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If you had to choose a representative character of gaming who would you pick? I’m putting money on, Nintendo fan or not, you’d pick Mario. It was the character that propelled the most innovative games company onto bigger and better things, it was the character that invented and revolutionized many genres including interactive 3D worlds and platformers themselves. For people like me Mario will always be the pinnacle of gaming excellence, I was bought up with the game, I learnt to play games with him, I went to see the film and I loved the Mario/Sonic fights. Even today Mario Sunshine had me smiling from ear to ear, I truly admire this plumber. But my Dad constantly goes on about Pong, and as great as the game is for the industry… I just don’t see the attraction. But Mario is a star and he is always around, be it karting games, 3D platformers, Tennis games, 2D platformers, party games etc…. so surly he should live forever.
Or not.
The unexpected occurrence for Nintendo was the under whelming response to Mario’s triumphant return to 3D platform gaming. Yes it sold well initially but Mario trailed off… in all 3 areas Europe, America and Japan… Mario didn’t cut it as Nintendo had hoped. Maybe it is because Mario’s main fan base is now in their late teens and they just don’t want to play these games anymore, they know he is fun but they are more into their Grand Theft Auto’s than the ability to jump on enemies as a podgy Italian plumber… water cannon or not. But it isn’t necessarily a disaster, Mario Kart and Mario 64 managed to attract a third generation of gamers, just as Mario World against Sonic attracted a second and Donkey Kong started it all. So all Nintendo have to do is attract the young gamers of today. Then the GBA thing begins to make sense. In an attempt to re-create the Mario buzz would be to ‘re-release’ Mario… and that is exactly what Nintendo did. Mario Brothers was re-released on the Gameboy Colour and Mario Brothers 2, World and World 2 all appeared on the GBA. So Super Mario Sunshine should have sold well… and to an extent it did… it sold phenomenally for a game but not phenomenally for a Mario game (admittedly it didn’t sell as poorly as the superb Paper Mario).
It is rather depressing really, seeing such a figure of the gaming industry begin to slide down sale wise… and knowing Shiguru Miyamoto and how he reacts to criticism and poor sales, he’ll be taking this to heart. Nintendo always invented things in the past to keep Mario in the limelight; Mario Kart is a good example as is Smash Brothers and Mario Party but so far all Nintendo have confirmed is a collection of sequels, Mario needs something new. The mysterious Mario 128 could well be that game; Shigeru Miyamoto is leading the project and whether it is a puzzler or another platformer it apparently has a certain ‘freshness’ that was lacking in Sunshine. Releasing so many Mario titles could indeed keep the plumber amongst the greatest selling games of all time but the disappointing sales of Sunshine begs the question ‘Do Nintendo need Mario anymore?’ Nintendo are changing their image and it has slowly progressed over the years. Game wise we have the exclusive Resident Evil games to the Nintendo published horror title Eternal Darkness. A second, blue, Nintendo logo has appeared, representing a darker side than the friendlier red image. In America Resident Evil 0 and Metroid Prime are being advertised heavily in order to attract more teenagers and adults to the Nintendo fold. It is a new side to Nintendo and although Nintendo will always aim to attract Children a mass of Mario games really won’t do much good for the older side to the Japanese giant.
So with Mario’s sales slipping and Nintendo’s image changing what room is there for our world re-known plumber in this increasingly aggressive market? Well he is vital for so many reasons, those who do like platformers, in the know or not, will be interested in Mario and the industry needs Mario titles in order for developers to be inspired, take certain aspects and incorporate them into their own games. It is highly unlikely that Mario will disappear from Nintendo release lists but I wouldn’t be surprised to see less Mario Tennis and Golf games and the annual Mario Party ritual change. There was a stark warning from the start, making us wait for Mario was probably one of the most ingenious hype ideas Nintendo have ever come up with (it could have been ready for launch there was no-need for Luigi’s Mansion) but it also proved to the world that Nintendo don’t need Mario to sell.
Some may disagree, some may say without Mario Nintendo are relying on the smash hit success of Zelda to attract gamers year in year out. But then they are missing some vital factors… as Mario sales slip new franchises are being born which; in a few years will be some of Nintendo’s biggest titles. With Pikmin 2 confirmed it is obvious Nintendo will seriously push the Pikmin franchise, winner of some awesome awards mainly surrounding innovation. It was an addictive title despite being a bit short lived (although if it did take a while it wouldn’t have had the same experience) and could well take off dramatically in the near future. The same can be said for Nintendo’s new smash hit Animal Crossing and we’ve just seen Retro revive Metroid… and the twin RPG’s Zelda and Pokémon are still going strong. So Nintendo do not necessarily need Mario but lets face it, there is so much background and dedication to the character that he is an intricate part of the company itself. Ask someone what they think of when we say Nintendo and straight away you think Mario, he represents Nintendo and even if he disappears millions will still relate Nintendo to that overweight acrobat who likes to dabble in the odd plumbing. Whereas Mario’s influence on the Gamecube at the moment is even higher than Resident Evil (10 games either released or announced featuring Mushroom Kingdom characters) but whether with the new adult side of Nintendo this amount of Mario games will continue remains to be seen.
But the question remains? Will Mario continue to be the huge money earner with hundreds of spin off titles or will he be dumbed down in order to widen Nintendo’s appeal? I really would hate to see such a star go out on a low.
Here’s to the future
Dringo.
Although I too have heard that the next Mario will be far more nostaligic.
At E3 you sau?
Hmmm likeing it.
All will be revealed in May.
They > you
> But Sony am teh winneh?
>
>
>
> Speedrally is either less than or equal to 12, or just Texan.
> Whichever one it is doesn't actually bother me. I find his remarks
> rather amusing.
Hey, ATDI were Texan. Surprising I know, but they most certainly were/are not retarded.
Speedrally is either less than or equal to 12, or just Texan. Whichever one it is doesn't actually bother me. I find his remarks rather amusing.
> if mario got another name and annother console just created for
> nintendo why not for sony .
Because Nintendo make mario games?
Mario dead indeed.
Must have been on somet.