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Sometimes something comes along that you just can't quite believe.
Bill Gates, listed in Forbes Magazine as the world's richest man with stock options valued at more than $63 billion, will be baring it all for Fortune as part of a public relations campaign to remake Microsoft's and Gate's image as entities that are completely open and honest with the public.
"I felt very comfortable with the whole photo shoot," said Gates, 45. "Nothing was done in a distasteful way that could be declared as anything less than art."
Among the photos is Gates lying nude on a beach with computer monitors strategically placed around his body to block the view of his private areas.
The most racy of photos is a behind shot of Gates covered in body paint in the shape of the Microsoft logo across his back and buttocks, said Fortune photographer Mary Ellen Hunt, who has worked with body paint artist Derek Moore on previous body paint photo-shoots with Sports Illustrated models.
"Gates was a natural," said Hunt. "Very photogenic and surprisingly not shy about his body.
"This will really show the public a softer side of Gates that hasn't been seen before."
The cover features Gates wearing only a pair of boxers over a very well built body. Gates has apparently been making use of his $10 million home gym.
Microsoft shares rose ¾ of a point to 74.25 with the news.
Possibly not true.