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In 1988, Nintendo teamed up with Pepsi to splatter the Nintendo logo on millions of Pepsi cans. Then in the early 90s, Nintendo teamed up with McDonalds, as part of their promotion for the incredibly popular Super Mario Bros. 3. Now in 2001, Nintendo is teaming up with....Playboy. Yes, you read that correctly-- we said Playboy. As part of a $5 million dollar promotion with Playboy.com for Conker's Bad Fur Day, Nintendo will be offering a grand prize trip to the Playboy Mansion. Obviously, this reflects a large shift in Nintendo's marketing strategy for new kinds of products. You'll recall that Nintendo had a bar area, complete with alcohol, last year at the E3 Show to promote Conker's Bad Fur Day as well.
In an article at Video Business, Nintendo's VP of marketing, George Harrison, discussed the challenges in selling products to an older audience:
"Conker's is an unusual type of title because its not a straight action or adventure game," said George Harrison, Nintendo's VP of marketing. "It's a comedy/parody game, which requires us to do some targeted educating online."
Nintendo is also targeting college newspapers across the country in March, with events and promotions at schools nationwide.
"With Perfect Dark, we learned that you can target Mature-rated games pretty precisely," Harrison said. "Similar to an R-rated movie, once you have the parameters in place, you can get your message to your targeted audience through late-night TV, print sources and online sites."
The article also goes on to mention that Conker has strong "franchise potential" for Nintendo's GameCube console.
The Game
In 1988, Nintendo teamed up with Pepsi to splatter the Nintendo logo on millions of Pepsi cans. Then in the early 90s, Nintendo teamed up with McDonalds, as part of their promotion for the incredibly popular Super Mario Bros. 3. Now in 2001, Nintendo is teaming up with....Playboy. Yes, you read that correctly-- we said Playboy. As part of a $5 million dollar promotion with Playboy.com for Conker's Bad Fur Day, Nintendo will be offering a grand prize trip to the Playboy Mansion. Obviously, this reflects a large shift in Nintendo's marketing strategy for new kinds of products. You'll recall that Nintendo had a bar area, complete with alcohol, last year at the E3 Show to promote Conker's Bad Fur Day as well.
In an article at Video Business, Nintendo's VP of marketing, George Harrison, discussed the challenges in selling products to an older audience:
"Conker's is an unusual type of title because its not a straight action or adventure game," said George Harrison, Nintendo's VP of marketing. "It's a comedy/parody game, which requires us to do some targeted educating online."
Nintendo is also targeting college newspapers across the country in March, with events and promotions at schools nationwide.
"With Perfect Dark, we learned that you can target Mature-rated games pretty precisely," Harrison said. "Similar to an R-rated movie, once you have the parameters in place, you can get your message to your targeted audience through late-night TV, print sources and online sites."
The article also goes on to mention that Conker has strong "franchise potential" for Nintendo's GameCube console.