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A trailer is an important part of a film’s marketing. Trailers are designed to make the public aware of a film’s existence and also to promote the film as widely as possible. This will raise the chances of the film’s success, therefore increasing the profits to the movie studio.
Trailers are usually about two minutes long. During this short space of time, the trailer must give an idea of what the film is about, show the genre, tell the audience whether or not there are any big stars in it or a popular director and lastly, show what visual style the film will take. If all this is included in that short space of time then the audience will have a good idea whether or not it is a film that will appeal to them.
Another thing that should be taken into account is when to show the trailer. There is no use putting on the trailer to a ‘U’ rated animated Disney film like ‘The Emperors New Groove’, before an ‘18’ rated horror film like ‘Ring’. It would be much better to put the trailer on before a similar film is about to start. That way, the target audience will be the ones who see it rather than people who are not likely to be interested in that particular genre.
Different shots are used different types of trailers which relates to that particular genre. Jump shots for example, are used a lot in trailers for fast paced, action films since they giver a sense of speed and action. Mixed shots and fade shots on the other hand are used much more in the trailers for romantic films. They are much slower than jump shots and are therefore much more suited to the genre.
There are two different types of trailers. There are teaser trailers that are released a long time before the film is due out in the cinemas. These ‘teasers’ are1 very short and their job is just to give a small taster of what to expect from that particular film. They give a very sketchy release date and usually pose questions about the film, which will only be answered when either the film or full trailer is released. This is the second type of trailer, the full trailer. These are much longer than teaser trailers and give a much more specific release date for the film as they are released very soon before the film itself comes out in the cinemas. Since these trailers are much longer, more can be fit in. The genre of the film is expressed to the audience by what is in the trailer. The actors will be written on screen, either in the small text at the end of the trailer or, if the stars are well known, then they will usually be written during the trailer in large text so they are seen and instantly recognized. (If there is a voice over, then the stars names will usually be spoken aloud.) The basic plot outline is usually told as well although not always.
Imagine if there were no movie trailers. How would we ever get to know about new films if trailers did not exist? We would never get to see films which did not have a lot of hype like Memento for example. Quality film, but would you have seen it were it not for the trailer you saw? So you see, trailers are vital but we don't see just how important they really are. Without them, we would never see some great films (and probably never see some poorer ones either).
Trailers are usually about two minutes long. During this short space of time, the trailer must give an idea of what the film is about, show the genre, tell the audience whether or not there are any big stars in it or a popular director and lastly, show what visual style the film will take. If all this is included in that short space of time then the audience will have a good idea whether or not it is a film that will appeal to them.
Another thing that should be taken into account is when to show the trailer. There is no use putting on the trailer to a ‘U’ rated animated Disney film like ‘The Emperors New Groove’, before an ‘18’ rated horror film like ‘Ring’. It would be much better to put the trailer on before a similar film is about to start. That way, the target audience will be the ones who see it rather than people who are not likely to be interested in that particular genre.
Different shots are used different types of trailers which relates to that particular genre. Jump shots for example, are used a lot in trailers for fast paced, action films since they giver a sense of speed and action. Mixed shots and fade shots on the other hand are used much more in the trailers for romantic films. They are much slower than jump shots and are therefore much more suited to the genre.
There are two different types of trailers. There are teaser trailers that are released a long time before the film is due out in the cinemas. These ‘teasers’ are1 very short and their job is just to give a small taster of what to expect from that particular film. They give a very sketchy release date and usually pose questions about the film, which will only be answered when either the film or full trailer is released. This is the second type of trailer, the full trailer. These are much longer than teaser trailers and give a much more specific release date for the film as they are released very soon before the film itself comes out in the cinemas. Since these trailers are much longer, more can be fit in. The genre of the film is expressed to the audience by what is in the trailer. The actors will be written on screen, either in the small text at the end of the trailer or, if the stars are well known, then they will usually be written during the trailer in large text so they are seen and instantly recognized. (If there is a voice over, then the stars names will usually be spoken aloud.) The basic plot outline is usually told as well although not always.
Imagine if there were no movie trailers. How would we ever get to know about new films if trailers did not exist? We would never get to see films which did not have a lot of hype like Memento for example. Quality film, but would you have seen it were it not for the trailer you saw? So you see, trailers are vital but we don't see just how important they really are. Without them, we would never see some great films (and probably never see some poorer ones either).
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I would say that trailers are only there to give the viewers at home an understanding of the cast. The successful movies like 'The Matrix' had superb celebs init. The viewers at home knew this because they had seen the teaser trailer weeks before the movie was released and knew the cast.
For a successful trailer, I would think the main thing to put into it would be short but amazing clips, such as fighting or action. Not a clip that nobody understands unless thay watch the movie first.
I would also include the best money music can bye for it. Top bands get people interested, musicians dont do these things for free so it will give you the understanding that the movie is expensive and worthwile going to see.
The best trailers that have lately come out, are probably 'The Matrix' and 'Gladiator'. This is only because I am a fan of action films, so when I see the trailers with the action sequences and special effects I get a buzz and want to see it. 'The Matrix' trailer was different compared to all others, it showed Keanu Reeves as an action actor. This was strange I thought, because I always thought Reeves was into comedy (Bill and Ted).
'Gladiator' - This trailer surprised me, I was not a very big fan of Russell Crowe at the time, but the trailer convinced me into going to see how he performed in 'Gladiator'. If it wasnt for the trailer, Russell Crowe woudnt be in my top 3 actors list. The trailer really did open my eyes as I saw the special effects used to create the massive orena.
