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Add to that, if Sony launch a big marketting streak at the same time...
Sonic
I don't think that they can really be arsed to do that sort of thing. The PS2's already a big success, the Gamecube is already doing well enough in Japan/USA to go out of business, and Sony wouldn't be able to detract the hardcore fans anyway.
I still think the GC will do well. I am getting one in the summer, because Resident Evil is on it. The GC will have its appeal the right sort of people.
Add to that, if Sony launch a big marketting streak at the same time...
Sonic