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"Topless women"

BBC Article

Danish road safety officials have come up with a novel way of warning motorists about the dangers of speeding - by using topless blonde women.

They have produced a spoof news report where the blondes carry road signs showing the Danish speed limit: 50km/h.

The video - posted on the web - is aimed at grabbing the attention of young male drivers, but feminists say they hate it.

Speeding has been blamed for 25% of road deaths in Denmark.

Julia Pauli of the Danish road safety council told the BBC that the reaction to the Speedbandits video had been mostly positive.

"If you want to reach the young people, you have to communicate on their conditions... So, topless women are working," she said.

She said the advertising campaign had been tested and in the target group it was really positive - more than 50% said they were thinking more about the dangers of speeding when driving.

Asked if the council would consider using a man exposing his bottom to appeal to speeding women drivers, Ms Pauli said: "Maybe. We'll see."

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What a great way to get the message across, they should not only use this method here, but also expand it into other areas. Use topless blonde women to discourage drink driving, smoking, benefit fraud, etc. I'm sure it'll be a great success :-)

BBC Article

Danish road safety officials have come up with a novel way of warning motorists about the dangers of speeding - by using topless blonde women.

They have produced a spoof news report where the blondes carry road signs showing the Danish speed limit: 50km/h.

The video - posted on the web - is aimed at grabbing the attention of young male drivers, but feminists say they hate it.

Speeding has been blamed for 25% of road deaths in Denmark.

Julia Pauli of the Danish road safety council told the BBC that the reaction to the Speedbandits video had been mostly positive.

"If you want to reach the young people, you have to communicate on their conditions... So, topless women are working," she said.

She said the advertising campaign had been tested and in the target group it was really positive - more than 50% said they were thinking more about the dangers of speeding when driving.

Asked if the council would consider using a man exposing his bottom to appeal to speeding women drivers, Ms Pauli said: "Maybe. We'll see."

----

What a great way to get the message across, they should not only use this method here, but also expand it into other areas. Use topless blonde women to discourage drink driving, smoking, benefit fraud, etc. I'm sure it'll be a great success :-)

Machie wrote:
> The video - posted on the web - is aimed at grabbing the
> attention of young male drivers, but feminists say they hate
> it.


Yea, jealousy is a terrible thing

I know, it would be sexist to stop women from doing ths kind of thing. Everyone has seen that naked man on the lacoste advert. Style style on skin.

Exactly... so what if it's nudity, it has a use! :D

Must be the first time something newsworthy has happened in Denmark in ages, most boring place I've ever been to on "Holiday"!

Oh my god, thats just pathetic... Says alot about men though eh?

I mean come on :s

I cant say that even a man with his a**e out would stop me from speeding. (if i was to speed) Not that i drive yet anyway. If they cant see that speeding is wrong, that you get fined, banged up causes accidents and kills. If that doesnt put people off speeding. What the hell do they think a topless woman is going to solve!

I dont know stop speeding, and encourage perverts!

:P

This probably happens in Sweden already (if The Simpsons has taught me anything).

In some cases, this sort of 'method' might actually make people slam down harder on the accelerator, instead of slowing down.

Rai wrote:
> This probably happens in Sweden already (if The Simpsons has
> taught me anything).

I know what one your talking about :D

Seraphim wrote:
> I dont know stop speeding, and encourage perverts!
>
> :P

I don't drive, but if I'd decided to speed (Knowing me, to see how fast a car can go... obviously somewhere and sometime nice and quiet), that would certainly make me start braking! It's a matter of making stuff eye-catching, as I guess it mostly must be men that speed...

I'd see how many I could knock over :D

Also, wouldn't they cause people to get distracted and steer in a different direction without knowing it?

...like on top of the women?