I agrea that trailers are mainly just for advertisement, rather than promotion. Every person that see's a good movie's trailer will always see the production company which is a massive advertisement when you think that millions of people that see the trailer see the production name.
For a successful trailer, I would think the main thing to put into it would be short but amazing clips, such as fighting or action. Not a clip that nobody understands unless thay watch the movie first.
I would also include the best money music can bye for it. Top bands get people interested, musicians dont do these things for free so it will give you the understanding that the movie is expensive and worthwile going to see.
The best trailers that have lately come out, are probably 'The Matrix' and 'Gladiator'. This is only because I am a fan of action films, so when I see the trailers with the action sequences and special effects I get a buzz and want to see it. 'The Matrix' trailer was different compared to all others, it showed Keanu Reeves as an action actor. This was strange I thought, because I always thought Reeves was into comedy (Bill and Ted).
'Gladiator' - This trailer surprised me, I was not a very big fan of Russell Crowe at the time, but the trailer convinced me into going to see how he performed in 'Gladiator'. If it wasnt for the trailer, Russell Crowe woudnt be in my top 3 actors list. The trailer really did open my eyes as I saw the special effects used to create the massive orena.
I agrea that trailers are mainly just for advertisement, rather than promotion. Every person that see's a good movie's trailer will always see the production company which is a massive advertisement when you think that millions of people that see the trailer see the production name.
A trailer is an important part of a film’s marketing. Trailers are designed to make the public aware of a film’s existence and also to promote the film as widely as possible. This will raise the chances of the film’s success, therefore increasing the profits to the movie studio.
Trailers are usually about two minutes long. During this short space of time, the trailer must give an idea of what the film is about, show the genre, tell the audience whether or not there are any big stars in it or a popular director and lastly, show what visual style the film will take. If all this is included in that short space of time then the audience will have a good idea whether or not it is a film that will appeal to them.
Another thing that should be taken into account is when to show the trailer. There is no use putting on the trailer to a ‘U’ rated animated Disney film like ‘The Emperors New Groove’, before an ‘18’ rated horror film like ‘Ring’. It would be much better to put the trailer on before a similar film is about to start. That way, the target audience will be the ones who see it rather than people who are not likely to be interested in that particular genre.
Different shots are used different types of trailers which relates to that particular genre. Jump shots for example, are used a lot in trailers for fast paced, action films since they giver a sense of speed and action. Mixed shots and fade shots on the other hand are used much more in the trailers for romantic films. They are much slower than jump shots and are therefore much more suited to the genre.
There are two different types of trailers. There are teaser trailers that are released a long time before the film is due out in the cinemas. These ‘teasers’ are1 very short and their job is just to give a small taster of what to expect from that particular film. They give a very sketchy release date and usually pose questions about the film, which will only be answered when either the film or full trailer is released. This is the second type of trailer, the full trailer. These are much longer than teaser trailers and give a much more specific release date for the film as they are released very soon before the film itself comes out in the cinemas. Since these trailers are much longer, more can be fit in. The genre of the film is expressed to the audience by what is in the trailer. The actors will be written on screen, either in the small text at the end of the trailer or, if the stars are well known, then they will usually be written during the trailer in large text so they are seen and instantly recognized. (If there is a voice over, then the stars names will usually be spoken aloud.) The basic plot outline is usually told as well although not always.
Imagine if there were no movie trailers. How would we ever get to know about new films if trailers did not exist? We would never get to see films which did not have a lot of hype like Memento for example. Quality film, but would you have seen it were it not for the trailer you saw? So you see, trailers are vital but we don't see just how important they really are. Without them, we would never see some great films (and probably never see some poorer ones either).
Trailers are usually about two minutes long. During this short space of time, the trailer must give an idea of what the film is about, show the genre, tell the audience whether or not there are any big stars in it or a popular director and lastly, show what visual style the film will take. If all this is included in that short space of time then the audience will have a good idea whether or not it is a film that will appeal to them.
Another thing that should be taken into account is when to show the trailer. There is no use putting on the trailer to a ‘U’ rated animated Disney film like ‘The Emperors New Groove’, before an ‘18’ rated horror film like ‘Ring’. It would be much better to put the trailer on before a similar film is about to start. That way, the target audience will be the ones who see it rather than people who are not likely to be interested in that particular genre.
Different shots are used different types of trailers which relates to that particular genre. Jump shots for example, are used a lot in trailers for fast paced, action films since they giver a sense of speed and action. Mixed shots and fade shots on the other hand are used much more in the trailers for romantic films. They are much slower than jump shots and are therefore much more suited to the genre.
There are two different types of trailers. There are teaser trailers that are released a long time before the film is due out in the cinemas. These ‘teasers’ are1 very short and their job is just to give a small taster of what to expect from that particular film. They give a very sketchy release date and usually pose questions about the film, which will only be answered when either the film or full trailer is released. This is the second type of trailer, the full trailer. These are much longer than teaser trailers and give a much more specific release date for the film as they are released very soon before the film itself comes out in the cinemas. Since these trailers are much longer, more can be fit in. The genre of the film is expressed to the audience by what is in the trailer. The actors will be written on screen, either in the small text at the end of the trailer or, if the stars are well known, then they will usually be written during the trailer in large text so they are seen and instantly recognized. (If there is a voice over, then the stars names will usually be spoken aloud.) The basic plot outline is usually told as well although not always.
Imagine if there were no movie trailers. How would we ever get to know about new films if trailers did not exist? We would never get to see films which did not have a lot of hype like Memento for example. Quality film, but would you have seen it were it not for the trailer you saw? So you see, trailers are vital but we don't see just how important they really are. Without them, we would never see some great films (and probably never see some poorer ones either).
Page: