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The rules for advertising during this period of build-up to the tournament clearly indicate that all commercials must include some kind of vague football flavour, such as the gurning face of Wayne Rooney floating mysterious in a pool of liquid before a super absorbent paper towel mops him up, or a former footballer playing the fool for no apparent reason.
A spokesperson for the polish, who has asked for the product to remain nameless, claims that they were merely trying to be original, and thought that viewers might not want every single product to try to milk the forthcoming football feast.
However, TV watchdog Churchill from insurance company Churchill (who offer a 10% as long as England remain in the competition) had the following to say, "Oh no, no, no this it not on. TV viewers need to be spoon-fed a very strict diet, and to stray from the football cash-in at such a time is very wrong. I hope to see Mr Sheen cleaning up against the opposition on a dusty football pitch in the near future."
When confronted about revealing the identity of the product in question Churchill was not willing to comment, however, a spokesman for the company did have the following to say, "Churchill may not be able to save your reputation, Mr Sheen, and, unlike David James may not be able to save a 30 yard screamer, but he can save you money on your car insurance."
Both Charlie and Martin Sheen were unavailable for comment, but an agent did say that he doubted that either really cared about the issue.
This post was brought to you by the image of Phil Neville, and a promise of 3% funnier posts until the competition ends. Available from a TV near you soon.
1: 'girlfriend'
2: 'made me'
3: 'once'
You make me sad.
This is just like when my parents split up.
:-P
Lies on so many levels.