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"Nintendo's third party battle: How they won Namco"

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Mon 05/04/04 at 11:27
Regular
Posts: 18,185
Sony offer third parties one hell of a deal on their system, "Make games for us and you'll make money!"

Sadly this is an offer Nintendo cannot offer. Acclaim, Codemasters, Eidios etc... are just 3 developers that are well aware that developing for Nintendo's system is like throwing away money. Nintendo fans buy the Nintendo console for the Nintendo games. Sad but true, the only games that ever seem to make any considerable profit on a Nintendo console are Nintendo games.

This needs to change.

So Nintendo try and sell third party games. You remember those cool EA adverts we often get lately, such as the one for Everything or Nothing. There were 2 types of adverts for that, one advertiseing it on ALL systems and another advertiseing it only with a Gamecube logo. Why? Because one advert (the one with all console logos) was created by EA... the other by Nintendo. It really is Nintendo selling other peoples titles.

Konami was another developer that had near enough stopped support of Nintendo with all their major franchises. Nintendo offered them a deal, THEY would develop the game, they'd pay for the development and offer Konami the game to create. Certainly Konami will keep an eye on things but really it was being made by Nintendo developer Silicon Knights. An offer Konami couldn't refuse.

Capcom. Now Capcom was a different affair, Capcom make the Gameboy Zelda games and were allowed to use the Mickey Mouse license at Nintendo's disposal. Because of this, and the aid of a bit of money, Capcom decided to create a list of exclusive software for the Gamecube. Considering we got one title from them on the N64 (a 2 year old one at that) we were greatly privaliged.

Square. Square was probably the biggest push Nintendo have made. The company was in finacial trouble after their failed film, Square had to sell some shares to Sony and merge with Enix in order to stay afloat. Another thing that could help would be producing older titles for the money making Gameboy Advance. Of course this meant appologising to their old friend... Nintendo. But, surprisingly, Nintendo were willing... on one condition, Square make a Gamecube game, a GBA-GC connection game. Gamecube titles don't normally make a profit SO Nintendo offered them an offer once again they cannot refuse. For starters money from the Q fund can be used to help develop the game, secondly Nintendo would publish the game and advertise it AND Nintendo would offer a free link lead with the game... again another selling point. And it worked, the game sold very well worldwide despite it being a GBA-GC connection game.

SEGA have been offered a lot from Nintendo too. For starters Nintendo were helping as soon as they went third party, offering F Zero as a game they could develop and even hyped up SEGA's franchises on the Gamecube including Sonic and now the Nintendo cult following of Super Monkey Ball. Nintendo and SEGA's relationship is strong, Sammy maybe damaging it slightly... but expect Sonic Team and Amusement Vision to forever be at Nintendo's side.

Yes Nintendo have let Acclaim, Eidios and Codemasters slip... Eidios of course offer us Hitman (and not a lot else) and Codemasters occasionally create a decent title. But Nintendo have managed to keep a grip on some major developers. Nintendo also do a small deal with Ubi-soft from time to time, offering GBA-GC support and last years Rayman 3 got a temporary exclusivity deal.

And now for Namco. A company that slated Nintendo during the 64 era... a company that released just the two N64 games... a company that just loves Sony. But when this company was offered a triple deal with Nintendo and SEGA to create the Tri-force arcade board... they couldn't say no. Namco is the strongest example of a Nintendo third party succeess. In one E3 show Namco announced more Nintendo home console titles than they ever released during the 64 era. Nintendo offered them the franchises of Star Fox and Donkey Konga, games that were once developed by Nintendo's ex-other half Rare. Nintendo's main mission was to keep Namco on board by making Namco titles SELL on the Gamecube. Tales of Symphonia in Japan was released with a special memory card and coloured Nintendo console... the game sales went through the roof with Nintendo and Namco's help. Nintendo developed the Konga drums for Donkey Konga and offered them for a next to nothing price with the game. Nintendo also allowed Namco to use Link, a software selling character in his own right, from the Legend of Zelda in Soul Calibur 2. All of this worked... Tales became the fastest selling Gamecube title, Soul Calibur 2 sold more on Nintendo's system in each seperate region than the PS2 and X-box and Donkey Konga did nicely in Japan.

