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"I got the wierdest bit of advertising from Sony today!!"

It was disguised as a Pen Pal letter from a 14 year old Italian saying he was my biggest fan and that I had to win the F1 comp for him, it also came with what is supposed to be a page ripped out of a magazine. It's got an interview with Jenson Button who completed a lap on the Spa circuit in 1:55:17 secs. You have to try out this lap and post your scores highest ones get taken to Silverstone for the UK Final, against J Button himself, and the winner gets taken to Indianapolis 500 for the World final.

i got it to

here is a link to it, i scanned it in,


http://sd3o.hypermart.net/weird.jpg

Haha!

Lol at wookie

Well I guess you know how to spot a mail bomb don't you Wookie (haha)
Hey at least someone is taking note of what they are opening

One of the tabloid comics ran a very small article on this over the weekend.

Apparently Sony had a large number of complaints about it, mostly from the parents of kids who received the mailing. Makes you wonder just how daft some people are.

While it was a very clever and well executed advertising campaign, here's "Wookiee's 5-Step Guide to Realising it was an Advertisement" - in reverse order of 'obviousness':

5. The edge of the 'torn out' magazine page was obviously cut and not ripped.

4. It was supposedly torn from a notepad, but the tear-off at the top was cut perfectly.

3. The letter was clearly not hand-written as there were no indentations on the paper.

2. It had a UK return address.

And the number one reason that any half-wit should have known it wasn't genuine is...

1. It was an air-mail envelope, received in the UK... with a UK 1st-class stamp.

M16 wrote:

I got the letter yesterday...is it legal to do it?

I got the letter as well although I don't see what the problem is with legality....it's only a bit clever marketing, very well put together I thought.

I went to the website and noticed that the release date for F1 2001 for the PS2 is the 23rd May which is today, although SR, EB, Game etc have all said the 25th.

Did anyone else notice this?

Bonus wrote:
> It was disguised as a Pen Pal letter from a 14 year old Italian
> saying he was my biggest fan and that I had to win the F1 comp for
> him, it also came with what is supposed to be a page ripped out of a
> magazine. It's got an interview with Jenson Button who completed a
> lap on the Spa circuit in 1:55:17 secs. You have to try out this
> lap and post your scores highest ones get taken to Silverstone for
> the UK Final, against J Button himself, and the winner gets taken to
> Indianapolis 500 for the World final.

Im glad I wasn't teh only one who got this!!

I got the letter yesterday...is it legal to do it?

They have gove to a great deal just to try and sell a game, haven't they!

I don't think it was Sony's idea, but GAME's.

I've had it pre-ordered from, ahem Game ahem.

Haven't you got your game yet? I got mine yesterday and was very surprised that SR had sent it to me a week early!!
We are talking about Formula One 2001 made by Sony's Studio Liverpool aren't we?
Good.
I havent tryed to beat that time yet, but there's no point because the site to post them on isn't up and running yet.

double weird