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The message read: "Please report to your local army recruitment centre immediately for your 2nd tour of duty."
It added: "Commandos 2 on PC. It's more than real life - out today from Eidos."
The messages were part of publicity for the launch of a Second World War game produced by Eidos Interactive.
A former member of the British Army objected to the message, arguing it could cause "undue fear and distress" and complained to the Advertising Standards Authority.
The ASA upheld the criticism and Eidos apologised and agreed to not to send any more of the messages.
In its adjudication, the ASA said: "The authority considered that at first glance the text message could distress recipients and welcomed the advertisers' assurance that they would not repeat it."
Text messaging has become the latest tool used by advertisers to market products, particularly those aimed at the younger consumers.
(c) Copyright Ananova Ltd 2001, all rights reserved.
Right thats it I'm getting a Snuggly is dumn T-shirt or something stupid... mainly political stuff for me Snuggers if you prefer to wear Adidas/Nike/GAP T-shirts that up to you boyo.
> I can just picture some slack-jawed yokel turning up with his mobile in his
> hand
"I got the call, give me my helmet and a gun please"
Heh it wouldn't bloody surprise me...
Nice tag might nick it and put it on T-Shirt
Damn this all, how many people are actually on here?
Huh-huh - you said helmet.
"I got the call, give me my helmet and a gun please"
If you want to go all serious, do it in another forum.