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Forget terrorism, obesity, global warming and the Russians. The end of the world is nigh and it's all down to Sony and the increasingly bizarre PS3 frenzy. The US and Japanese launches have given rise to all kinds of silliness, and with Christmas still to come and months 'til the European launch, we can only head for the bunkers with all the canned food we can manage and await the chaos.
There were violent scenes in the United States as fights broke out amongst the crowds of gamers and speculators who had been queuing up to a week to get hold of a PS3. One man was shot by a gang attempting to relieve the queuing hoards of their savings outside a branch of Wal-Mart, and another PS3 queue was subjected to an amusing drive-by BB gun attack.
The Japanese launch was followed last week by a plague of imported PS3s, that infected Ebay on a biblical scale. One British bidder paid almost £8000 for a console, and Ebay apparently stopped an auction for a 60Gb model when bidding reached $89 million.
In the midst of the absurdity, two Canadian teenagers found an excellent way of drawing attention to themselves. Their social experiment involved waiting for 2 days to buy a PS3, only to destroy it with a sledgehammer in order to monitor the reactions of those around them. Apparently the PS3 “held up pretty well. It took about 15 hits to break it”. Given that Sony have not opted to make inch-thick lead casing a new feature of the Playstation, this probably tells us more about the upper body strength of these two idle young lollygaggers than it does about the robust construction of the console. But we have to congratulate Sony for having the foresight to design the PS3 to withstand fisty scuffles between frustrated gamers in the high street. It will be a long 5 months...
I dont think its madness...yeah, its disappointing stuff, but its not like Sony do it on purpose.
Providing they can stay solvent ( :D ) they seem to have the console that's built the most for the 'long-haul'.
Essentially it seems like they're making an early play for the generation of consoles AFTER this one because by then they plan to have a huge user-base and if they can keep the titles coming they may be able to gain back what they're surely to lose this time around.
It's an odd approach and it's seriously risky, but when you think how the PS1 is still going you know that Sony can certainly do longevity.
It's the DS' doing.
A huge launch title, a massive software line up, enough consoles to go around, affordable price and a buzz around the industry.
I read a nice article about the "official start of the next generation console war". It commented on Microsoft's head start being solid but not as good as expected, Nintendo gearing up quickly to catch up on this head start whilst Sony, at least, "showed up".
I am quite looking forward to it.
It'll be interesting to see what the power of word of mouth does in the following months.