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See Ali's latest news story on the UKgames.com home page.
lol.
lol.
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Dav1d wrote:
> “5.1 Advertisements should contain nothing
> that is likely to cause serious or widespread offence. Particular
> care should be taken to avoid causing offence on the grounds of
> race, religion, sex, sexual orientation or disability.
Precisely. And what is offensive about that advert? There's no bad taste in it at all.
> “5.1 Advertisements should contain nothing
> that is likely to cause serious or widespread offence. Particular
> care should be taken to avoid causing offence on the grounds of
> race, religion, sex, sexual orientation or disability.
Precisely. And what is offensive about that advert? There's no bad taste in it at all.
I've read it and the points you have made are very sensible. One funny thing I must say, is that when I first looked at I read www.ASDA.org and I got very interested to see how you would relate a supermarket to half naked women on an advert!
Ok so it's not that funny, you had to be there! :P !!!
Ok so it's not that funny, you had to be there! :P !!!
Sorry about the long post......
I dont expect you to read it know as I know your eyes are probably very numb at this time of night! :-)
If you could read it though when you next get a chance I would be very grateful....
Thanks
I dont expect you to read it know as I know your eyes are probably very numb at this time of night! :-)
If you could read it though when you next get a chance I would be very grateful....
Thanks
Just went onto www.asa.org.uk the Advertising Standards Authority website and took a look around at all the different laws and codes and rules and things.
Admittedly lots of the stuff was a little confusing but I managed to find the law that I think SR have supposedly broken:
“5.1 Advertisements should contain nothing that is likely to cause serious or widespread offence. Particular care should be taken to avoid causing offence on the grounds of race, religion, sex, sexual orientation or disability. Compliance with the Codes will be judged on the context, medium, audience, product and prevailing standards of decency.”
Law 5.1.... One law of many! The list of different laws go on, and to be honest I cant see how any company can abide by all of them, all 7,000,000 that is! :-)
Now its my turn to dissect Law 5.1 *Dav1d puts on his Scientific Goggles*
“Advertisements should contain nothing that is likely to cause serious or widespread offence.”
OK, so the advertisement has pis*ed someone off because they’re not getting it.... ;-)
We all know the word RAM (random access memory) can be portrayed as a different meaning, but I don’t think that’s what ASA are digging at because if they were that would have to mean that they were viewing the word RAM as something else.
How can the ad cause serious and widespread offence?
How can someone take offence from seeing attractive young ladies in bikinis? How do they think they got into this world?.... Good old-fashioned stalk?! I don’t think so! :-)
Also, widespread offence... Were there any people from France complaining about the ad? No? Well it can’t be that widespread then can it!
---
“Particular care should be taken to avoid causing offence on the grounds of race, religion, sex, sexual orientation or disability.”
We can rule out race, religion and disability, so we’re left with the word sex.
SR I believe do take particular care in trying to avoid causing offence to anyone as this is the first complaint I've ever heard about SR’s advertising.
You can also see that the ad is not trying to be offensive in anyway, it is all about the way in which it is viewed.
---
“Compliance with the Codes will be judged on the context, medium, audience, product and prevailing standards of decency.”
This bit sounds a little confusing but basically they’re saying that they need to view the whole advertisement and what market its being aimed at before they decide whether its acceptable or not.
We know that the advertisement is going to be viewed by most ages and the product being sold is a piece of Computer Hardware (RAM). If a youngster was to see the word RAM written with a few numbers next to it like 64mb etc. They shouldn’t be able to see the connection with the sexual context the word could be associated with and if they can they are surely older enough not to be offended in anyway.
---
Like Ali said “What's the world coming to if a company can't even use the female form to sell a product anymore?!”
When you see 2 sheep in the next issue of the SR magazine saying “Need more RAM?” You’ll know why! :-)
Thanks for Reading
Dav1d
---
And if you feel like complaining about a company Microsoft...
Then here’s the address:
Advertising Standards Authority
2 Torrington Place
London
WC1E 7HW
Enjoy! :-)
Admittedly lots of the stuff was a little confusing but I managed to find the law that I think SR have supposedly broken:
“5.1 Advertisements should contain nothing that is likely to cause serious or widespread offence. Particular care should be taken to avoid causing offence on the grounds of race, religion, sex, sexual orientation or disability. Compliance with the Codes will be judged on the context, medium, audience, product and prevailing standards of decency.”
Law 5.1.... One law of many! The list of different laws go on, and to be honest I cant see how any company can abide by all of them, all 7,000,000 that is! :-)
Now its my turn to dissect Law 5.1 *Dav1d puts on his Scientific Goggles*
“Advertisements should contain nothing that is likely to cause serious or widespread offence.”
OK, so the advertisement has pis*ed someone off because they’re not getting it.... ;-)
We all know the word RAM (random access memory) can be portrayed as a different meaning, but I don’t think that’s what ASA are digging at because if they were that would have to mean that they were viewing the word RAM as something else.
How can the ad cause serious and widespread offence?
How can someone take offence from seeing attractive young ladies in bikinis? How do they think they got into this world?.... Good old-fashioned stalk?! I don’t think so! :-)
Also, widespread offence... Were there any people from France complaining about the ad? No? Well it can’t be that widespread then can it!
---
“Particular care should be taken to avoid causing offence on the grounds of race, religion, sex, sexual orientation or disability.”
We can rule out race, religion and disability, so we’re left with the word sex.
SR I believe do take particular care in trying to avoid causing offence to anyone as this is the first complaint I've ever heard about SR’s advertising.
You can also see that the ad is not trying to be offensive in anyway, it is all about the way in which it is viewed.
---
“Compliance with the Codes will be judged on the context, medium, audience, product and prevailing standards of decency.”
This bit sounds a little confusing but basically they’re saying that they need to view the whole advertisement and what market its being aimed at before they decide whether its acceptable or not.
We know that the advertisement is going to be viewed by most ages and the product being sold is a piece of Computer Hardware (RAM). If a youngster was to see the word RAM written with a few numbers next to it like 64mb etc. They shouldn’t be able to see the connection with the sexual context the word could be associated with and if they can they are surely older enough not to be offended in anyway.
---
Like Ali said “What's the world coming to if a company can't even use the female form to sell a product anymore?!”
When you see 2 sheep in the next issue of the SR magazine saying “Need more RAM?” You’ll know why! :-)
Thanks for Reading
Dav1d
---
And if you feel like complaining about a company
Then here’s the address:
Advertising Standards Authority
2 Torrington Place
London
WC1E 7HW
Enjoy! :-)
LOL
Lets start a petition against them :D
Lets start a petition against them :D
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