Namco also needed help pushing some of their poorer selling titles such as the multi-format R-Racing which did VERY badly. Again Nintendo tried to help by offering a free game with it, Pacman Vs. Pacman Vs. and Metal Gear Solid are a first for Nintendo, 2 games made by 2 companies... being created by Nintendo. Never before have Nintendo made OTHER developers games. You know it is all good when you see Nintendo figures in Metal Gear Solid... and to hear Mario in a Pacman games shows... that now Nintendo have no Rare... they've made a hell of a load more friends.

But it isn't all good news. Capcom sales are falling, Sammy near enough control SEGA, EA are not creating some games for Nintendo's systemd and Square have yet to announce another Gamecube title.

We'll have to wait till E3.
Tue 06/04/04 at 00:53
Regular
Posts: 18,185
Mav wrote:
> I thought that Burnout 2 and Resident Evil lived up to expectations,
> though?
>
> And didn't TimeSplitters 2 do poorly all round?

Yeah but they all did better on the other systems.

Resident Evil was a chart topping title on the PS2... the game has failed to be the chart topper on the Gamecube... both the re-make and Zero had poor starts with 2,3 and code veronica failing to make the charts.

The re-make did okay, Zero was a dissapointment.... these games are still not doing very well.

4 is likely to change the rule.
Mon 05/04/04 at 12:57
Regular
Posts: 13,611
I thought that Burnout 2 and Resident Evil lived up to expectations, though?

And didn't TimeSplitters 2 do poorly all round?
Mon 05/04/04 at 12:50
Regular
Posts: 18,185
It isn't that though...

Hitman, Burnout, Timesplitters... Resident Evil...

They all suffer on the Nintendo system.
Mon 05/04/04 at 12:39
Regular
Posts: 13,611
Dringo wrote:
> Sony offer third parties one hell of a deal on their system,
> "Make games for us and you'll make money!"
>
> Sadly this is an offer Nintendo cannot offer. Acclaim, Codemasters,
> Eidios etc... are just 3 developers that are well aware that
> developing for Nintendo's system is like throwing away money.
> Nintendo fans buy the Nintendo console for the Nintendo games. Sad
> but true, the only games that ever seem to make any considerable
> profit on a Nintendo console are Nintendo games.
>
> This needs to change.

Or perhaps the development companies need to start making better games?
Mon 05/04/04 at 12:23
Regular
Posts: 18,185
Ashman wrote:
> Geist is a Nintendo game I think...

Geist is being developed by N-Space

Actually thinking about it MArio Party is made by Hudson.
Mon 05/04/04 at 11:54
Regular
"bei-jing-jing-jing"
Posts: 7,403
Geist is a Nintendo game I think...
Mon 05/04/04 at 11:48
Regular
Posts: 18,185
The entire year is filled with third party software.

We just had Crystal Chronicles, Metal Gear Solid and Harvest Moon...

We're gonna get Donkey Konga, Starfox 2, Resident Evil 4, Killer 7, Geist, Virtual Fighter RPG, Tales of Symphonia, Baton Kaios, Super Monkey Ball 3

Nintendo are offering Paper Mario 2, Pikmin 2 and Metroid Prime 2.

It is a third party year... at E3 I'm expecting a new Konami game, 2 titles from Zoonami, a new Capcom title... something else from Namco.

And dammit a new Square game.
Mon 05/04/04 at 11:43
Regular
Posts: 10,437
I'd love to say it's looking up, but on the horizon there are little 3rd party games to be seen. No doubt E3 will change that, and maybe, just maybe, Nintendo still has enough time to turn their situation around.

Good post.
Mon 05/04/04 at 11:41
Regular
"bei-jing-jing-jing"
Posts: 7,403
Namco are helping to keep Nintendo a flaot in many ways, as are Square, with the great Donkey Konga and Final Fantasy: CC. Lets just hope EA don't decide to go Xbox and PS2 Only.

With the GBA a strong force, maybe Nintendo should say that if a company is gunna create for the handheld wonder, then they must create for the Gamecube too, as the GBA has a LOT of pulling power.
Mon 05/04/04 at 11:36
"I love yo... lamp."
Posts: 19,577
What encourages me most, is there are signs that Nintendo have lost their feeling of invincibility. During the N64 years, Nintendo were far too arrogant a company. They are losing that, and because they are trying new things, that is why they are doing better now than previously.

But they can't rest on their laurels. Sony have other divisions and MS have $50 billion in the bank. Nintendo need to be much bigger with the N5. They need the installed user base. They got to keep it up.

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