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"Women Gamers - The Facts"

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Sun 10/02/02 at 16:53
Regular
Posts: 787
These are hard facts:

(The following relate to the US market in 1999)

Console Games Players: 35% were female
PC Games Players: 43% were female

PC Entertainment Software Buyers: 49% were female
Console Software Buyers: 51% were female

Online Gamers: 53% were female

Female gamers preferred different types of games like trivia and contests genres, whilst male gamers selected action games as their favorite type of online game.

Now onto some common generalites:

Female gamers prefer non-violent, non-combative games, going for titles like Sim City or Myst.

Female gamers are put off by seeing very male oriented advertisements in the gaming press, which is why the majority of gaming magazine purchasers are male.

My view:

Ditch the bikini clad girls from the ads.
Promote more puzzle games.
Add a female section to SR's website, not necessarily a forum, although that would help, but use red instead of blue for the links backgrounds and add appropriate content, or just use a cookie feature to tell if you've got a male/female customer browsing and put it to your advantage.

There are already dedicated female gamer websites springing up on the web.

There is a major market for publishers and developers to tap into if they want to. Why haven't they? Where are the home improvement sims? The Bubble Bobble 3D sequels? The environment management RTS games?

There are plenty of female jouralists out there, why not get them into Future Publishing and Paragon Publishing and start to make a difference? If there isn't a magazine out there called Grrrl Gamer or Femme Fatale why not?

With a little application and a little daring, the gaming industry could start raking in a lot more money than they are currently taking, which could go towards making much better games for all of us, not just Gran Turismo IV and Dead or Alive V.
Sun 10/02/02 at 16:59
Regular
"---SOULJACKER---"
Posts: 5,448
What a coincidence that this was posted just after mystique went offline;)

Sonic
Sun 10/02/02 at 16:53
Regular
"Copyright: FM Inc."
Posts: 10,338
These are hard facts:

(The following relate to the US market in 1999)

Console Games Players: 35% were female
PC Games Players: 43% were female

PC Entertainment Software Buyers: 49% were female
Console Software Buyers: 51% were female

Online Gamers: 53% were female

Female gamers preferred different types of games like trivia and contests genres, whilst male gamers selected action games as their favorite type of online game.

Now onto some common generalites:

Female gamers prefer non-violent, non-combative games, going for titles like Sim City or Myst.

Female gamers are put off by seeing very male oriented advertisements in the gaming press, which is why the majority of gaming magazine purchasers are male.

My view:

Ditch the bikini clad girls from the ads.
Promote more puzzle games.
Add a female section to SR's website, not necessarily a forum, although that would help, but use red instead of blue for the links backgrounds and add appropriate content, or just use a cookie feature to tell if you've got a male/female customer browsing and put it to your advantage.

There are already dedicated female gamer websites springing up on the web.

There is a major market for publishers and developers to tap into if they want to. Why haven't they? Where are the home improvement sims? The Bubble Bobble 3D sequels? The environment management RTS games?

There are plenty of female jouralists out there, why not get them into Future Publishing and Paragon Publishing and start to make a difference? If there isn't a magazine out there called Grrrl Gamer or Femme Fatale why not?

With a little application and a little daring, the gaming industry could start raking in a lot more money than they are currently taking, which could go towards making much better games for all of us, not just Gran Turismo IV and Dead or Alive V.

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