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This is from gamespot.com
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According to a report from Reuters, Sony will cut the price of the PlayStation 2 from $320 to $281.70 in Japan. The price change is scheduled to take place tomorrow, June 29. It was expected that Sony would eventually lower the price of the PlayStation 2 to compete with the impending launches of the Nintendo GameCube and Microsoft Xbox, but the price drop came more quickly than expected.
Representatives from SCEA stated that it is comfortable with sales of the PlayStation 2 in the US and has no current plans to make price reductions. An international Sony representative stated that each Sony subsidiary would have to decide for itself whether to lower the price of the PlayStation 2 in other territories. Sony stated that the price drop will have little effect on the company's bottom line in Japan.
Sony also announced that it has sold 9.2 million PlayStation 2 units worldwide as of March 31, 2001, and it hopes to sell 20 million more units this fiscal year. Of the 9.2 million units, 3.34 million units have been sold in Japan. Nobumasa Morimoto, an analyst at Tokyo-Mitsubishi Securities, believes that Sony will have to drop the price even further to reach the mass market. "From the long-term perspective, it's better for Sony to drastically slash the price so that they could expand users. For instance, 35,000 yen is not the price kids can afford," he said. "So far, only two software titles have become a big hit, selling more than 1 million."
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According to a report from Reuters, Sony will cut the price of the PlayStation 2 from $320 to $281.70 in Japan. The price change is scheduled to take place tomorrow, June 29. It was expected that Sony would eventually lower the price of the PlayStation 2 to compete with the impending launches of the Nintendo GameCube and Microsoft Xbox, but the price drop came more quickly than expected.
Representatives from SCEA stated that it is comfortable with sales of the PlayStation 2 in the US and has no current plans to make price reductions. An international Sony representative stated that each Sony subsidiary would have to decide for itself whether to lower the price of the PlayStation 2 in other territories. Sony stated that the price drop will have little effect on the company's bottom line in Japan.
Sony also announced that it has sold 9.2 million PlayStation 2 units worldwide as of March 31, 2001, and it hopes to sell 20 million more units this fiscal year. Of the 9.2 million units, 3.34 million units have been sold in Japan. Nobumasa Morimoto, an analyst at Tokyo-Mitsubishi Securities, believes that Sony will have to drop the price even further to reach the mass market. "From the long-term perspective, it's better for Sony to drastically slash the price so that they could expand users. For instance, 35,000 yen is not the price kids can afford," he said. "So far, only two software titles have become a big hit, selling more than 1 million."
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PS2. £229. By November 5th.
(I said that about 6 months ago but can't be bothered to dig up the old topic.)
(I said that about 6 months ago but can't be bothered to dig up the old topic.)
Goatboy wrote:
> This is from gamespot.com
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"So far, only two software titles have
> become a big hit, selling more than 1 million."
Hmmmmmm. Looks like they need to release higher quality software rather than reduce the price.
Sales won't increase until people can get the games they want, although things are looking up with GT3 due shortly.
> This is from gamespot.com
-
"So far, only two software titles have
> become a big hit, selling more than 1 million."
Hmmmmmm. Looks like they need to release higher quality software rather than reduce the price.
Sales won't increase until people can get the games they want, although things are looking up with GT3 due shortly.
The price drop in Japan may also be linked to the drop here. SCEE said when they dropped the price that it was due to the wekening of the pound and euro against the yen. If this is true, then maybe some of the parts for Japanese PS2 have just been shipped from Europe to Japan as they would be slightly cheaper in certain countries!!
I amn't going to pretend to understant world economics on that sort of level, and I very much doubt most people do, but if anyone knows the situation between the yen and euro/£, then let us know.
I amn't going to pretend to understant world economics on that sort of level, and I very much doubt most people do, but if anyone knows the situation between the yen and euro/£, then let us know.
They drop the price to meet the other consoles, but it looks like the current minor drop is to grab a few more people before the launch of the other machines, and because they can.
Once the user base is up and games are selling, Sony can reduce the costs as they are making enough on the games. The PS1 was £300 when it was released but now they make so much cash from the games they do not have to worry so much on the console profits.
Once the user base is up and games are selling, Sony can reduce the costs as they are making enough on the games. The PS1 was £300 when it was released but now they make so much cash from the games they do not have to worry so much on the console profits.
This is from gamespot.com
-
According to a report from Reuters, Sony will cut the price of the PlayStation 2 from $320 to $281.70 in Japan. The price change is scheduled to take place tomorrow, June 29. It was expected that Sony would eventually lower the price of the PlayStation 2 to compete with the impending launches of the Nintendo GameCube and Microsoft Xbox, but the price drop came more quickly than expected.
Representatives from SCEA stated that it is comfortable with sales of the PlayStation 2 in the US and has no current plans to make price reductions. An international Sony representative stated that each Sony subsidiary would have to decide for itself whether to lower the price of the PlayStation 2 in other territories. Sony stated that the price drop will have little effect on the company's bottom line in Japan.
Sony also announced that it has sold 9.2 million PlayStation 2 units worldwide as of March 31, 2001, and it hopes to sell 20 million more units this fiscal year. Of the 9.2 million units, 3.34 million units have been sold in Japan. Nobumasa Morimoto, an analyst at Tokyo-Mitsubishi Securities, believes that Sony will have to drop the price even further to reach the mass market. "From the long-term perspective, it's better for Sony to drastically slash the price so that they could expand users. For instance, 35,000 yen is not the price kids can afford," he said. "So far, only two software titles have become a big hit, selling more than 1 million."
-
According to a report from Reuters, Sony will cut the price of the PlayStation 2 from $320 to $281.70 in Japan. The price change is scheduled to take place tomorrow, June 29. It was expected that Sony would eventually lower the price of the PlayStation 2 to compete with the impending launches of the Nintendo GameCube and Microsoft Xbox, but the price drop came more quickly than expected.
Representatives from SCEA stated that it is comfortable with sales of the PlayStation 2 in the US and has no current plans to make price reductions. An international Sony representative stated that each Sony subsidiary would have to decide for itself whether to lower the price of the PlayStation 2 in other territories. Sony stated that the price drop will have little effect on the company's bottom line in Japan.
Sony also announced that it has sold 9.2 million PlayStation 2 units worldwide as of March 31, 2001, and it hopes to sell 20 million more units this fiscal year. Of the 9.2 million units, 3.34 million units have been sold in Japan. Nobumasa Morimoto, an analyst at Tokyo-Mitsubishi Securities, believes that Sony will have to drop the price even further to reach the mass market. "From the long-term perspective, it's better for Sony to drastically slash the price so that they could expand users. For instance, 35,000 yen is not the price kids can afford," he said. "So far, only two software titles have become a big hit, selling more than 1 million."
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