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"WHAT SEGA'S REAL PROBLEM IS, AND HOW THEY SHOULD HAVE PLAYED THEIR CARDS!"

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Wed 31/01/01 at 21:35
Regular
Posts: 787
Sega's problem: Sega Japan. While sales are doing well in America and Europe, Japan falls and so do the other 2. Sega might have been far wiser to concentrate solely on the Western market where the DC has the chance to MAKE MONEY!

But what Sega's real problem was is this. The DC was never going to make money. Simple. And that's the way it will always be. Rather than make something better than the DC, I say the opposite. Sega should have dumped millions, if not billions, on the DC marketting, advertising, and making software. They would have lost millions/billions, but this is not a problem. The idea is to get as many consoles out as possible, hinder Sony and the rest and make Sega a well respected name again.

Sega should have then gone on to make a new console in 3/4 years time in the next generation, but this time with the aim of simply gaining their losses back. By this time they would have a good market share, and would easily make back money. It was only after investing millions into the market that sega could possibly relaunch their brand. Anything else- even excellent titles on the DC- would go wasted without all the advertising and 3rd party support.

SonicRav

Thu 01/02/01 at 17:16
Regular
"Eric The Half A Bee"
Posts: 5,347
But....

Why are you going to buy a PS if you already own a Dreamcast?

and

Why are you going to buy a Dreamcast mag if you dont already own the console?
Thu 01/02/01 at 12:03
Posts: 0
Dreamcast is a great name, the problem was with Segas marketing. They should have taken out adverts in all the major Playstation Magazines showing screenshots of games, there were hardly any Sega Adverts in Playstation Mags (except ones that showed the console, and even then only One or 2 per issue max).
The Dreamcast had alot of good games at launch House of the Dead 2 and Soul Caliber being the main ones. It was down to marketting.
They should have bundled these great games with the console too!
Thu 01/02/01 at 11:39
Regular
"Complete Banker"
Posts: 562
er-no wrote:
> They should have called the console:
QT because it will always be one step ahead of PS.
hah ahahah ahahaha hahaha ahahahah aha ha

er-no!
Thu 01/02/01 at 00:20
Regular
"everyone says it"
Posts: 14,738
They should have called the console:
QT because it will always be one step ahead of PS.

hah ahahah ahahaha hahaha ahahahah aha ha hah
Wed 31/01/01 at 22:59
Regular
"Eric The Half A Bee"
Posts: 5,347
They should have called the console Playable Sega 3... PS3 for short....
Wed 31/01/01 at 22:57
Posts: 0
Your right partially...Sega should have sold the console at a loss to get the userbase up.
Personally I think they should have bundled house of the Dead 2 and the lightgun and maybe even Soul Caliber with the console at no extra cost!
They would have sold lots of machines everywhere, and they could easily make there money back selling sequel games like House of the Dead 3!
Wed 31/01/01 at 22:11
Regular
Posts: 23,216
Ponders over a joke that connects Bruce and Sega... but fails to find the connection...

(Brucie Bonus... no no no... Err... Price is right? That could... no, wouldn't be that funny... err... Cuddly toy? Nice to see you? Play your cards right?... I suppose that's what it meant...)
Wed 31/01/01 at 22:07
Regular
"everyone says it"
Posts: 14,738
Sega should have hired Bruce Forsyth!
Wed 31/01/01 at 21:43
Regular
"Eric The Half A Bee"
Posts: 5,347
SEGA's problem was that they wernt called Sony, and had'nt had a surprise runaway success with the PS1...

Its my bl*ody problem as well... time for me to shake my fist and curse I think...
Wed 31/01/01 at 21:35
Regular
"---SOULJACKER---"
Posts: 5,448
Sega's problem: Sega Japan. While sales are doing well in America and Europe, Japan falls and so do the other 2. Sega might have been far wiser to concentrate solely on the Western market where the DC has the chance to MAKE MONEY!

But what Sega's real problem was is this. The DC was never going to make money. Simple. And that's the way it will always be. Rather than make something better than the DC, I say the opposite. Sega should have dumped millions, if not billions, on the DC marketting, advertising, and making software. They would have lost millions/billions, but this is not a problem. The idea is to get as many consoles out as possible, hinder Sony and the rest and make Sega a well respected name again.

Sega should have then gone on to make a new console in 3/4 years time in the next generation, but this time with the aim of simply gaining their losses back. By this time they would have a good market share, and would easily make back money. It was only after investing millions into the market that sega could possibly relaunch their brand. Anything else- even excellent titles on the DC- would go wasted without all the advertising and 3rd party support.

SonicRav

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