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"Sony price drop?"

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Sat 04/08/01 at 21:12
Regular
Posts: 787
Apparently, according to my dad (who works with the stockmarket and stuff) Sony were recently, and still are, being taken to court over their prices.

It turns out that their prices are way too high (they can do this because they don't have any competitors at the moment) and this has lead to them being forced to lower them very soon. Yes, that means everything Sony will be cheaper - PS2, games, preperals, the lot.

Has anybody else heard of this?


P.S. Oh, and stop talking about GT3 as its making me jeolous (mine hasnt arrived through the letterbox yet).
Sun 05/08/01 at 12:46
Regular
"Eff, you see, kay?"
Posts: 14,156
The whole court thing is about a price fixing cartel between the major record labels, which includes Sony. This mainly affects music CDs.
Sun 05/08/01 at 01:50
"High polygon count"
Posts: 15,624
Or†ega wrote:
> So why did sony cut the price of the console?

The official line was that the price cut was due to the exchange rates, that would make sense generally, as they had received a lot of flak (unfairly, in my opinion) about the price of the machine.


> the demand of the console would still have been very
> high. They dont really have any competition at all at
> the moment. And wont have in this country until at least February 2002.

Very true. It seems likely, though, that they dropped the 'standalone' price of the machine to pave way for the GT3 bundle. They knew that GT3 was going to sell lots of PS2's, and a bundle at £299 instead of £329 (or there-abouts) would be even more enticing to those wanting to buy a machine specifically for that game.


> The only ting i can think of is that sony want to pump put as
> many consoles as possible before the other consoles enter the market.

Quite possible... but that's just good business sense. Expect to see yet another price-drop around the time the Xbox and Gamecube hit the market - if not before. Sony have said not to expect another price-drop this year, but you never can tell!
Sun 05/08/01 at 01:08
Regular
Posts: 15,579
So why did sony cut the price of the console? the demand of the console would still have been very high. They dont really have any competition at all at the moment. And wont have in this country until at least February 2002.

The only ting i can think of is that sony want to pump out as many consoles as possible before the other consoles enter the market.
Sun 05/08/01 at 00:51
"High polygon count"
Posts: 15,624
No console manufacturer ever makes a profit from the hardware - well, not much.

The 'real' profits from consoles are made through the games. Any company wishing to publish a game on a console must pay a licence fee to the manufacturer - Sony, Nintendo, and Sega. That's why the console version of games costs more than the PC version.

Most consoles are sold at minimal profit, but in Sony's case, the PS2 has been sold at a loss since launch. They may eventually make a small profit from the machine, as production costs fall over time - but the machine has been sold at a loss since launch.
Sun 05/08/01 at 00:43
Posts: 0
So it cost's Sony £269.00 to make a Playstation2 and a Dual Shock controller does it?
Thats what I paid for mine and I seriously doubt it cost Sony that.
Whats the point in selling something that you make no profit from??
Not even Oxfam are that generous!
Sat 04/08/01 at 23:01
Regular
Posts: 15,579
sony are selling the machine less than it costs to make?
Sat 04/08/01 at 22:42
"High polygon count"
Posts: 15,624
No offence to Namostar, but it sounds like nonsense to me.

You can't take a company to court simply because of the price of their stuff - especially when that price is actually quite reasonable.

It never happened over the PS1, which offered less for the same price, so why would it happen for the PS2? Especially as Sony are selling the machine for less than it costs to make it.
Sat 04/08/01 at 22:41
Regular
"Look!!! Changed!!!1"
Posts: 2,072
No matter what market you look at, Sony have competitors. Unless a whole industry is being investigated for price fixing (which is what I think is actually happening in the electronic industry as a whole) I can't see how Sony could keep their prices artifically high without going down the pan rather sharpish.
Sat 04/08/01 at 21:50
Regular
"Back For Good"
Posts: 3,673
Sony may charge sky high prices for their hardware but the game are ever so cheao compared to past consoles and the N64.
Sat 04/08/01 at 21:16
Regular
"You Bum!!"
Posts: 3,740
Thats good news.Cheaper games will certainly appeal to me.But the price cuts may also leave Sony with less money and it will take longer for developers to make great games because of the cost

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