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Today Sun "journalist" Dominic Mohan sensationally branded Microsoft's new X-box advert "sick". Mohan, writing in his haut-culture column, railed against the controversial ad, deeming it "an affront to humanity" and "sick PR filth".
The advert is one of the most risqué of recent years. It starts focused on a young boy's face, as the colours of his television flicker about on it. Then the background starts to draw into focus, and as the camera pans round, it emerges that he is in a room "built" of stark naked women. As the camera reaches it's zenith, we see over the young gamer's head and below the TV, balanced on the backs of two buxom beauties, sits an X-box, nestled on the firm stomach of a naked girl. The ad then jump cuts to the X-box itself, and the words "XXX-box?" flash up.
In a press conference Mohan revealed the exact nature of his complaint, saying that "Microsoft are spending god-knows how much on trying to convince us that the X-box is an object of desire, that one would want to buy." When asked whether that was actually the point of advertising Mohan looked about sheepishly then shouted "Hey look Britney Spears is getting her kit off behind you!" and promptly running from the room while the world's media frantically looked under chairs and behind posters for the naked Miss Spears.
The advert has been criticised by feminists for its portrayal of woman. Famous lesbian Germaine Greer commented,
"We're getting really peed off with the misconception that women know nothing about gaming. This advert is obviously implying that young fesity women believe that the X-box is the world's best console. Clearly this is not the case, and the only thing this advert is doing is perpetuating the male stereotype of the technophobic, misinformed female. Microsoft have got a lot to answer for."
Meanwhile, the anti-sexism lobby raised concerns that young boys were being "tarred with the same brush as those stupid women that think that X-boxes are good"
The Advertising Standards Authority convened an emergency session to look at the advert before it hits the airwaves during tomorrow's Coronation Street advert break on ITV. The head of the ASA, Stanley Kubrick, commented on changes that were to be made to the advert,
"We've taken into the account the views of the feminist and anti-sexist lobbies and we've reached a decision that should satisfy all parties concerned. We have asked Microsoft to censor the console itself and the boy's face with a large black square. If these criteria are met then the advert will air as planned."
Microsoft chairman Bill Gates said that while Microsoft were "disappointed", they had a sufficient lack of artisitic integrity to screen the advert with the changes made.
The advert is one of the most risqué of recent years. It starts focused on a young boy's face, as the colours of his television flicker about on it. Then the background starts to draw into focus, and as the camera pans round, it emerges that he is in a room "built" of stark naked women. As the camera reaches it's zenith, we see over the young gamer's head and below the TV, balanced on the backs of two buxom beauties, sits an X-box, nestled on the firm stomach of a naked girl. The ad then jump cuts to the X-box itself, and the words "XXX-box?" flash up.
In a press conference Mohan revealed the exact nature of his complaint, saying that "Microsoft are spending god-knows how much on trying to convince us that the X-box is an object of desire, that one would want to buy." When asked whether that was actually the point of advertising Mohan looked about sheepishly then shouted "Hey look Britney Spears is getting her kit off behind you!" and promptly running from the room while the world's media frantically looked under chairs and behind posters for the naked Miss Spears.
The advert has been criticised by feminists for its portrayal of woman. Famous lesbian Germaine Greer commented,
"We're getting really peed off with the misconception that women know nothing about gaming. This advert is obviously implying that young fesity women believe that the X-box is the world's best console. Clearly this is not the case, and the only thing this advert is doing is perpetuating the male stereotype of the technophobic, misinformed female. Microsoft have got a lot to answer for."
Meanwhile, the anti-sexism lobby raised concerns that young boys were being "tarred with the same brush as those stupid women that think that X-boxes are good"
The Advertising Standards Authority convened an emergency session to look at the advert before it hits the airwaves during tomorrow's Coronation Street advert break on ITV. The head of the ASA, Stanley Kubrick, commented on changes that were to be made to the advert,
"We've taken into the account the views of the feminist and anti-sexist lobbies and we've reached a decision that should satisfy all parties concerned. We have asked Microsoft to censor the console itself and the boy's face with a large black square. If these criteria are met then the advert will air as planned."
Microsoft chairman Bill Gates said that while Microsoft were "disappointed", they had a sufficient lack of artisitic integrity to screen the advert with the changes made.
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"The dream of the archaeologist is to have one arm clutching the preserved skull of a homo halibius with the other arm around the body of a beautiful woman."
"The dream of the archaeologist is to have one arm clutching the preserved skull of a homo halibius with the other arm around the body of a beautiful woman."
