the coveted “Christmas number 1” (I think).
All this will happen again later this year when the new Potter film comes out, accompanied with bigger hype and yet another poor game tie-in.
These two games have been greatly helped because of big name endorsements.
However, it doesn’t always work…
David Beckham Soccer had huge hype, especially in the newspapers, where they kept showing pictures from the t.v advert (I never even saw the ad on t.v & I watch a lot of t.v!).
Yet, despite all this publicity, the game pretty much sunk without a trace.
I can imagine that the developers signed up Beckham straight after he scored that great & vital goal against Greece. After a couple of weeks of development, they released the game when Beckham was still the nations favourite son. But it didn’t work, as the shameless cash-in sunk, proving that the pull of a big name is not always big enough if the game is not up to scratch.
Colin Mcrae Rally was successful because Colin, co-driver Nicky Grist and his various driving teams like Subaru and Ford had an active input into the games rally physics engine. Colin Mcrae Rally was and still is a great game, and the celebrity endorsement helped it, but was not the most important thing because the gameplay and atmosphere were great.
Codemasters didn’t just get a famous name to plug their product like was the case in David Beckham Soccer.
I wonder how the new Tomg Raider game will turn out? If it’s not a huge next-generation improvement, many people will be disappointed. But it doesn’t really matter what the game is like, as it will go straight to the top of the charts anyway, and the developers will cash-in on their license to print money.
Are many games becoming too commercial and relying too heavily on big names to sell their products leading to a market flooded with movie tie-ins and other cash-ins?
Originality does still exist, but when Fifa, Harry Potter and Tomb Raider are still the biggest sellers, how long will it be before companies decide to go with the safer option of releasing a game with mass market appeal and a guaranteed sell and not a quirky and original game like Rez and Vib Ribbon?
And what do Frankie Dettori’s pizzas taste like?
Whilst shopping in Iceland the other day (the high-street frozen food emporium, not the country) I saw the range of “Frankie Dettori’s Frozen Pizzas” in one of the chest freezers and I thought to myself, “Mr. Dettori’s pizzas have a lot in common with many video games”.
Why? Well, it’s all about celebrity/ company endorsement.
In hiring the gregarious jockey, are the company who made the pizzas attempting to give their product a more authentic Italian feel? I wonder if these pizzas are any different to other frozen pizzas on the market or are they good quality that Frankie has had a hand in making to “mammas special recipe”?
Would those pizzas sell as well if an unknown Italian endorsed them? Probably not.
Back to video games then.
Fifa mainly relies on its official sponsorships and endorsements to sell many a game. Its main selling point is those official names and the actual game engine (the most important part) has pretty much remained the same for the last 4 or 5 years apart from steady graphical improvements.
Despite having no big advertising campaigns, ISS is always number one with the real footy game enthusiasts because it has superior gameplay, but more often than not, it is the latest Fifa game that tops the charts. The latest Fifa cash-in for this years World Cup will yet again be style & hype over substance and a massively over-hyped hit. Sure, Fifa does provide good atmosphere with those stadiums and real player names, but give me “Gagham”, “Greggs” & gameplay in ISS instead of “Beckham”, “Giggs” & cash-in of Fifa.
Harry Potter is to games what Frankie Dettori is to frozen pizzas, namely a big name that everyone seems to like.
Harry Potter has absolutely massive appeal and was milked for all it was worth. The video game was a poor cash-in, relying on the big name hype to sell it. And it did, as Potter went to number one in the charts and even achieved the coveted “Christmas number 1” (I think).
All this will happen again later this year when the new Potter film comes out, accompanied with bigger hype and yet another poor game tie-in.
These two games have been greatly helped because of big name endorsements.
However, it doesn’t always work…
David Beckham Soccer had huge hype, especially in the newspapers, where they kept showing pictures from the t.v advert (I never even saw the ad on t.v & I watch a lot of t.v!).
Yet, despite all this publicity, the game pretty much sunk without a trace.
I can imagine that the developers signed up Beckham straight after he scored that great & vital goal against Greece. After a couple of weeks of development, they released the game when Beckham was still the nations favourite son. But it didn’t work, as the shameless cash-in sunk, proving that the pull of a big name is not always big enough if the game is not up to scratch.
Colin Mcrae Rally was successful because Colin, co-driver Nicky Grist and his various driving teams like Subaru and Ford had an active input into the games rally physics engine. Colin Mcrae Rally was and still is a great game, and the celebrity endorsement helped it, but was not the most important thing because the gameplay and atmosphere were great.
Codemasters didn’t just get a famous name to plug their product like was the case in David Beckham Soccer.
I wonder how the new Tomg Raider game will turn out? If it’s not a huge next-generation improvement, many people will be disappointed. But it doesn’t really matter what the game is like, as it will go straight to the top of the charts anyway, and the developers will cash-in on their license to print money.
Are many games becoming too commercial and relying too heavily on big names to sell their products leading to a market flooded with movie tie-ins and other cash-ins?
Originality does still exist, but when Fifa, Harry Potter and Tomb Raider are still the biggest sellers, how long will it be before companies decide to go with the safer option of releasing a game with mass market appeal and a guaranteed sell and not a quirky and original game like Rez and Vib Ribbon?
And what do Frankie Dettori’s pizzas taste like?
Page: