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I was wondering through Leicester town centre this morning, when I spotted a Dixons. Nothing amazing about that, you're probably thinking, and you'd be right. However, in the window something caught my eye.
PRE-ORDER YOUR XBOX NOW!
Said the sign, with all the associated gubbins, boxes and price lists of deals etc. Curious, I wondered inside, and found the XBox bit and had a look. That was when I noticed something else.
Nowhere did it say Microsoft XBox.
It just said XBox.
Now, is this a cunning plan by Microsoft? Some people seem to have an issue with MS, and say they won't buy an XBox purely because it's made by MS. I suspect that MS realise this, and so are trying to brand the XBox on it's own merits, as opposed to Sony and Nintendo, who like to associate the company name with the product that they are selling.
The Sony PlayStation 2, the Nintendo GameCube, is what the adverts say.
Sony rely on their brand name in the electronics area generally to help sell their product, and Nintendo use their name and heritage to help promote their new hard ware.
MS, on the other hand, seem to be shying away from their image, which isn't particularly good at the moment, it has to be said. The court case they are involved in is still around in the news, the fact that Windows XP had problems and needed patches to be released almost at the same time as the OS itself was released.
All of these things are not working in MS' favour. My question to you is:
Do you think that the marketing department realises this, and is launching the XBox as an individual product, rather than as part of the MS "brands".
Thoughts?
PRE-ORDER YOUR XBOX NOW!
Said the sign, with all the associated gubbins, boxes and price lists of deals etc. Curious, I wondered inside, and found the XBox bit and had a look. That was when I noticed something else.
Nowhere did it say Microsoft XBox.
It just said XBox.
Now, is this a cunning plan by Microsoft? Some people seem to have an issue with MS, and say they won't buy an XBox purely because it's made by MS. I suspect that MS realise this, and so are trying to brand the XBox on it's own merits, as opposed to Sony and Nintendo, who like to associate the company name with the product that they are selling.
The Sony PlayStation 2, the Nintendo GameCube, is what the adverts say.
Sony rely on their brand name in the electronics area generally to help sell their product, and Nintendo use their name and heritage to help promote their new hard ware.
MS, on the other hand, seem to be shying away from their image, which isn't particularly good at the moment, it has to be said. The court case they are involved in is still around in the news, the fact that Windows XP had problems and needed patches to be released almost at the same time as the OS itself was released.
All of these things are not working in MS' favour. My question to you is:
Do you think that the marketing department realises this, and is launching the XBox as an individual product, rather than as part of the MS "brands".
Thoughts?
Page:
Anyone?
I was wondering through Leicester town centre this morning, when I spotted a Dixons. Nothing amazing about that, you're probably thinking, and you'd be right. However, in the window something caught my eye.
PRE-ORDER YOUR XBOX NOW!
Said the sign, with all the associated gubbins, boxes and price lists of deals etc. Curious, I wondered inside, and found the XBox bit and had a look. That was when I noticed something else.
Nowhere did it say Microsoft XBox.
It just said XBox.
Now, is this a cunning plan by Microsoft? Some people seem to have an issue with MS, and say they won't buy an XBox purely because it's made by MS. I suspect that MS realise this, and so are trying to brand the XBox on it's own merits, as opposed to Sony and Nintendo, who like to associate the company name with the product that they are selling.
The Sony PlayStation 2, the Nintendo GameCube, is what the adverts say.
Sony rely on their brand name in the electronics area generally to help sell their product, and Nintendo use their name and heritage to help promote their new hard ware.
MS, on the other hand, seem to be shying away from their image, which isn't particularly good at the moment, it has to be said. The court case they are involved in is still around in the news, the fact that Windows XP had problems and needed patches to be released almost at the same time as the OS itself was released.
All of these things are not working in MS' favour. My question to you is:
Do you think that the marketing department realises this, and is launching the XBox as an individual product, rather than as part of the MS "brands".
Thoughts?
PRE-ORDER YOUR XBOX NOW!
Said the sign, with all the associated gubbins, boxes and price lists of deals etc. Curious, I wondered inside, and found the XBox bit and had a look. That was when I noticed something else.
Nowhere did it say Microsoft XBox.
It just said XBox.
Now, is this a cunning plan by Microsoft? Some people seem to have an issue with MS, and say they won't buy an XBox purely because it's made by MS. I suspect that MS realise this, and so are trying to brand the XBox on it's own merits, as opposed to Sony and Nintendo, who like to associate the company name with the product that they are selling.
The Sony PlayStation 2, the Nintendo GameCube, is what the adverts say.
Sony rely on their brand name in the electronics area generally to help sell their product, and Nintendo use their name and heritage to help promote their new hard ware.
MS, on the other hand, seem to be shying away from their image, which isn't particularly good at the moment, it has to be said. The court case they are involved in is still around in the news, the fact that Windows XP had problems and needed patches to be released almost at the same time as the OS itself was released.
All of these things are not working in MS' favour. My question to you is:
Do you think that the marketing department realises this, and is launching the XBox as an individual product, rather than as part of the MS "brands".
Thoughts?
Page: