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As some of you might know i have recently moved jobs, i now have my own Media Company and we are currently only working with one client but now i am back from Holiday we are looking to expand.
I work with my Dad and our strengths are more the script writing, sales aspect and things like Radio & TV - now i know some web bits and pieces but no where near enough.
We out source all our web work to a company who host the sites of our clients and do all the Search Engine Optimization, or Pay Per Click Campaigns. Plus any ammendments we might need etc etc.
Now SEO is becoming more and more popular from what i have seen and we figured it would make sense to get someone in to be our "Web Guy" so he does all this for us. As we can control it easier and actually know how much time is being spent on what. So to anyone who knows about this could you answer the following please....
How much work needs to be done a week to keep a company near the top of google. Like top 5 (i am talking about searching with things like - Double Glazing Essex, Conservatories Suffolk - not very common things like Dog or Sony as i assume this makes it easier?)
How much would a good SEO / Web person cost a company a year?
How difficult is it to learn the basics to cover them while they are away.
These are a few questions we have got and i figured as some of you are pretty good with computers it is a good place to ask!
Thanks and hope to hear back soon
I work with my Dad and our strengths are more the script writing, sales aspect and things like Radio & TV - now i know some web bits and pieces but no where near enough.
We out source all our web work to a company who host the sites of our clients and do all the Search Engine Optimization, or Pay Per Click Campaigns. Plus any ammendments we might need etc etc.
Now SEO is becoming more and more popular from what i have seen and we figured it would make sense to get someone in to be our "Web Guy" so he does all this for us. As we can control it easier and actually know how much time is being spent on what. So to anyone who knows about this could you answer the following please....
How much work needs to be done a week to keep a company near the top of google. Like top 5 (i am talking about searching with things like - Double Glazing Essex, Conservatories Suffolk - not very common things like Dog or Sony as i assume this makes it easier?)
How much would a good SEO / Web person cost a company a year?
How difficult is it to learn the basics to cover them while they are away.
These are a few questions we have got and i figured as some of you are pretty good with computers it is a good place to ask!
Thanks and hope to hear back soon
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As some of you might know i have recently moved jobs, i now have my own Media Company and we are currently only working with one client but now i am back from Holiday we are looking to expand.
I work with my Dad and our strengths are more the script writing, sales aspect and things like Radio & TV - now i know some web bits and pieces but no where near enough.
We out source all our web work to a company who host the sites of our clients and do all the Search Engine Optimization, or Pay Per Click Campaigns. Plus any ammendments we might need etc etc.
Now SEO is becoming more and more popular from what i have seen and we figured it would make sense to get someone in to be our "Web Guy" so he does all this for us. As we can control it easier and actually know how much time is being spent on what. So to anyone who knows about this could you answer the following please....
How much work needs to be done a week to keep a company near the top of google. Like top 5 (i am talking about searching with things like - Double Glazing Essex, Conservatories Suffolk - not very common things like Dog or Sony as i assume this makes it easier?)
How much would a good SEO / Web person cost a company a year?
How difficult is it to learn the basics to cover them while they are away.
These are a few questions we have got and i figured as some of you are pretty good with computers it is a good place to ask!
Thanks and hope to hear back soon
I work with my Dad and our strengths are more the script writing, sales aspect and things like Radio & TV - now i know some web bits and pieces but no where near enough.
We out source all our web work to a company who host the sites of our clients and do all the Search Engine Optimization, or Pay Per Click Campaigns. Plus any ammendments we might need etc etc.
Now SEO is becoming more and more popular from what i have seen and we figured it would make sense to get someone in to be our "Web Guy" so he does all this for us. As we can control it easier and actually know how much time is being spent on what. So to anyone who knows about this could you answer the following please....
How much work needs to be done a week to keep a company near the top of google. Like top 5 (i am talking about searching with things like - Double Glazing Essex, Conservatories Suffolk - not very common things like Dog or Sony as i assume this makes it easier?)
How much would a good SEO / Web person cost a company a year?
How difficult is it to learn the basics to cover them while they are away.
These are a few questions we have got and i figured as some of you are pretty good with computers it is a good place to ask!
Thanks and hope to hear back soon
It is not actually very hard to learn, it is just incredibly specific. Whereas the subject itself is so broad.
Assuming everyone wants to be ranked by Google, I would advise to make them your main priority. Google themselves have multiple help tools for the average user such as the AdWords Keyword Tool Here. Using that you can find terms to help out.
There are loads of guides most likely online, but here is how I SEO for a specific page.
Choose an overall theme for the page. If your page was about broadband speeds say, you would assume the main phrases would be "broadband speeds" "broadband performance" etc.
Head over to the Keyword tool and get 10-20 of the most searched for terms for your phrases. Use these for the search terms themselves and be sure to include the text in the actual page. Do not use search terms that do not appear in your content.
If you need more specifics say, but I'm sure others can help more than I. That's the one tip I find more helpful than others though.
To employ someone or not? Hmmm it should not really be needed if you have technical knowledge you should be able to learn quickly. In regards to whether its an ongoing need to stay high, it should not require constant updating. (Although I am not positive)
Assuming everyone wants to be ranked by Google, I would advise to make them your main priority. Google themselves have multiple help tools for the average user such as the AdWords Keyword Tool Here. Using that you can find terms to help out.
There are loads of guides most likely online, but here is how I SEO for a specific page.
Choose an overall theme for the page. If your page was about broadband speeds say, you would assume the main phrases would be "broadband speeds" "broadband performance" etc.
Head over to the Keyword tool and get 10-20 of the most searched for terms for your phrases. Use these for the search terms themselves and be sure to include the text in the actual page. Do not use search terms that do not appear in your content.
If you need more specifics say, but I'm sure others can help more than I. That's the one tip I find more helpful than others though.
To employ someone or not? Hmmm it should not really be needed if you have technical knowledge you should be able to learn quickly. In regards to whether its an ongoing need to stay high, it should not require constant updating. (Although I am not positive)
I think we would want someone in for the reason if we had say 5 clients all wanting websites maintained, updated and hosted with SEO going on, then it would be worthwhile paying someone who we controlled to do it and could make extra revenue from it.
I was told that it will be 25k - 30k a year for someone to do SEO.
I really know nothing about it or even websites to be honest. My basic understanding is that you create pages on your website which can't be seen and they have the keywords on or something?? If i am way off then by all means let me know and again treat me as a newbie.
Thanks everyone
I was told that it will be 25k - 30k a year for someone to do SEO.
I really know nothing about it or even websites to be honest. My basic understanding is that you create pages on your website which can't be seen and they have the keywords on or something?? If i am way off then by all means let me know and again treat me as a newbie.
Thanks everyone
Emmie87 wrote:
> My basic understanding is that you create pages on your website which can't be seen and they have the keywords on or something?? If i am way off then by all means let me know and again treat me as a newbie.
-----
Fairly far off I'm afraid :P Sorry. I'm not entirely sure what you mean about creating a page that can't be seen. There certainly are parts of pages that search engines will see, but users won't, if that's what you mean?
In terms of SEO, and ranking well for your chosen terms in search engines, there are so many aspects involved. I'll run through a few here.
Firstly, you need your web page designed, content-rich and coded up.
Secondly, you need to look at your page's META details (page title, keywords etc). If you look at the source code for probably any webpage you come across, you should see tags such as
A lot of 'beginners' tend to stop at just the meta tags/content, but other things that search engines take into consideration are the number of other sites that link to yours, the age of your domain name (it's widely regarded that domains/websites that have been in existance over a number of years are 'trusted' more than newer ones), page URLs, size of website and just a ton of other things.
Basically, it's just a case of doing a lot of reading. Try a few things, and see what works best for you. There's no set way to rank in the top 5 (unless you're trying to rank well for crappy terms), otherwise everyone would use that method, right?
I know my reply is of litle help. It's just not something you can explain in a few paragraphs. I'm sure Garin/Hmmm... will agree... guys...?
> My basic understanding is that you create pages on your website which can't be seen and they have the keywords on or something?? If i am way off then by all means let me know and again treat me as a newbie.
-----
Fairly far off I'm afraid :P Sorry. I'm not entirely sure what you mean about creating a page that can't be seen. There certainly are parts of pages that search engines will see, but users won't, if that's what you mean?
In terms of SEO, and ranking well for your chosen terms in search engines, there are so many aspects involved. I'll run through a few here.
Firstly, you need your web page designed, content-rich and coded up.
Secondly, you need to look at your page's META details (page title, keywords etc). If you look at the source code for probably any webpage you come across, you should see tags such as
<title> and <meta name="keywords"> etc. These are visible to search engines, while only the Page Title is visible to users without looking at the source. Warhunt glossed over this below, but I recommend researching META tags and keyworded content closely for this.A lot of 'beginners' tend to stop at just the meta tags/content, but other things that search engines take into consideration are the number of other sites that link to yours, the age of your domain name (it's widely regarded that domains/websites that have been in existance over a number of years are 'trusted' more than newer ones), page URLs, size of website and just a ton of other things.
Basically, it's just a case of doing a lot of reading. Try a few things, and see what works best for you. There's no set way to rank in the top 5 (unless you're trying to rank well for crappy terms), otherwise everyone would use that method, right?
I know my reply is of litle help. It's just not something you can explain in a few paragraphs. I'm sure Garin/Hmmm... will agree... guys...?
No its cool - i appreciate all the help. I am just trying to understand a bit but i would get taught by whoever we employed. Just didnt know if the 25k - 30k mark was right for someone to do all the web work. So thanks for your help so far guys. its all good information.
So on www.sehbac.com (one of our clients)
i looked at the source on their homepage and it has
at the top, now freeola has a lot more than this in there, am i not looking at it right or is there more details i am missing (i am sure it is not this simple but am i heading in the right direction??)
i looked at the source on their homepage and it has
at the top, now freeola has a lot more than this in there, am i not looking at it right or is there more details i am missing (i am sure it is not this simple but am i heading in the right direction??)
Emmie87 wrote:
> So on www.sehbac.com (one of our clients)
> i looked at the source on their homepage and it has
>
>
>
> at the top, now freeola has a lot more than this in there, am i
> not looking at it right or is there more details i am missing (i
> am sure it is not this simple but am i heading in the right
> direction??)
I wouldn't use the forums SEO as a comparison. These pages are awaiting an SEO freshen up, that's for sure.
What you see in sehbac.com's source is all there is. Nothing gets hidden in the source apart from scripting codes such as PHP which are used to build the page. Search engines will see what you see in the source.
What you see at the top there is the first part of the SEO you'll need to look at, the META keywords and Page Title. These seem perfectly fine if you ask me, but I'd be tempted to add a couple more location-specific keywords, such as 'ipswich double glazing' or 'double-glazing ipswich' (or wherever the company provides its service). This is just my opinion though, others may disagree.
Warhunt posted a link to the Google Keyword Tool earlier, which is very handy. Not only does it provide rough figures for amounts of searches for certain terms, it also provides alternative terms that you may want to optimise for. Just try and make sure everything term you put in your META keywords, appears within your page's content and you should be good to go. Don't overdo it though, if you start spamming keywords around everywhere on your page, you might get marked down by some search engines.
> So on www.sehbac.com (one of our clients)
> i looked at the source on their homepage and it has
>
>
>
> at the top, now freeola has a lot more than this in there, am i
> not looking at it right or is there more details i am missing (i
> am sure it is not this simple but am i heading in the right
> direction??)
I wouldn't use the forums SEO as a comparison. These pages are awaiting an SEO freshen up, that's for sure.