Meka Dragon wrote:
> I'd like to see the advert, and judge for myself. I'm an adult, and don't need a
> censor telling me that I can't look at a console perched on the stomach of a
> naked lady.
um, i think it was a joke... was'nt it?
slik ~_~
> I'd like to see the advert, and judge for myself. I'm an adult, and don't need a
> censor telling me that I can't look at a console perched on the stomach of a
> naked lady.
um, i think it was a joke... was'nt it?
slik ~_~
I'd like to see the advert, and judge for myself. I'm an adult, and don't need a censor telling me that I can't look at a console perched on the stomach of a naked lady.
nice post
slik ~_~
slik ~_~
Today Sun "journalist" Dominic Mohan sensationally branded Microsoft's new X-box advert "sick". Mohan, writing in his haut-culture column, railed against the controversial ad, deeming it "an affront to humanity" and "sick PR filth".
The advert is one of the most risqué of recent years. It starts focused on a young boy's face, as the colours of his television flicker about on it. Then the background starts to draw into focus, and as the camera pans round, it emerges that he is in a room "built" of stark naked women. As the camera reaches it's zenith, we see over the young gamer's head and below the TV, balanced on the backs of two buxom beauties, sits an X-box, nestled on the firm stomach of a naked girl. The ad then jump cuts to the X-box itself, and the words "XXX-box?" flash up.
In a press conference Mohan revealed the exact nature of his complaint, saying that "Microsoft are spending god-knows how much on trying to convince us that the X-box is an object of desire, that one would want to buy." When asked whether that was actually the point of advertising Mohan looked about sheepishly then shouted "Hey look Britney Spears is getting her kit off behind you!" and promptly running from the room while the world's media frantically looked under chairs and behind posters for the naked Miss Spears.
The advert has been criticised by feminists for its portrayal of woman. Famous lesbian Germaine Greer commented,
"We're getting really peed off with the misconception that women know nothing about gaming. This advert is obviously implying that young fesity women believe that the X-box is the world's best console. Clearly this is not the case, and the only thing this advert is doing is perpetuating the male stereotype of the technophobic, misinformed female. Microsoft have got a lot to answer for."
Meanwhile, the anti-sexism lobby raised concerns that young boys were being "tarred with the same brush as those stupid women that think that X-boxes are good"
The Advertising Standards Authority convened an emergency session to look at the advert before it hits the airwaves during tomorrow's Coronation Street advert break on ITV. The head of the ASA, Stanley Kubrick, commented on changes that were to be made to the advert,
"We've taken into the account the views of the feminist and anti-sexist lobbies and we've reached a decision that should satisfy all parties concerned. We have asked Microsoft to censor the console itself and the boy's face with a large black square. If these criteria are met then the advert will air as planned."
Microsoft chairman Bill Gates said that while Microsoft were "disappointed", they had a sufficient lack of artisitic integrity to screen the advert with the changes made.
The advert is one of the most risqué of recent years. It starts focused on a young boy's face, as the colours of his television flicker about on it. Then the background starts to draw into focus, and as the camera pans round, it emerges that he is in a room "built" of stark naked women. As the camera reaches it's zenith, we see over the young gamer's head and below the TV, balanced on the backs of two buxom beauties, sits an X-box, nestled on the firm stomach of a naked girl. The ad then jump cuts to the X-box itself, and the words "XXX-box?" flash up.
In a press conference Mohan revealed the exact nature of his complaint, saying that "Microsoft are spending god-knows how much on trying to convince us that the X-box is an object of desire, that one would want to buy." When asked whether that was actually the point of advertising Mohan looked about sheepishly then shouted "Hey look Britney Spears is getting her kit off behind you!" and promptly running from the room while the world's media frantically looked under chairs and behind posters for the naked Miss Spears.
The advert has been criticised by feminists for its portrayal of woman. Famous lesbian Germaine Greer commented,
"We're getting really peed off with the misconception that women know nothing about gaming. This advert is obviously implying that young fesity women believe that the X-box is the world's best console. Clearly this is not the case, and the only thing this advert is doing is perpetuating the male stereotype of the technophobic, misinformed female. Microsoft have got a lot to answer for."
Meanwhile, the anti-sexism lobby raised concerns that young boys were being "tarred with the same brush as those stupid women that think that X-boxes are good"
The Advertising Standards Authority convened an emergency session to look at the advert before it hits the airwaves during tomorrow's Coronation Street advert break on ITV. The head of the ASA, Stanley Kubrick, commented on changes that were to be made to the advert,
"We've taken into the account the views of the feminist and anti-sexist lobbies and we've reached a decision that should satisfy all parties concerned. We have asked Microsoft to censor the console itself and the boy's face with a large black square. If these criteria are met then the advert will air as planned."
Microsoft chairman Bill Gates said that while Microsoft were "disappointed", they had a sufficient lack of artisitic integrity to screen the advert with the changes made.
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