What you see in sehbac.com's source is all there is. Nothing gets hidden in the source apart from scripting codes such as PHP which are used to build the page. Search engines will see what you see in the source.
What you see at the top there is the first part of the SEO you'll need to look at, the META keywords and Page Title. These seem perfectly fine if you ask me, but I'd be tempted to add a couple more location-specific keywords, such as 'ipswich double glazing' or 'double-glazing ipswich' (or wherever the company provides its service). This is just my opinion though, others may disagree.
Warhunt posted a link to the Google Keyword Tool earlier, which is very handy. Not only does it provide rough figures for amounts of searches for certain terms, it also provides alternative terms that you may want to optimise for. Just try and make sure everything term you put in your META keywords, appears within your page's content and you should be good to go. Don't overdo it though, if you start spamming keywords around everywhere on your page, you might get marked down by some search engines.
So (sorry to go on and probably sound stupid)
Those META Keywords are what google is going to find, and as such the more relevant words you have in there the better but then not to overdo it. It just seems like there should be a lot more than what is in there. Such as - Conservatories Ipswich, Conservatories Suffolk etc
But nothing like that is there, yet we pay out a lot of money for people to do this SEO and aim to get us as near the top of google as possible. I think we may have to loose them. Employ someone as our web person and have them do SEO aswell. Just then we can offer complete web media aswell.
Those META Keywords are what google is going to find, and as such the more relevant words you have in there the better but then not to overdo it. It just seems like there should be a lot more than what is in there. Such as - Conservatories Ipswich, Conservatories Suffolk etc
But nothing like that is there, yet we pay out a lot of money for people to do this SEO and aim to get us as near the top of google as possible. I think we may have to loose them. Employ someone as our web person and have them do SEO aswell. Just then we can offer complete web media aswell.
It's a good idea. SEO is wrapped up in Marketing so you could look at that. Make it broad if you wish to do non internet advertising like?
Google is actually very sophisticated in design but it does follow a set of rules like anything else. Get these rules in your head and its very simple. :D
How difficult it is depends on how far you want to go.
Google is actually very sophisticated in design but it does follow a set of rules like anything else. Get these rules in your head and its very simple. :D
How difficult it is depends on how far you want to go.
Pay someone who has proven results and ask to speak to several of their past clients to see what their track record is like. Some SEO guys like being hired in a freelance way, or part time to do a few hours a week on a site.
The SEO field is quite specific nowadays and the best experts of the field would probably not specialize in much else (you mentioned maintaining websites and hosting) so perhaps hiring freelance would be the cheapest way since I doubt you have that many sites for an SEO expert to spend 5 days a week promoting sites.
SEO can go hand in hand with content, since the majority of where you rank in a search engine is to do with the quality of the content on your site. Promoting your site is a continual process, however so is fresh content and search engine optimized content which also helps rank, would you be hiring someone to keep your sites content up to date too?
Promoting sites can include paying for advertising space also, SEO is not the only way to get your website found...
It would probably be better to hire a website project manager who could then outsource services as and when needed as well as maintain website hosting etc.
Sorry to be so vague, obscure and bitty but this subject is just that.
The SEO field is quite specific nowadays and the best experts of the field would probably not specialize in much else (you mentioned maintaining websites and hosting) so perhaps hiring freelance would be the cheapest way since I doubt you have that many sites for an SEO expert to spend 5 days a week promoting sites.
SEO can go hand in hand with content, since the majority of where you rank in a search engine is to do with the quality of the content on your site. Promoting your site is a continual process, however so is fresh content and search engine optimized content which also helps rank, would you be hiring someone to keep your sites content up to date too?
Promoting sites can include paying for advertising space also, SEO is not the only way to get your website found...
It would probably be better to hire a website project manager who could then outsource services as and when needed as well as maintain website hosting etc.
Sorry to be so vague, obscure and bitty but this subject is just that.
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